Search Engines, SEO and SEM
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Media Sauce: Web 2.0 Secrets, SEO, SEM and how search engines work

Media Sauce: Web 2.0 Secrets, SEO, SEM and how search engines work

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    Search Engines, SEO and SEM Search Engines, SEO and SEM Presentation Transcript

    • Web 2.0 Secrets: SEO, SEM and Web Traffic Sarah “Intellagirl” Robbins
    • Look in this space for keyword explanations . Helpful Info!
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    • SERP : Search Engine Results Page.
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    • The Internet
    • Internet Surfing Places to
    • The Internet Relevant Results!
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    • I can find it!
    • I can find it!
    • How do search engines work? Really RESULTS
    • 1. New web site is posted, linked to, or has its content altered
    • 2. SE’s spiders crawl the page
    • Skims text, image descriptions, meta data, page titles, and URL
    • Follow links, count links in and out
    • 3. Index key terms, count word frequency Search Wiki Engine SEO SEM Web Keywords: Words that are used by search engines to determine the topic of a given web page.
    • 4. Weight algorithm This Page Other Pages
    • 10 Tons 9 Tons 8 Tons 6 Tons Sites are ranked according to their key term rank
    • Why do we care?
    • Why do we build websites? Inform Entertain Persuade Socialize Grow Engage
    • The Old Way
    • The Store Front
    • Location! Location!
    • Searching
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    • The New Way
    • The Store Front
    • Location! Location!
    • Searching
    • Your front door is only as good as the number of people who walk through it To walk through… they have to find the door
    • What is Web Traffic?
    • What traffic measurements actually monitor
    • 1. The number of visitors Unique Visitor : Identified by a unique IP address, the most accurate measurement of web traffic
      • 2. The average number of page views per visitor
      Bounce Rate : % of people who visit only one page of a site
      • 3. Average visit duration Average page duration
      • 4. Busy times – the most popular viewing time
      • 5. Most requested pages, entry pages, exit pages
      Page Views : How many times has the URL been requested
      • 6. Top paths
      Paths : the sequence of pages viewed by visitors from entry to exit
      • 7. Referrers
      Trackback : Links that refer back to your site and drive traffic
      • Page
      • Hits
      Page Hits : A request for a single file (image, text, audio track) Page Views
    • How is your traffic?
    • What terms are being cached for your page?
      • Example of badly text cached page with “good design” : www.beside.ca
      • http://www.googlerankings.com/dbkindex.php
    • Google Analytics
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    • What’s your Google Page Ranking? PR(A) = (1-d)+d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
    • What’s your Google Page Ranking? Links In + Links Out
    • WARNING!
    • Web Traffic is NOT the whole picture Conversions are key!
    • How to increase traffic
      • 1. Good content
    • 2. Link sharing
    • 3. Update content
    • 4. Know Your Key words What are people looking for to find your business? What terms best describe your business? What terms are used to find your competitors, your industry?
    • SEO/SEM: Getting Help with your Traffic
    • SEO: Search Engine Optimization
    • SEO: Search Engine Organics
      • Researching key terms
      • Content creation advice
      • Linking assistance
    • SEO: Search Engine Marketing
    • SEM: Search Engine Manipulation
      • Researching key terms
      • Content creation advice
      • Linking assistance
      • Purchasing Search Placement
      • Purchasing Search Ads, Pay Per Click
    • Affiliate marketing
      • Advertiser pays an affiliate for driving event-driven traffic (orders, leads) to their site. Affiliate gets paid a commission based on order or lead.
      PPC : Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.
    • GoogleWhacking: a two-word search that yields only one result
      • “ stiffed deskpersons”
      • “ painfully tightlippedness”
      • “ whizzing farmwomen”
      • “ psychobiographic orangutan”
      Whack!
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    • Thanks for coming!! Mediasauce.com MediaSauceblog.com Indyadgab.com