Fail =win!                                     UX e             di ti on                                 May 9, 2012 • Sta...
a story...                MVP               + amazing research                                  + visionary idea          ...
risk                                  timeLUXR.CO • FAILCHAT • 9 MAY 2012
a story...                                    + 4 designers                                    + 4 researchers            ...
a story...                                    + 4 designers                                    + 4 researchers            ...
a story...                                       + 4 designers                                       + 4 researchers      ...
L  a story...              FA ILUXR.CO • FAILCHAT • 9 MAY 2012                                       + 4 designers        ...
the biggest UX fail is...   the UX that doesn’t   ever get into the hands   of people.LUXR.CO • FAILCHAT • 9 MAY 2012
}Think big.Plan big.                             FAIL BIGDesign big.The recovery?                     } LEARN BIGLUXR.CO •...
LUXR.CO • FAILCHAT • 9 MAY 2012
another story...LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
what went wrong?LUXR.CO • FAILCHAT • 9 MAY 2012
no clear cue          too much text        hard to open      couldn’t see       video setto get online          nobody rea...
no clear cue          too much text        hard to open      couldn’t see       video setto get online          nobody rea...
no clear cue          too much text        hard to open      couldn’t see       video setto get online          nobody rea...
a story...                    w in            in                                  w                                  w in ...
a story...                    w in            in                                  w                                  w in ...
LUXR.CO • FAILCHAT • 9 MAY 2012
}LUXR.CO • FAILCHAT • 9 MAY 2012
}LUXR.CO • FAILCHAT • 9 MAY 2012
What’s next?LUXR.CO • FAILCHAT • 9 MAY 2012
}LUXR.CO • FAILCHAT • 9 MAY 2012
My fail=win checklist:  If I am extremely  reluctant and even  embarrassed to show                                  Iʼm do...
http://www                                            .ebaumsw                                                    orld.com...
Thanks!                         Kate Rutter, Co-Founder & Principal                         kate@luxr.co       http://luxr...
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Fail=Win : UX Fail Stories at FailChat

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This deck was part of the FailChat in San Francisco, Wed May 9, 6:30-9pm at Startup HQ.

“User Experience. We’ll worry about that once we have a product.” ~ Entrepreneur

NO, DON’T DO IT! Don’t wait! Your user experience work starts day one and helps make your product great through every stage of your company’s development. UX answers: Who is your user? What do they struggle with? How do you know if you’re making a solution that works?

User Experience designer and entrepreneur Kate Rutter of LUXr shares her mistakes as well as how experimentation, failure, learning, trying again and learning more, helped her improve and won. You’ll get the whole inside scoop on lessons learned along the way.

