Design a passion project in three hours using Lean Start-up methods
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Design a passion project in three hours using Lean Start-up methods

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Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...” ...

Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”

In this action-packed 180 minutes, UX London participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.

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Design a passion project in three hours using Lean Start-up methods Design a passion project in three hours using Lean Start-up methods Presentation Transcript

  • Design a Passion Productusing Lean Startup Methods* Make a Product in Three Hours +UX London 2013 ConferenceApril 10, 2013Kate Rutter, Co-Founder, LUXr #uxlondon #passionproduct
  • 5 min Hello! Whoʼs here? " " " 30 second intros @ tables * name * role * your favorite superpower!LUXR.CO APRIL 2013
  • We coach startup entrepreneurs on how to build products that people need, want, and love to buy.LUXR.CO APRIL 2013 View slide
  • LUXR.CO APRIL 2013 View slide
  • TWEET! Kate Rutter www.luxr.co @katerutter @luxrco #uxlondon #passionproductLUXR.CO APRIL 2013
  • Let’s get warmed upLUXR.CO APRIL 2013
  • {5 min Activity} Users + problems + solution Sketch it out Who are the users? What problems do they have? What would be a proposed solution?LUXR.CO APRIL 2013
  • Users + Problem + Solution map “the DNA of your idea” 5 min April 2013 Task-a-doodle business professionals Working parents with with kids need to share tasks on the go a mobile app for Too much to do, not enough time delegating tasks need to know when something’s doneLUXR.CO APRIL 2013
  • This is not... A class on how to (how do you know itʼs awesome?) produce an awesome UIA session on making (how do you know these arenʼtproduction wireframes or a waste of valuable time?)photoshop comps A “perfect approach” or (100s of entrepreneurs have used these techniques to define a rigid point of view on their own unique Great UX.) Great UX.LUXR.CO APRIL 2013
  • This is about making products. • UX Designers as founders • Lean Startup concepts & mindset • Hands-on } make a product MVP • Learning through personal expression Focus • Simplify • Decide • Test Move forward.LUXR.CO APRIL 2013
  • What to expect... I am not an expert on your business or product idea. You are. My goal is to help get your ideas out...fast and simply... so you can validate them and move them forward.LUXR.CO APRIL 2013
  • What to expect... We are going to be working really, really, really fast.LUXR.CO APRIL 2013
  • What to expect... We are going to be working really, really, really fast. There is a purpose to this. I will push you to get something down rapidly. In 3 hours, you will have a concept MVP that you can commit to and take to the next step.LUXR.CO APRIL 2013
  • What to expect... You will be working in peer pairs. Two brains are better than one. And weʼll keep talking to a minimum. (There is a break where we can get all social!)LUXR.CO APRIL 2013
  • What to expect... You may not like the pace/process/ pressure/perspective, etc. etc. That is okay. All I ask is that you keep an open mind and try it.LUXR.CO APRIL 2013
  • About the whole LEAN thing
  • 2 Big Ideas n St artup xper ience Lea U ser E Build. Empathy. Measure. Design. Learn! Products!LUXR.CO APRIL 2013
  • Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.” The big idea... + + make products reduce incremental customers want releases wasteLUXR.CO APRIL 2013
  • Build. Measure. Learn These change everything... • Experiments •!Validated learning •!Reduce wasteLUXR.CO APRIL 2013
  • Empathy. Design. Products! The big idea... product UI UX via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cerealLUXR.CO APRIL 2013
  • UX Stack BUILD MEASURE LEARN Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User storiesLUXR.CO APRIL 2013
  • Let’s make stuff!LUXR.CO APRIL 2013
  • {Activity} 7 min Rapid Sketching Clothespin Man!LUXR.CO APRIL 2013
  • Who is it for? Picture your user as a human person. (Insert provisional personas here)LUXR.CO APRIL 2013
  • UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User storiesLUXR.CO APRIL 2013
  • Who: Make a PersonaLUXR.CO APRIL 2013
  • {Activity} 5 min Make a persona PortraitLUXR.CO APRIL 2013
  • {Activity} Make a persona FactsLUXR.CO APRIL 2013
  • {Activity} 5 min Write down... • Age • City where s/he lives • Family (married? kids? single? divorced?) • Job role • Annual income Be specific.LUXR.CO APRIL 2013
  • {Activity} Make a persona BehaviorsLUXR.CO APRIL 2013
  • {Activity} 5 min Brainstorm 10 behaviors • What do they do that indicates that they are a good customer for you? • How are they solving the problem now? • Behaviors are verbs.LUXR.CO APRIL 2013
  • {Activity} 2 min Divide into 2 piles: less more important importantLUXR.CO APRIL 2013
  • {Activity} 2 min Pass & peer writeLUXR.CO APRIL 2013
  • {Activity} Make a persona Needs & GoalsLUXR.CO APRIL 2013
  • {Activity} 5 min Brainstorm 10 needs/goals • What do they need to accomplish that will solve their problem? • What do they need to do to feel heroic? • Why do they do the behaviors?LUXR.CO APRIL 2013
  • {Activity} 2 min Divide into 2 piles: less more important importantLUXR.CO APRIL 2013
  • {Activity} 2 min Pass & peer writeLUXR.CO APRIL 2013
