Search Engines, SEO and SEM

Web 2.0 Secrets: SEO, SEM and Web Traffic Sarah “Intellagirl” Robbins

Look in this space for keyword explanations . Helpful Info!

SERP : Search Engine Results Page.

The Internet

Internet Surfing Places to

The Internet Relevant Results!

I can find it!

How do search engines work? Really RESULTS

1. New web site is posted, linked to, or has its content altered

2. SE’s spiders crawl the page

Skims text, image descriptions, meta data, page titles, and URL

Follow links, count links in and out

3. Index key terms, count word frequency Search Wiki Engine SEO SEM Web Keywords: Words that are used by search engines to determine the topic of a given web page.

4. Weight algorithm This Page Other Pages

10 Tons 9 Tons 8 Tons 6 Tons Sites are ranked according to their key term rank

Why do we care?

Why do we build websites? Inform Entertain Persuade Socialize Grow Engage

The Old Way

The Store Front

Location! Location!

Searching

The New Way

The Store Front

Location! Location!

Searching

Your front door is only as good as the number of people who walk through it To walk through… they have to find the door

What is Web Traffic?

What traffic measurements actually monitor

1. The number of visitors Unique Visitor : Identified by a unique IP address, the most accurate measurement of web traffic

2. The average number of page views per visitor
Bounce Rate : % of people who visit only one page of a site

3. Average visit duration Average page duration

4. Busy times – the most popular viewing time

5. Most requested pages, entry pages, exit pages
Page Views : How many times has the URL been requested

6. Top paths
Paths : the sequence of pages viewed by visitors from entry to exit

7. Referrers
Trackback : Links that refer back to your site and drive traffic

Page
Hits
Page Hits : A request for a single file (image, text, audio track) Page Views

How is your traffic?

What terms are being cached for your page?
Example of badly text cached page with “good design” : www.beside.ca
http://www.googlerankings.com/dbkindex.php

Google Analytics

What’s your Google Page Ranking? PR(A) = (1-d)+d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

What’s your Google Page Ranking? Links In + Links Out

WARNING!

Web Traffic is NOT the whole picture Conversions are key!

How to increase traffic

1. Good content

2. Link sharing

3. Update content

4. Know Your Key words What are people looking for to find your business? What terms best describe your business? What terms are used to find your competitors, your industry?

SEO/SEM: Getting Help with your Traffic

SEO: Search Engine Optimization

SEO: Search Engine Organics
Researching key terms
Content creation advice
Linking assistance

SEO: Search Engine Marketing

SEM: Search Engine Manipulation
Researching key terms
Content creation advice
Linking assistance
Purchasing Search Placement
Purchasing Search Ads, Pay Per Click

Affiliate marketing
Advertiser pays an affiliate for driving event-driven traffic (orders, leads) to their site. Affiliate gets paid a commission based on order or lead.
PPC : Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.

GoogleWhacking: a two-word search that yields only one result
“ stiffed deskpersons”
“ painfully tightlippedness”
“ whizzing farmwomen”
“ psychobiographic orangutan”
Whack!

Thanks for coming!! Mediasauce.com MediaSauceblog.com Indyadgab.com

http://www.ittechnology.us	492
http://bidenet.net	118
http://www.slideshare.net	83
http://metodepromovare.wordpress.com	83
http://www.pogung177.com	41
http://powerblog.pl	21
http://www.basvandenbeld.nl	12
http://neuronadigital.ning.com	9
http://zetrys.info	8
http://joomlahello.com	8
http://danielcanom.blogspot.com	6
http://www.alexliveblog.blogspot.com	3
http://fantedemucava.blogspot.com	3
http://alexliveblog.blogspot.com	3
http://seohelp.webs.com	2
http://www.promotionmethods.com	2
http://www.seo-host-pros.com	2
http://blog.cnyes.com	2
http://www.wait-till-i.com	2
http://testareteme.blogspot.com	2
http://dipstudio.co.uk	2
http://dipcouk.dev.dip.lt	2
http://bookssearch.blogspot.com	1
http://chamberexecs.com	1
http://www.yatedo.com	1
http://localhost	1
http://webcache.googleusercontent.com	1
http://www.lmodules.com	1
http://members.webs.com	1
http://static.slideshare.net	1
http://seospinz.blogspot.com	1
http://www.zzux.cn	1
http://inspiratie.in-facto.nl	1
http://balmadenda.net	1

Search Engines, SEO and SEM

by Sarah Robbins on Dec 13, 2007

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Search Engines, SEO and SEM — Presentation Transcript