Catch Me On Facebook, LinkedIn, MySpace: On-line Social Networking for Business and Marketing

6 Degrees of Separation

2 Degrees to the Queen

2 Degrees to the Queen

2 Degrees to the Queen

2 Degrees to the Queen

4 Degrees of R2D2

4 Degrees of R2D2

4 Degrees of R2D2

4 Degrees of R2D2

4 Degrees of R2D2

Need for Connection

Myspace: 110 million users

Facebook: 60 million active users

What is a social network?

Profiles

Ways to establish visible “friendship” connections with other users

Methods to share information one-to-one and one-to-many

Shared Activities

What is a Social Network? Profiles Visible Connections One-to-One and One-to-Many communication Shared Activities

Tons of Social Networks

Let’s Get Nerdy!

Sarnoff’s Law Network Value = n

Watch my show!

5

Metcalfe’s Law Network Value = n(n-1)

2

20

Reed’s Law Network Value = 2 n –n-1

Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law Sarnoff’s Law Based on an N of 100 100 Total value of Network =100

Sarnoff’s Law

Sarnoff’s Law Metcalf’s Law N(N-1)/2 Number of possible connections = 4,950 Based on an N of 100 100 Total value of Network =100 Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law

Sarnoff’s Law

Metcalf’s Law

N(N-1)/2

Number of possible connections = 4,950

Sarnoff’s Law Metcalf’s Law N(N-1)/2 Number of possible connections = 4,950 Reed’s Law 2 n -n-1 Number of possible connections =1,267,650,600,228,229,401,496,703,205,376 Based on an N of 100 100 Total value of Network =100 Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law

Sarnoff’s Law

Metcalf’s Law

N(N-1)/2

Number of possible connections = 4,950

Reed’s Law

2 n -n-1

Number of possible connections =1,267,650,600,228,229,401,496,703,205,376

Let’s look at this another way Blatant use of clip art ahead! ! WARNING

Social Networks Are Just Like Parties

Hey Yal! Listen up!

No one talks To the squid 

The Power of Weak Ties!

This is a really weak tie!

Weak Ties Mark Granovetter (1973) “The Strength of the Weak Ties” H O O

A B C

Quality of Connections

Types of Social Networks

Massive

Valid email only requirement

Affinity Based

Common interest

Custom features dedicated to the interest

Geographic

Place Related

Mobile location based networks

Walled Gardens

Invitation only

Internal or special purpose

Activity Based

Formed around a purposeful activity

Social network is secondary to the task

Now you know… Types of SNS Why SNS work Examples of SNS Mechanics of SNS

After the break… 5 for 5 Tips What’s your SNS strategy? Joining a SNS or Creating one? What to do today

? Join Create OR

? Individual Company OR

? Networking Reputation OR

? Internal External OR

5 Tips!! SNS Strategy

New Opportunities

Join Linked In get recommendations from previous employers

Start a blog push links to a local SNS or one dedicated to your field

Connect w/Companies find current employees of the companies you’re interested in

Clean up your online image

Connect with alumni for internships, advice

Entrepreneur

Find new employees

Network you never know where your next opportunity will come from

Link to other entrepreneurs

Clean up your online image

Make your small company look big create a community

Internal Communication

Encourage corporate culture

Virtual water cooler

Connect distant employees

Give your company a “face” employee profiles add humanity

Invite collaboration on company issues

Marketing to Customers

Create SNS Apps to your target demographic

Coolness factor don’t sell the product, sell a community around the product

Build an army of evangelists

Access to experts leverage your resources

Collect data about customers, feedback

Marketing B-B

Create a network of customers

Reputation and authority

Create a niche through conversation

Clean up your online image

Track opinion of your product by facilitating the conversation

SNS Etiquette

“ advertise” Don’t

be a troll Don’t

Forget who is watching Don’t

Be a stalker Don’t

Spam your network with app invites Don’t

participate Do

Be yourself Do

Choose quality over quantity Do

Reconnect Do

Contribute Do

Be a Person, Not a Product Do

What You Can Do Today

Start discussing your company’s social strategy

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