  • {check} 3 checks * Could enough people like this exist? (And can you find them to talk to them?) If no, make adjustments. * Is this a specific person you know? If yes, make adjustments. * Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful.LUXR.CO APRIL 2013
  • Break!LUXR.CO APRIL 2013
  • What’s the value? Act on user needs by identifying value propositions.LUXR.CO APRIL 2013
  • UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User storiesLUXR.CO APRIL 2013
  • An example from FoodspottingLUXR.CO APRIL 2013
  • What: Envision 6 usesLUXR.CO APRIL 2013
  • {Activity} 10 min Sketch 6-up UsesLUXR.CO APRIL 2013
  • {Activity} 5 min Work with your peer Pass your work 2-minute “quiet read” Focus on understanding Confirm clarityLUXR.CO APRIL 2013
  • {Activity} 5 min Dot-vote top picks Peers use 3 dots } pick top uses Founders use 1 dot } pick top useLUXR.CO APRIL 2013
  • {Activity} 3 min Redraw the top pick April 2013 Task-a-doodle Mary Know when someone in her family finishes a shared task.LUXR.CO APRIL 2013
  • UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User storiesLUXR.CO APRIL 2013
  • {Activity} 3 min Brainstorm 6 featuresLUXR.CO APRIL 2013
  • {Activity} 1 min Divide into 2 piles: build later build nowLUXR.CO APRIL 2013
  • {Activity} 1 min Make a feature list. April 2013 5-item Task Status to-do sharer tracker listLUXR.CO APRIL 2013
  • How do you know it’s working? Measure what matters by tracking actionable metrics.LUXR.CO APRIL 2013
  • Measuring what? Traffic Conversion Funnel Product (black box)LUXR.CO APRIL 2013
  • Measuring what? Traffic Conversion Funnel Product (black box)LUXR.CO APRIL 2013
  • Metrics checklist a good metric... a great metric... ...measures the usage of your ...makes you look at all the product by a person. The usage other metrics and say “none of should be specific to features that those other numbers matter if deliver value to your user. we donʼt get this right first.” unhelpful vanity good better awesome % of users % of users % of new total number who sign in who share a users per sign-ups of registered 3+ times a task 3+ week users day, times a day, per week per weekLUXR.CO APRIL 2013
  • {Activity} 3 min Brainstorm 5 measures (from features)LUXR.CO APRIL 2013
  • {Activity} 1 min Divide into 2 piles: less more telling tellingLUXR.CO APRIL 2013
  • {Activity} 1 min Pick 3.LUXR.CO APRIL 2013
  • {Activity} Pair-check your metricsLUXR.CO APRIL 2013
  • Metrics checklist • “number of...” [ # ] 1. Does the metric • “average number of...” [avg ] begin with a number? • “percent of...” [ % ] • “per week” [ ___/wk ] 2. Is there a time basis? • “per month” [ ___/mo] • “per user” [ ___/user] 3. Is there an object • “per user per week” (fancy!) basis? • Examples: per user, per session, or by interaction or item * not required, but super-helpful (messages per file, emails per thread)LUXR.CO APRIL 2013
  • Metrics checklist a good metric... a great metric... ...measures the usage of your ...makes you look at all the product by a person. The usage other metrics and say “none of should be specific to features that those other numbers matter if deliver value to your user. we donʼt get this right first.” unhelpful vanity good better awesome % of users % of users % of new total number who sign in who share a users per sign-ups of registered 3+ times a task 3+ week users day, times a day, per week per weekLUXR.CO APRIL 2013
  • {Activity} 5 min each Pair-check your metrics *You* are the person responsible for getting your peer to awesome!LUXR.CO APRIL 2013
  • {Activity} Make a dashboard April 2013 % of users Avg number Avg # of who share a of logins per tasks task 3+ person per completed times a day, week. per person per week per month.LUXR.CO APRIL 2013
  • Tell the story Pull it all togetherLUXR.CO APRIL 2013
  • UX Stack BUILD MEASURE LEARN Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, pixels Interfaces & flows This Week Prototypes User storiesLUXR.CO APRIL 2013
  • Making the most of the teamLUXR.CO APRIL 2013
  • MVP* Narrative This is [product name] . The idea... 5 min Meet... M V C M V P * Minimum Viable ProductLUXR.CO APRIL 2013
  • 2 min Story time! Your pair peer reads your story back to you. (Simply read the words on the page.)LUXR.CO APRIL 2013
  • 1 min Pitch Practice Come up and share your story! Exciting prizes for the 3 entrepreneurs who volunteer!LUXR.CO APRIL 2013
  • UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User storiesLUXR.CO APRIL 2013
  • Patterns of work 1. Sketch (especially of people) 2. Timebox! (speed kills the censor and keeps you moving) 3. Generate independently, discuss as a team (3 people ideal) 4. Dump & Sort (one item per Post-It, use Sharpie) 5. 2x2 organizing framework (help decision-making when lots of items) 6. Work at the wall 7. Quick decision-making techniques (dot-vote, roman vote, stack rank)LUXR.CO APRIL 2013
  • Resources & Next Steps • Validate! Do 3 customer development interviews (Within the next week, or even sooner if your audience is at UX London!) • Startup Weekends & hackathons Startupweekend.org • Founders Institute fi.co • Bootstrapping your idea • Crowdfunding, Peerfunding, Enterprise Incubators • LUXr Core Curriculum (come see me for discount codes!)LUXR.CO APRIL 2013
  • Geek out & learn tons moreLUXR.CO APRIL 2013
  • LUXr makes products that coach early- stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. LUXr.co 3435 Cesar Chavez, San Francisco, CA • 94110 The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101 info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrIncLUXR.CO APRIL 2013