The Many Faces Of Google For Business Intelligence

The Many Faces of Google For Business Intelligence June 2009 www.intelegia.com www.twitter.com/citweetz

Introduction
Quick Question
The Many Faces Of Google
Google Labs
Things To Remember

Quick Question?
Which of the following tools is NOT a Google application?
Google Alerts
Google Finance
Google Blog Search
Google CoSearch
Google Groups
ANSWER: D)

The Many Faces of Google
Google Alerts
Google Blog Search
Google Finance
Google Groups
Google News
Google Video

The Many Faces of Google: Google Alerts
Ideal For:
Keyword(s) monitoring
Competitor tracking
A valid email address is needed to receive the alerts. You select the frequency that the alerts are sent to you:
Once a day
Once a week
“ As it happen”
http://www.google.com/alerts

The Many Faces of Google:Google Blog Search
Ideal For:
Trend analysis research
Tracking opinions
Identify experts and thought leaders
News that is not published in the traditional news outlets on the web
http://www.google.com/alerts http://blogsearch.google.com/

The Many Faces of Google: Google Finance
Ideal For:
Company profiles
Stock information
Company financial statements
Company specific news
http://www.google.com/finance

The Many Faces of Google: Google Groups
Ideal For:
Searching archives of Usenet
Discussion group postings
Tracking opinions on products / services
http://groups.google.com/

The Many Faces of Google: Google News
Ideal For:
Real-time news search
Archive news search
Company news search
Industry news search
http://news.google.com/

The Many Faces of Google: Google Video
Ideal For:
Broadcast news search
Special news report search
Corporate profiles
http://video.google.com/

Google Labs
Google Labs is the location on the Google website in which the company tests out new tools. Some of the tools that are in beta testing include (as of June 2009):
Google Squared
Google News Timeline
Google Similar Image
http://www.googlelabs.com/

Things To Remember
Google does NOT index EVERYTHING on the web however; it is attempting to
Test out the tools in Google Labs
Be familiar with the advanced search function for each application
Be sure to have a solid search methodologies when using the array of tools

About Intelegia Intelegia, a subsidiary of E&B DATA, is a company that strives to assist individuals in understanding the changes in the business environment through internet intelligence. Via training, consulting and publications, Intelegia aims to provide the best approaches and tools to obtain the best information and utilize decision-making frameworks. For training solutions to improve your competitive intelligence researching and analysis skills, contact Isabelle Poirier at +1 (514) 276-1700 Ext. 104 .

The Many Faces Of Google For Business Intelligence

by Intelegia Group

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