Using Social Networks in Business

Slide 1: Catc h Me On Fac e bo o k, Linke dIn, MyS pac e : On-line S o c ial Ne two rking fo r Bus ine s s and Marke ting

Slide 2: 6 De g re e s of S e pa ra tio n

Slide 3: 2 De g re e s to the Que e n

Slide 7: 4 De g re e s o f R2D2

Slide 12: Ne e d for C onne c tio n

Slide 13: Mys pac e : 110 millio n us e rs

Slide 14: Fac e bo o k: 60 millio n ac tive us e rs

Slide 15: What is a s oc ial ne twork?

Slide 16: Pro file s

Slide 17: Ways to e s tablis h vis ible “frie nds hip” c o nne c tio ns with o the r us e rs

Slide 18: Me tho ds to s hare info rmatio n o ne -to -o ne and o ne -to - many

Slide 19: S hare d Ac tivitie s

Slide 20: What is a S o c ial Ne two rk? One -to -One and One -to -Many c o mmunic atio n Vis ible Co nne c tio ns Pro file s S hare d Ac tivitie s

Slide 21: To ns o f S o c ial Ne two rks

Slide 41: Le t’s Ge t Ne rdy!

Slide 42: Sarnoff’s Law Ne twork Va lue = n

Slide 43: Wa tc h m y s h ow!

Slide 44: 5

Slide 45: Me tc alfe ’s Law Ne twork Va lue = n(n-1)

Slide 47: 2

Slide 48: 20

Slide 49: Re e d’s Law Ne twork Va lue = 2 –n-1 n

Slide 51: Expone ntial Gro wth in a Netwo rk by Applying Me c hanic s that allow Re e d’s Law B a s e d on a n N of 100 S arno ff’s Law 100 Tota l va lue of Ne twork =100

Slide 52: Expone ntial Gro wth in a Netwo rk by Applying Me c hanic s that allow Re e d’s Law B a s e d on a n N of 100 S arno ff’s Law Me tc alf’s Law N(N-1)/ 2 100 Numbe r of pos s ible c onne c tions Tota l va lue of = 4,950 Ne twork =100

Slide 53: Expone ntial Gro wth in a Netwo rk by Applying Me c hanic s that allow Re e d’s Law B a s e d on a n N of 100 S arno ff’s Law Me tc alf’s Law Re e d’s Law N(N-1)/ 2 2 n -n-1 100 Numbe r of Numbe r of pos s ible pos s ible c onne c tions c onne c tions Tota l va lue of = 4,950 =1,267,650,6 Ne twork =100 00,228,229,40 1,496,703,205 ,376

Slide 54: Le t’s lo o k at this ano the r way ! WAR NING B la ta nt us e of c lip a rt a h e a d!

Slide 55: Soc ial Ne tworks Are Jus t Like Partie s

Slide 56: He y Y a l! Lis te n u p!

Slide 57: No one ta lks To th e s q uid 

Slide 63: Th e P owe r of We a k Tie s !

Slide 64: Th is is a re a lly we a k tie !

Slide 65: O We a k H Tie s O Ma rk G ra nove tte r (1973) “Th e S tre ng th of th e We a k Tie s ”

Slide 66: B A C

Slide 68: Quality of Conne c tions

Slide 69: Type s of S oc ia l Ne tworks

Slide 70: Mas s ive

Slide 71: Valid e mail o nly re quire me nt

Slide 72: Affinit y Bas e d

Slide 73: Commo n inte re s t

Slide 74: Cus to m fe ature s de dic ate d to the inte re s t

Slide 75: Geograph ic

Slide 76: Plac e Re late d

Slide 77: Mo bile lo c atio n bas e d ne two rks

Slide 78: Walle d Garde n s

Slide 79: Invitatio n o nly

Slide 80: Inte rnal o r s pe c ial purpo s e

Slide 81: Ac tivity B a s e d

Slide 82: Fo rme d aro und a purpo s e ful ac tivity

Slide 83: S o c ial ne two rk is s e c o ndary to the tas k

Slide 84: No w yo u kno w… Example s o f S NS Why S NS wo rk Type s o f S NS Me c hanic s o f S NS

Slide 85: Afte r the bre ak… Jo ining a S NS o r Cre ating o ne ? What’s yo ur S NS s trate g y? 5 fo r 5 Tips What to do to day

Slide 86: ? O Jo in Cre ate R

Slide 87: ? Individual O Co mpany R

Slide 88: ? Ne two rking O R Re putatio n

Slide 89: ? Inte rnal O R Exte rnal

Slide 90: 5 Tips !! S NS S trate g y

Slide 91: Ne w Oppo rtunitie s

Slide 92: Join Linke d In ge t re c omme ndations from pre vious e mploye rs

Slide 93: Start a blog pus h links to a loc al SNS or one de dicated to your fie ld

Slide 94: Conne c t w/Companie s find c urre nt e mploye e s of the c ompanies you’re inte re s ted in

Slide 95: Cle an up your online image

Slide 96: Conne c t with alumni for inte rns hips , advic e

Slide 97: Entre pre ne

Slide 98: Find ne w e mploye e s

Slide 99: Ne twork you ne ve r know whe re your ne xt opportunity will c ome from

Slide 100: Link to othe r e ntre pre ne urs

Slide 102: Make your s mall c ompany look big c re ate a c ommunity

Slide 103: Inte rnal Co mmunic atio n

Slide 104: Enc ourage c orporate c ulture

Slide 105: Virtual wate r c oole r

Slide 106: Conne c t dis tant e mploye e s

Slide 107: Give your c ompany a “fac e ” e mploye e profile s add humanity

Slide 108: Invite c ollaboration on c ompany is s ue s

Slide 109: Marke ting to Cus tome rs

Slide 110: Cre ate SNS Apps to your targe t de mographic

Slide 111: Coolne s s fac tor don’t s e ll the produc t, s e ll a c ommunity around the produc t

Slide 112: Build an army of e vange lis ts

Slide 113: Ac c e s s to e xpe rts leve rage your re s ourc e s

Slide 114: Colle c t data about c us tome rs , fe e dbac k

Slide 115: Marke ting B-B

Slide 116: Cre ate a ne twork of c us tome rs

Slide 117: Re putation and authority

Slide 118: Cre ate a nic he through c onve rs ation

Slide 120: Trac k opinion of your produc t by fac ilitating the c onve rs ation

Slide 121: S NS Etique tte

Slide 122: “a dve rtis e Don’ ” t

Slide 123: Don’ be a troll t

Slide 124: F org e t Don’ wh o is t wa tc h ing

Slide 125: Be a Don’ s ta lke r t

Slide 126: S pa m your Don’ ne twork t with a pp invite s

Slide 127: pa rtic ipa t Do e

Slide 128: Be Do yours e lf

Slide 129: Ch oos e qua lity Do ove r qua ntity

Slide 130: R e c onne c Do t

Slide 131: Contribut Do e

Slide 132: Be a P e rs on, Do Not a P roduc t

Slide 133: Wh a t Y ou C a n Do Toda y

Slide 134: S ta rt dis c us s ing your c ompa ny’s s oc ia l s tra te g y

Slide 135: J oin Linke din.c om F a c e book.c om S ma lle rIndia na .c om B e c ome my frie nd!

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