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Web 2.0 For Business

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Transcript

  • 1. for Business : Revealing the Best Kept Secrets Sarah “Intellagirl” Robbins August 10, 2007 Web 2.0
  • 2. Web 2.0: Coined by Tim O’Reilly in 2005
  • 3. What is Web 2.0 ? Spans all connected devices Continually-updated Gets better the more people use it “ Architecture of Participation” Rich user experiences Engagement with your users Opens data and services for re-use by others Applications that reside in the space “between” devices Death of the “personal” computer
  • 4. 4 Elements of Web 2.0 Prosumer-Participation
  • 5. 4 Elements of Web 2.0 Connectedness
  • 6. 4 Elements of Web 2.0 API: Application Program Interface
  • 7. 4 Elements of Web 2.0 Remote data storage
  • 8. 4 Elements of Web 2.0 Prosumer-Participation Connectedness API: Application Program Interface Remote data storage
  • 9. Prosumer-Participation
  • 10. Remote data storage
  • 11. Connectedness
  • 12. API
  • 13. Examples of Web 2.0 -ness
  • 14. User- Generated Content
  • 15. Data Storage
  • 16. Social
  • 17. Googlemaps Attendee list from registration page Technorati Del.icio.us Flickr Mashup
  • 18. Immersive
  • 19. Web 2.0 is changing the world
  • 20. YouTube produces over 3250 hours of content every day That’ s the equivalent of 135 always-on TV channels 91% is NEW content
  • 21. 71 million blogs
  • 22. There are over 60 BILLION e-mail messages sent each day  
  • 23. 40 exabytes (40 Billion Gigabytes) of unique new information will be generated worldwide this year.  That's more than the entire Library of Congress ... a LOT more ... = 296,000 Libraries of Congress  
  • 24. Wikipedia has 1.8 million English articles Over 600 million words 15x Britannica  
  • 25. Changing Models of Communication
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  • 32. Let’s see an example
  • 33. Once upon a time… …
  • 34. EUREKA!
  • 35.  
  • 36. You won’t believe what I just heard on NPR!
  • 37.  
  • 38. Meanwhile…
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  • 50. SALES!!!!!
  • 51. Break Time! After the Break: Web 2.0 and YOUR Business
  • 52. Web 2.0 and YOUR Business Apps you can start using today!
  • 53. Google: Gmail
  • 54. Google: Docs
  • 55. RSS Reader
  • 56. Del.icio.us
  • 57. Firefox Post to Del.icio.us Easy Google Search Multiple Tabs Notebook Zotero Music Controls Custom Sidebar Add-ons
  • 58. LinkedIn
  • 59. Web 2.0 + Your Business + Media Sauce = Success ! How can we help you?
  • 60. Website Feeds and Widgets
  • 61. Facebook Apps
  • 62. Custom Mashups Instant Resource Location
  • 63. Second Life
  • 64. Multi-App Networks
  • 65. Business is Changing Are you ready?
  • 66. MediaSauce’s Digital Blueprint
    • We get to know your company, your processes, your product, and your goals.
    • We work with you to identify opportunities and hurdles. We then collaborate to establish plans to meet your goals.
    • We build a custom, detailed communication technologies strategy that will help you meet your goals and grow your business.
  • 67. Want to know more?