for Business : Revealing the Best Kept Secrets Sarah “Intellagirl” Robbins August 10, 2007 Web 2.0

Web 2.0: Coined by Tim O’Reilly in 2005

What is Web 2.0 ? Spans all connected devices Continually-updated Gets better the more people use it “ Architecture of Participation” Rich user experiences Engagement with your users Opens data and services for re-use by others Applications that reside in the space “between” devices Death of the “personal” computer

4 Elements of Web 2.0 Prosumer-Participation

4 Elements of Web 2.0 Connectedness

4 Elements of Web 2.0 API: Application Program Interface

4 Elements of Web 2.0 Remote data storage

4 Elements of Web 2.0 Prosumer-Participation Connectedness API: Application Program Interface Remote data storage

Prosumer-Participation

Remote data storage

Connectedness

API

Examples of Web 2.0 -ness

User- Generated Content

Data Storage

Social

Googlemaps Attendee list from registration page Technorati Del.icio.us Flickr Mashup

Immersive

Web 2.0 is changing the world

YouTube produces over 3250 hours of content every day That’ s the equivalent of 135 always-on TV channels 91% is NEW content

71 million blogs

There are over 60 BILLION e-mail messages sent each day

40 exabytes (40 Billion Gigabytes) of unique new information will be generated worldwide this year. That's more than the entire Library of Congress ... a LOT more ... = 296,000 Libraries of Congress

Wikipedia has 1.8 million English articles Over 600 million words 15x Britannica

Changing Models of Communication

Let’s see an example

Once upon a time… …

EUREKA!

You won’t believe what I just heard on NPR!

Meanwhile…

SALES!!!!!

Break Time! After the Break: Web 2.0 and YOUR Business

Web 2.0 and YOUR Business Apps you can start using today!

Google: Gmail

Google: Docs

RSS Reader

Del.icio.us

Firefox Post to Del.icio.us Easy Google Search Multiple Tabs Notebook Zotero Music Controls Custom Sidebar Add-ons

LinkedIn

Web 2.0 + Your Business + Media Sauce = Success ! How can we help you?

Website Feeds and Widgets

Facebook Apps

Custom Mashups Instant Resource Location

Second Life

Multi-App Networks

Business is Changing Are you ready?

MediaSauce’s Digital Blueprint We get to know your company, your processes, your product, and your goals. We work with you to identify opportunities and hurdles. We then collaborate to establish plans to meet your goals. We build a custom, detailed communication technologies strategy that will help you meet your goals and grow your business.

We get to know your company, your processes, your product, and your goals.

We work with you to identify opportunities and hurdles. We then collaborate to establish plans to meet your goals.

We build a custom, detailed communication technologies strategy that will help you meet your goals and grow your business.

Want to know more?