0
Being
Team
Roles & Rules for Awesome
Collaborative Work
UX TRACK • BEING TEAM • FEBRUARY 2014
Envision

+

Implement
UX TRACK • BEING TEAM • FEBRUARY 2014
we say this...
• Silos suck!
• Cross-functions rock!
• Letʼs collaborate!

UX TRACK • BEING TEAM • FEBRUARY 2014
ut
b

we do this...
• Think we know best
•  Wish “they” would just
“work like us”
• Call disagreements “politics”
UX TRACK...
so

we end up...
• Cranky
• Underused
• Combative

UX TRACK • BEING TEAM • FEBRUARY 2014
When we

focus only on roles for
implementation,
we...

miss out on the unique
expertise of each type of
thinking.
UX TRAC...
*
BALANCED TEAM
Product Ownership & Roles

*via Tim McCoy & adapted by Janice Fraser (@luxrco)
UX TRACK • BEING TEAM • FEB...
}

Rest
of
the
World

Product
Owner

Dev
Dev

Dev

Dev
Dev

Dev
Dev

UX TRACK • BEING TEAM • FEBRUARY 2014
UX & Design

blah blah

B

/PM
iz

blah blah
blah blah
blah blah

De

v&

PRODUCT
IDEAS

En
g
•

BALANCED TEAM
UX TRACK • ...
Design
+ Development
+ Product Management

= 1 product team
min
d
UX TRACK • BEING TEAM • FEBRUARY 2014
DESIGN
Empathizer-in-Chief
Design Mind
Understand the customer at an expert level.
Translate high-value needs into product...
DEVELOPMENT
“Raise high the roof”

•

Development Mind
Envision the best possible solutions based on
available technology....
PM & BUSINESS
Scales of Justice
Business Mind
Make fast, concrete decisions despite inadequate
evidence and conflicting pr...
UX & Design
/PM
iz

B

De

v&

En
g

SHARED RESPONSIBILITY
UX TRACK • BEING TEAM • FEBRUARY 2014
UX & Design

10%
/PM
iz

B

deciding

De

v&

En
g

SHARED RESPONSIBILITY
UX TRACK • BEING TEAM • FEBRUARY 2014
UX & Design

20%

understanding
& envisioning

10%
/PM
iz

B

deciding

De

v&

En
g

SHARED RESPONSIBILITY
UX TRACK • BEI...
executing
& evaluating

20%

UX & Design

70%

understanding
& envisioning

10%
/PM
iz

B

deciding

De

v&

En
g

SHARED ...
Dedicate 20% time to
ft... understanding needs &
shi
the
exploring new &
ake
m
emerging solutions.
.. Connect implementati...
This way of
working is hard.

LUXR.CO

AUGUST 2013
1 true process
1. Define the problem you need to solve.
2. Define the as evidence of success.
3. Sketch many ideas.
4. Colla...
Kate Rutter
@katerutter
http://intelleto.com

Perspectives based on personal experience.
Balanced Team Model pioneered by ...
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Being Team [Tradecraft]

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This talk outlines how to work together as a Balanced Team. The ideas were pioneered by Tim McCoy (@seriouslynow, Pivotal Labs) and Janice Fraser (@clevergirl, Luxr.co) in 2011, and I've added on insights on how to shape your time as a contributor on a balanced team. Shared at the start of week 7 of the Tradecraft program in SF. Learn more about the program here: http://tradecrafted.com.

Published in: Business

Transcript of "Being Team [Tradecraft]"

  1. 1. Being Team Roles & Rules for Awesome Collaborative Work UX TRACK • BEING TEAM • FEBRUARY 2014
  2. 2. Envision + Implement UX TRACK • BEING TEAM • FEBRUARY 2014
  3. 3. we say this... • Silos suck! • Cross-functions rock! • Letʼs collaborate! UX TRACK • BEING TEAM • FEBRUARY 2014
  4. 4. ut b we do this... • Think we know best •  Wish “they” would just “work like us” • Call disagreements “politics” UX TRACK • BEING TEAM • FEBRUARY 2014
  5. 5. so we end up... • Cranky • Underused • Combative UX TRACK • BEING TEAM • FEBRUARY 2014
  6. 6. When we focus only on roles for implementation, we... miss out on the unique expertise of each type of thinking. UX TRACK • BEING TEAM • FEBRUARY 2014
  7. 7. * BALANCED TEAM Product Ownership & Roles *via Tim McCoy & adapted by Janice Fraser (@luxrco) UX TRACK • BEING TEAM • FEBRUARY 2014
  8. 8. } Rest of the World Product Owner Dev Dev Dev Dev Dev Dev Dev UX TRACK • BEING TEAM • FEBRUARY 2014
  9. 9. UX & Design blah blah B /PM iz blah blah blah blah blah blah De v& PRODUCT IDEAS En g • BALANCED TEAM UX TRACK • BEING TEAM • FEBRUARY 2014
  10. 10. Design + Development + Product Management = 1 product team min d UX TRACK • BEING TEAM • FEBRUARY 2014
  11. 11. DESIGN Empathizer-in-Chief Design Mind Understand the customer at an expert level. Translate high-value needs into product. Hone the craft. Key Responsibility Prioritize customer problems. Translate insights into tangible design ideas. UX TRACK • BEING TEAM • FEBRUARY 2014
  12. 12. DEVELOPMENT “Raise high the roof” • Development Mind Envision the best possible solutions based on available technology. Commit to the outcome. Key Responsibility Recommend technologies. Measure outcomes over time. UX TRACK • BEING TEAM • FEBRUARY 2014
  13. 13. PM & BUSINESS Scales of Justice Business Mind Make fast, concrete decisions despite inadequate evidence and conflicting priorities. Identify the business value in customer needs. Key Responsibility Make the tough calls. Delegate decisions to the appropriate person. UX TRACK • BEING TEAM • FEBRUARY 2014
  14. 14. UX & Design /PM iz B De v& En g SHARED RESPONSIBILITY UX TRACK • BEING TEAM • FEBRUARY 2014
  15. 15. UX & Design 10% /PM iz B deciding De v& En g SHARED RESPONSIBILITY UX TRACK • BEING TEAM • FEBRUARY 2014
  16. 16. UX & Design 20% understanding & envisioning 10% /PM iz B deciding De v& En g SHARED RESPONSIBILITY UX TRACK • BEING TEAM • FEBRUARY 2014
  17. 17. executing & evaluating 20% UX & Design 70% understanding & envisioning 10% /PM iz B deciding De v& En g SHARED RESPONSIBILITY UX TRACK • BEING TEAM • FEBRUARY 2014
  18. 18. Dedicate 20% time to ft... understanding needs & shi the exploring new & ake m emerging solutions. .. Connect implementation s.. thi priorities to specific user g oin yd needs; measure outcomes b with data. UX TRACK • BEING TEAM • FEBRUARY 2014
  19. 19. This way of working is hard. LUXR.CO AUGUST 2013
  20. 20. 1 true process 1. Define the problem you need to solve. 2. Define the as evidence of success. 3. Sketch many ideas. 4. Collaboratively pick the best bet. 5. Prototype it in the simplest, fastest, cheapest way you can. 6. Test it with real people. at 7. Iterate it and test it again. pe re 8. Release as often as possible. UX TRACK • BEING TEAM • FEBRUARY 2014
  21. 21. Kate Rutter @katerutter http://intelleto.com Perspectives based on personal experience. Balanced Team Model pioneered by Tim McCoy (Pivotal Labs) & adapted by Janice Fraser (Luxr.co) UX TRACK • BEING TEAM • FEBRUARY 2014
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