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Using Social Networks in Business

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Making use of social networks for business

Making use of social networks for business

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  • If you want to see a good example of an established Business Social Network check our www.oraclelink.com, the UK Oracle Community Network.



    This is a fully open ‘Free to Join’ network, available on-line 365 days a year and it offers a level platform for all Oracle Community participants – end user customers and decision makers, technical authorities, Oracle employees and OracleLink.com Partners.



    http://www.oraclelink.com
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  • 1. Catch Me On Facebook, LinkedIn, MySpace: On-line Social Networking for Business and Marketing
  • 2. 6 Degrees of Separation
  • 3. 2 Degrees to the Queen
  • 4. 2 Degrees to the Queen
  • 5. 2 Degrees to the Queen
  • 6. 2 Degrees to the Queen
  • 7. 4 Degrees of R2D2
  • 8. 4 Degrees of R2D2
  • 9. 4 Degrees of R2D2
  • 10. 4 Degrees of R2D2
  • 11. 4 Degrees of R2D2
  • 12. Need for Connection
  • 13. Myspace: 110 million users
  • 14. Facebook: 60 million active users
  • 15. What is a social network?
  • 16. Profiles
  • 17. Ways to establish visible “friendship” connections with other users
  • 18. Methods to share information one-to-one and one-to-many
  • 19. Shared Activities
  • 20. What is a Social Network? Profiles Visible Connections One-to-One and One-to-Many communication Shared Activities
  • 21. Tons of Social Networks
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41. Let’s Get Nerdy!
  • 42. Sarnoff’s Law Network Value = n
  • 43. Watch my show!
  • 44. 5
  • 45. Metcalfe’s Law Network Value = n(n-1)
  • 46.  
  • 47. 2
  • 48. 20
  • 49. Reed’s Law Network Value = 2 n –n-1
  • 50.  
  • 51. Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law
    • Sarnoff’s Law
    Based on an N of 100 100 Total value of Network =100
  • 52.
    • Sarnoff’s Law
    • Metcalf’s Law
    • N(N-1)/2
    • Number of possible connections = 4,950
    Based on an N of 100 100 Total value of Network =100 Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law
  • 53.
    • Sarnoff’s Law
    • Metcalf’s Law
    • N(N-1)/2
    • Number of possible connections = 4,950
    • Reed’s Law
    • 2 n -n-1
    • Number of possible connections =1,267,650,600,228,229,401,496,703,205,376
    Based on an N of 100 100 Total value of Network =100 Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law
  • 54. Let’s look at this another way Blatant use of clip art ahead! ! WARNING
  • 55. Social Networks Are Just Like Parties
  • 56. Hey Yal! Listen up!
  • 57. No one talks To the squid 
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 62.  
  • 63. The Power of Weak Ties!
  • 64. This is a really weak tie!
  • 65. Weak Ties Mark Granovetter (1973) “The Strength of the Weak Ties” H O O
  • 66. A B C
  • 67.  
  • 68. Quality of Connections
  • 69. Types of Social Networks
  • 70. Massive
  • 71. Valid email only requirement
  • 72. Affinity Based
  • 73. Common interest
  • 74. Custom features dedicated to the interest
  • 75. Geographic
  • 76. Place Related
  • 77. Mobile location based networks
  • 78. Walled Gardens
  • 79. Invitation only
  • 80. Internal or special purpose
  • 81. Activity Based
  • 82. Formed around a purposeful activity
  • 83. Social network is secondary to the task
  • 84. Now you know… Types of SNS Why SNS work Examples of SNS Mechanics of SNS
  • 85. After the break… 5 for 5 Tips What’s your SNS strategy? Joining a SNS or Creating one? What to do today
  • 86. ? Join Create OR
  • 87. ? Individual Company OR
  • 88. ? Networking Reputation OR
  • 89. ? Internal External OR
  • 90. 5 Tips!! SNS Strategy
  • 91. New Opportunities
  • 92. Join Linked In get recommendations from previous employers
  • 93. Start a blog push links to a local SNS or one dedicated to your field
  • 94. Connect w/Companies find current employees of the companies you’re interested in
  • 95. Clean up your online image
  • 96. Connect with alumni for internships, advice
  • 97. Entrepreneur
  • 98. Find new employees
  • 99. Network you never know where your next opportunity will come from
  • 100. Link to other entrepreneurs
  • 101. Clean up your online image
  • 102. Make your small company look big create a community
  • 103. Internal Communication
  • 104. Encourage corporate culture
  • 105. Virtual water cooler
  • 106. Connect distant employees
  • 107. Give your company a “face” employee profiles add humanity
  • 108. Invite collaboration on company issues
  • 109. Marketing to Customers
  • 110. Create SNS Apps to your target demographic
  • 111. Coolness factor don’t sell the product, sell a community around the product
  • 112. Build an army of evangelists
  • 113. Access to experts leverage your resources
  • 114. Collect data about customers, feedback
  • 115. Marketing B-B
  • 116. Create a network of customers
  • 117. Reputation and authority
  • 118. Create a niche through conversation
  • 119. Clean up your online image
  • 120. Track opinion of your product by facilitating the conversation
  • 121. SNS Etiquette
  • 122. “ advertise” Don’t
  • 123. be a troll Don’t
  • 124. Forget who is watching Don’t
  • 125. Be a stalker Don’t
  • 126. Spam your network with app invites Don’t
  • 127. participate Do
  • 128. Be yourself Do
  • 129. Choose quality over quantity Do
  • 130. Reconnect Do
  • 131. Contribute Do
  • 132. Be a Person, Not a Product Do
  • 133. What You Can Do Today
  • 134. Start discussing your company’s social strategy
  • 135. Join Linkedin.com Facebook.com SmallerIndiana.com Become my friend!
  • 136.  

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