Lean + UX =(Awesome)MAY 2013+Rocking out Agilewith UX & leanstartupaSV-ALN
LUXR.CO MAY 2013Kate Rutterwww.luxr.co@katerutter@luxrco#SVALNTWEET!
LUXR.CO MAY 2013We make products that startupentrepreneurs use to buildproducts that people need,want, and love to buy.
LUXR.CO MAY 2013I am not an expert on your Agileor SW dev process.You are.My goal is to intro new ideas forensuring that i...
LUXR.CO MAY 2013“But the code validated!”“The design was brilliant.It just never launched.”“We made an amazing thing.But n...
LUXR.CO MAY 2013“But the code validated!”“The design was brilliant.It just never launched.”“We made an amazing thing.But n...
LUXR.CO MAY 2013“But the code validated!”“The design was brilliant.It just never launched.”“We made an amazing thing.But n...
LUXR.CO MAY 2013You may not like the message/pace/process/pressure/perspective, etc.That is okay.All I ask is that you kee...
Yeah, the wholeLEAN thing
LUXR.CO MAY 20133 Big IdeasEmpathy.Design.Products!User ExperienceBuild.Measure.Learn!Lean StartupAgileCollaborate.Release...
LUXR.CO MAY 2013“The courage to speak truths,pleasant or unpleasant, fosterscommunication and trust.“The courage to discar...
LUXR.CO MAY 2013Eric Ries wrotea blog post onSept 8, 2008titled “The LeanStartup.”incrementalreleases+reducewasteThe big i...
LUXR.CO MAY 2013Steve Blankintroduced“CustomerDevelopment”in...um...2006.The big idea...
LUXR.CO MAY 2013Build.Measure.Learn• Experiments•!Validated learning•!Reduce wasteThese change everything...
LUXR.CO MAY 2013risktimeDefineThe old wayDesignDevelopRelease
LUXR.CO MAY 2013risktimeDefineA better wayDesignDevelopRelease
LUXR.CO MAY 2013risktimeA very different way
LUXR.CO MAY 2013Empathy.Design.Products!UI UXvia Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-ex...
LUXR.CO MAY 2013Needs1. I need...2. I want...3. My goal is...UsesMary can...FeaturesUsersSketches,prototypes,wireframes,pi...
LUXR.CO MAY 2013Let’s get hands on...
LUXR.CO MAY 2013{20 min Activity}Users + problems + solutionSketch it outWho are the users?What problems do they have?What...
LUXR.CO MAY 2013Users + Problem + Solution map“the DNA of an idea”5 min
LUXR.CO MAY 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parentswith wi...
LUXR.CO MAY 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parentswith wi...
LUXR.CO MAY 2013{Activity}Rapid SketchingClothespin Man5 min
LUXR.CO MAY 2013Needs1. I need...2. I want...3. My goal is...UsesMary can...FeaturesUsersSketches,prototypes,wireframes,pi...
LUXR.CO MAY 2013Picture your user as aplausible human person.Make a quick portrait:Name, face & a fewquick facts.Who is it...
LUXR.CO MAY 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parentswith wi...
LUXR.CO MAY 2013Needs1. I need...2. I want...3. My goal is...UsesMary can...FeaturesUsersSketches,prototypes,wireframes,pi...
LUXR.CO MAY 2013Understand and validatethe problem.Sketch a quick sceneof a moment of need.Why do they care?5 minToo much ...
LUXR.CO MAY 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parentswith wi...
LUXR.CO MAY 2013Needs1. I need...2. I want...3. My goal is...UsesMary can...FeaturesUsersSketches,prototypes,wireframes,pi...
LUXR.CO MAY 2013What’s the value?Identify the value of yoursolution.Sketch a quick sceneof the moment of value.5 minFeel t...
LUXR.CO MAY 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parentswith wi...
LUXR.CO MAY 2013a mobile app fordelegating tasksbusiness professionalsWorking parentswith with kidsneeds to know whensomet...
LUXR.CO MAY 2013Needs1. I need...2. I want...3. My goal is...UsesMary can...FeaturesUsersSketches,prototypes,wireframes,pi...
LUXR.CO MAY 2013Into practiceMaking it realSprintsEpicsThemesReady stories
LUXR.CO MAY 2013“The (validated) code validated!”“The design is getting brilliant.We know because people use it morewith e...
LUXR.CO MAY 2013“The (validated) code validated!”“The design is getting brilliant.We know because people use it morewith e...
LUXR.CO MAY 2013Geek out & learn tons more
LUXR.CO MAY 2013LUXr makes products that coach early-stageentrepreneurs on effective practices to deliver productsthat cus...