Published in: Design, Technology, Business

Fail=Win : UX Fail Stories at FailChat

  1. 1. Fail =win! UX e di ti on May 9, 2012 • Startup HQ, SFCA Kate Rutter, Co-Founder & Principal kate@luxr.co http://luxr.co @katerutter @luxrco
  2. 2. a story... MVP + amazing research + visionary idea Maximum + engaged team Vision + executive support x 6 months Possible = product that will save livesLUXR.CO • FAILCHAT • 9 MAY 2012
  3. 3. risk timeLUXR.CO • FAILCHAT • 9 MAY 2012
  4. 4. a story... + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s of hoursLUXR.CO • FAILCHAT • 9 MAY 2012
  5. 5. a story... + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s ofsaved no lives hoursLUXR.CO • FAILCHAT • 9 MAY 2012
  6. 6. a story... + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s ofsaved no lives hours = NO PRODUCTLUXR.CO • FAILCHAT • 9 MAY 2012
  7. 7. L a story... FA ILUXR.CO • FAILCHAT • 9 MAY 2012 + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s ofsaved no lives hours = NO PRODUCT
  8. 8. the biggest UX fail is... the UX that doesn’t ever get into the hands of people.LUXR.CO • FAILCHAT • 9 MAY 2012
  9. 9. }Think big.Plan big. FAIL BIGDesign big.The recovery? } LEARN BIGLUXR.CO • FAILCHAT • 9 MAY 2012
  10. 10. LUXR.CO • FAILCHAT • 9 MAY 2012
  11. 11. another story...LUXR.CO • FAILCHAT • 9 MAY 2012
  12. 12. Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
  13. 13. Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
  14. 14. Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
  15. 15. Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
  16. 16. Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
  17. 17. Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
  18. 18. Hello, Bento!LUXR.CO • FAILCHAT • 9 MAY 2012
  19. 19. what went wrong?LUXR.CO • FAILCHAT • 9 MAY 2012
  20. 20. no clear cue too much text hard to open couldn’t see video setto get online nobody read the box, grrrr the drawing in looked boring the video too many couldn’t keep folded blank hard to setpieces in the no blank track of different paper in box paper looked up video box guides weird account tape kept falling out what went wrong? fixed band on journal was annoying belly band fell off impossible to open Yay box without a knife didn’t know how much time it would take to dostickynotes casual design velcro closureshouldn’t be supplies box not quote was interesting off-target didn’t feel on band kept wrapped “real” ripping off sticker on no easy way confused byposter ripped where’s the too much text candy? to post a on login page different brand paper photo to site on video site mobile app video instructions mono audio on wanted more clearercomplete fail didn’t exactly video was related boxes instructions on match oucome distracting video step 5 LUXR.CO • FAILCHAT • 9 MAY 2012
  21. 21. no clear cue too much text hard to open couldn’t see video setto get online nobody read the box, grrrr the drawing in looked boring the video too many couldn’t keep folded blank hard to setpieces in the no blank track of different paper in box paper looked up video box guides weird account tape kept falling out what went wrong? fixed band on journal was annoying belly band fell off impossible to open Yay box without a knife didn’t know how much time it would take to dostickynotes casual design velcro closureshouldn’t be supplies box not quote was interesting off-target didn’t feel on band kept wrapped “real” ripping off sticker on no easy way confused byposter ripped where’s the too much text candy? to post a on login page different brand paper photo to site on video site mobile app video instructions mono audio on wanted more clearercomplete fail didn’t exactly video was related boxes instructions on match oucome distracting video step 5 LUXR.CO • FAILCHAT • 9 MAY 2012
  22. 22. no clear cue too much text hard to open couldn’t see video setto get online nobody read the box, grrrr the drawing in looked boring risk the video too many couldn’t keep folded blank hard to setpieces in the no blank track of different paper in box paper looked up video box guides weird account tape kept fixed band on belly band impossible to didn’t know how falling out journal was fell off open Yay box much time it annoying without a knife would take to dostickynotes casual design velcro closureshouldn’t be supplies box not quote was interesting off-target didn’t feel on band kept wrapped “real” ripping off sticker on no easy way confused byposter ripped where’s the too much text candy? to post a on login page different brand paper on video site time photo to site mobile app video instructions mono audio on wanted more clearercomplete fail didn’t exactly video was related boxes instructions on match oucome distracting video step 5 LUXR.CO • FAILCHAT • 9 MAY 2012
  23. 23. a story... w in in w w in w in win + 3 people x 36 days = PRODUCTLUXR.CO • FAILCHAT • 9 MAY 2012
  24. 24. a story... w in in w w in w in win + 3 people x 36 days = PRODUCTLUXR.CO • FAILCHAT • 9 MAY 2012
  25. 25. LUXR.CO • FAILCHAT • 9 MAY 2012
  26. 26. }LUXR.CO • FAILCHAT • 9 MAY 2012
  27. 27. }LUXR.CO • FAILCHAT • 9 MAY 2012
  28. 28. What’s next?LUXR.CO • FAILCHAT • 9 MAY 2012
  29. 29. }LUXR.CO • FAILCHAT • 9 MAY 2012
  30. 30. My fail=win checklist: If I am extremely reluctant and even embarrassed to show Iʼm doing it right. ✓ the design... If I feel comfortable I should have or proud of it... shown it sooner. !If I feel stuck... I GO FASTER. !LUXR.CO • FAILCHAT • 9 MAY 2012
  31. 31. http://www .ebaumsw orld.com/p ictures/view /81729951 /MAY THE FAIL BE WITH YOU.LUXR.CO • FAILCHAT • 9 MAY 2012
  32. 32. Thanks! Kate Rutter, Co-Founder & Principal kate@luxr.co http://luxr.co @katerutter @luxrco May 9, 2012 • Startup HQ, SFCA * Slides available on slideshare May 10th slideshare.net/intelleto shout-outs to... • All the New Context Conference folks who tested our product • Janice Fraser & Jason Fraser, LUXr.co • Chris Jones @ Hot Studios : Risk reduction model • Gina Bianchini & The Mightybell Team : www.mightybell.comLUXR.CO • FAILCHAT • 9 MAY 2012
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