Using Web 2.0 for B2B Communications and Marketing June 25, 2007 Sarah “Intellagirl” Robbins

YouTube produces over 3250 hours of content every day That’s the equivalent of 135 always on TV channels 91% is NEW content

82 million blogs

There are over 60 BILLION e-mail messages sent each day

40 exabytes (40 Billion Gigabytes) of unique new information will be generated worldwide this year. That's more than the entire Library of Congress ... a LOT more ... = 296,000 Libraries of Congress .

WHAT IS WEB 2.0 ?

Web 2.0: Coined by Tim O’Reilly in 2005

Prosumer

Flickr.com Prosumer

wikipedia.com Prosumer

Cafepress.com Prosumer

Remote Applications

Gmail.com Remote Apps

Slideshare.net Remote Apps

Social

Linkedin.com Social

Jaiku.com Social

Application Program Interface

Del.icio.us API

Attendr.com Googlemaps Attendee list from registration page Technorati Del.icio.us Flickr Mashup

SecondLife.com Mashup

Warning : Next slide contains blatant self promotion! !

WEB 2.0 IN ACTION!

Blogs, RSS, and Podcasts! Oh My!

Prosumer video, voting, marketing

Prosumer, multimedia

Other Examples

Prosumer, interactive, social

Google: Gmail, Docs, Notebook, Reader

Custom Mashups Instant Resource Location

Social Network Apps Com ing Soon To LinkedIn!!