!""#$%%&()*+,-&()+,./0123worksheet
!""#$%%&()*+,-&()+,./0123the Molecule 45"6problemhaveaddressesusesolutionpeopleMeet __________________.________________has...
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LUXr (Lean + UX)*Agile=awesome

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Talk given at the Silicon Valley Agile Leadership Network Meetup on May 14, 2013 (http://www.meetup.com/Silicon-Valley-Agile-Leadership-Network/events/102190522/). 20-minute activity included!

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LUXr (Lean + UX)*Agile=awesome

  1. 1. Lean + UX =(Awesome)MAY 2013+Rocking out Agilewith UX & leanstartupaSV-ALN
  2. 2. LUXR.CO MAY 2013Kate Rutterwww.luxr.co@katerutter@luxrco#SVALNTWEET!
  3. 3. LUXR.CO MAY 2013We make products that startupentrepreneurs use to buildproducts that people need,want, and love to buy.
  4. 4. LUXR.CO MAY 2013I am not an expert on your Agileor SW dev process.You are.My goal is to intro new ideas forensuring that ideas get out...fastand simply...so you can validate them andmove them forward.What to expect...
  5. 5. LUXR.CO MAY 2013“But the code validated!”“The design was brilliant.It just never launched.”“We made an amazing thing.But nobody wanted it.”What I NEVER want you toexperience...
  6. 6. LUXR.CO MAY 2013“But the code validated!”“The design was brilliant.It just never launched.”“We made an amazing thing.But nobody wanted it.”What I NEVER want you toexperience...FAIL
  7. 7. LUXR.CO MAY 2013“But the code validated!”“The design was brilliant.It just never launched.”“We made an amazing thing.But nobody wanted it.”What I NEVER want you toexperience...waste
  8. 8. LUXR.CO MAY 2013You may not like the message/pace/process/pressure/perspective, etc.That is okay.All I ask is that you keep an openmind and try it.What to expect...
  9. 9. Yeah, the wholeLEAN thing
  10. 10. LUXR.CO MAY 20133 Big IdeasEmpathy.Design.Products!User ExperienceBuild.Measure.Learn!Lean StartupAgileCollaborate.Release.Improve!
  11. 11. LUXR.CO MAY 2013“The courage to speak truths,pleasant or unpleasant, fosterscommunication and trust.“The courage to discard failingsolutions and seek new onesencourages simplicity.“The courage to seek real,concrete answers createsfeedback.”—Kent BeckThe Values of Agile
  12. 12. LUXR.CO MAY 2013Eric Ries wrotea blog post onSept 8, 2008titled “The LeanStartup.”incrementalreleases+reducewasteThe big idea...make productscustomerswant+
  13. 13. LUXR.CO MAY 2013Steve Blankintroduced“CustomerDevelopment”in...um...2006.The big idea...
  14. 14. LUXR.CO MAY 2013Build.Measure.Learn• Experiments•!Validated learning•!Reduce wasteThese change everything...
  15. 15. LUXR.CO MAY 2013risktimeDefineThe old wayDesignDevelopRelease
  16. 16. LUXR.CO MAY 2013risktimeDefineA better wayDesignDevelopRelease
  17. 17. LUXR.CO MAY 2013risktimeA very different way
  18. 18. LUXR.CO MAY 2013Empathy.Design.Products!UI UXvia Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cerealproductThe big idea...
  19. 19. LUXR.CO MAY 2013Needs1. I need...2. I want...3. My goal is...UsesMary can...FeaturesUsersSketches,prototypes,wireframes,pixelsYour vision & ideas go herewhywhathowInterfaces & flowsPrototypesUser storiesThis WeekUX Stack BUILDMEASURELEARN
  20. 20. LUXR.CO MAY 2013Let’s get hands on...
  21. 21. LUXR.CO MAY 2013{20 min Activity}Users + problems + solutionSketch it outWho are the users?What problems do they have?What would be a proposed solution?
