Web 2.0 for Business: Revealing the Best Kept Secret Sarah “Intellagirl” Robbins Director of Emerging Technologies

Web 2.0: Coined by Tim O’Reilly in 2005

What is web 2.0 ? Spans all connected devices Continually-updated Gets better the more people use it “ Architecture of Participation” Rich user experiences Engagement with your users Opens data and services for re-use by others Applications that reside in the space “between” devices Death of the “personal” computer

Remote data storage API: Application Program Interface Prosumer-Participation Connectedness

API

Connectedness

Prosumer-Participation

Remote data storage

Examples of Web 2.0-ness

User- Generated Content

Social

Data Storage

Googlemaps Attendee list from registration page Technorati Del.icio.us Flickr Mashup

Immersive

Web 2.0 is changing the world

YouTube produces over 3250 hours of content every day That’ s the equivalent of 135 always on TV channels 91% is NEW content

71 million blogs

There are over 60 BILLION e-mail messages sent each day

40 exabytes (40 Billion Gigabytes) of unique new information will be generated worldwide this year. That's more than the entire Library of Congress ... a LOT more ... = 296,000 Libraries of Congress .

That's over 6 Terabytes of information per person A stack of books over 200 feet tall

Wikipedia has 1.8 million English articles 250 languages 282,874 contributors Over 600 million words 15x Britannica 7 million articles total, 2 billion words ,

Changing Models of Communication

Let’s see an example

Once upon a time… …

EUREKA!

You won’t believe what I just heard on NPR!

Meanwhile…

SALES!!!!!

Break Time! After the Break: Web 2.0 and YOUR Business

Web 2.0 is BIG Business

Google 525.01

Facebook to sell for $2 Billion

Yahoo buys Del.icio.us for $30 Million

Web 2.0 and YOUR Business Apps you can start using today!

Google: Gmail, Docs, Notebook, Reader

Del.icio.us

Firefox Post to Del.icio.us Easy Google Search Multiple Tabs Notebook Zotero Music Controls Custom Sidebar Add-ons

LinkedIn

Web 2.0 + Your Business + Media Sauce = Success ! How can we help you?

Website Feeds

Facebook Apps

Custom Mashups Instant Resource Location

Second Life

Multi-App Networks

Business is Changing Are you ready?

Want to know more?