  22. 22. LUXR.CO MAY 2013Users + Problem + Solution map“the DNA of an idea”5 min
  23. 23. LUXR.CO MAY 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parentswith with kidsneeds to know whensomething’s doneToo much to do, notenough timeneeds to sharetasks on the goTask-a-doodle“the DNA of an idea”5 minMay 2013
  24. 24. LUXR.CO MAY 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parentswith with kidsneeds to know whensomething’s doneToo much to do, notenough timeneeds to sharetasks on the goTask-a-doodle“the DNA of an idea”1 minMay 2013
  25. 25. LUXR.CO MAY 2013{Activity}Rapid SketchingClothespin Man5 min
  26. 26. LUXR.CO MAY 2013Needs1. I need...2. I want...3. My goal is...UsesMary can...FeaturesUsersSketches,prototypes,wireframes,pixelsYour vision & ideas go herewhywhathowInterfaces & flowsPrototypesUser storiesThis WeekUX Stack
  27. 27. LUXR.CO MAY 2013Picture your user as aplausible human person.Make a quick portrait:Name, face & a fewquick facts.Who is it for?5 minWorking mom, 2 kids,in insurance sales.
  28. 28. LUXR.CO MAY 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parentswith with kidsneeds to know whensomething’s doneToo much to do, notenough timeneeds to sharetasks on the goTask-a-doodle“the DNA of an idea”May 2013Working mom, 2 kids,in insurance sales.Mary
  29. 29. LUXR.CO MAY 2013Needs1. I need...2. I want...3. My goal is...UsesMary can...FeaturesUsersSketches,prototypes,wireframes,pixelsYour vision & ideas go herewhywhathowInterfaces & flowsPrototypesUser storiesThis WeekUX Stack
  30. 30. LUXR.CO MAY 2013Understand and validatethe problem.Sketch a quick sceneof a moment of need.Why do they care?5 minToo much to do, not enoughtime makes her crazy.
  31. 31. LUXR.CO MAY 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parentswith with kidsneeds to know whensomething’s doneToo much to do, notenough timeneeds to sharetasks on the goTask-a-doodle“the DNA of an idea”May 2013Working mom, 2 kids,in insurance sales.Too much to do, not enoughtime makes her crazy.MaryMary
  32. 32. LUXR.CO MAY 2013Needs1. I need...2. I want...3. My goal is...UsesMary can...FeaturesUsersSketches,prototypes,wireframes,pixelsYour vision & ideas go herewhywhathowInterfaces & flowsPrototypesUser storiesThis WeekUX Stack
  33. 33. LUXR.CO MAY 2013What’s the value?Identify the value of yoursolution.Sketch a quick sceneof the moment of value.5 minFeel the relief andaccomplishment ofcompletion.
  34. 34. LUXR.CO MAY 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parentswith with kidsneeds to know whensomething’s doneToo much to do, notenough timeneeds to sharetasks on the goTask-a-doodle“the DNA of an idea”May 2013Working mom, 2 kids,in insurance sales.Too much to do, not enoughtime makes her crazy.Feel the relief andaccomplishment of completion.MaryMary Task-a-doodleMary
  35. 35. LUXR.CO MAY 2013a mobile app fordelegating tasksbusiness professionalsWorking parentswith with kidsneeds to know whensomething’s doneToo much to do, notenough timeneeds to sharetasks on the goTask-a-doodle May 2013Working mom, 2 kids,in insurance sales.Too much to do, not enoughtime makes her crazy.Feel the relief andaccomplishment of completion.MaryMary Task-a-doodleMaryValidate in the world
  36. 36. LUXR.CO MAY 2013Needs1. I need...2. I want...3. My goal is...UsesMary can...FeaturesUsersSketches,prototypes,wireframes,pixelsYour vision & ideas go herewhywhathowInterfaces & flowsPrototypesUser storiesThis WeekUX Stack BUILDMEASURELEARN
  37. 37. LUXR.CO MAY 2013Into practiceMaking it realSprintsEpicsThemesReady stories
  38. 38. LUXR.CO MAY 2013“The (validated) code validated!”“The design is getting brilliant.We know because people use it morewith each iteration”“We made an amazing thing.Because everybody uses it.”What I want us ALL to say...
  39. 39. LUXR.CO MAY 2013“The (validated) code validated!”“The design is getting brilliant.We know because people use it morewith each iteration”“We made an amazing thing.Because everybody uses it.”What I want us ALL to say...WIN
  40. 40. LUXR.CO MAY 2013Geek out & learn tons more
  41. 41. LUXR.CO MAY 2013LUXr makes products that coach early-stageentrepreneurs on effective practices to deliver productsthat customers want, need and love to buy.LUXr.co3435 Cesar Chavez, San Francisco, CA • 94110The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrIncimages• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal• http://www.flickr.com/photos/pompien/6160278603/
  42. 42. !""#$%%&()*+,-&()+,./0123worksheet
  43. 43. !""#$%%&()*+,-&()+,./0123the Molecule 45"6problemhaveaddressesusesolutionpeopleMeet __________________.________________has this problem:With __________________,__________________ can...
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