Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media & Linkages To Multiple Markets

1,846
views

Published on

Insights Into McAllen EDC Social Media Marketin Strategy

Insights Into McAllen EDC Social Media Marketin Strategy

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,846
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media & Linkages to Multiple Markets Victoria Hirschberg McAllen Economic Development Corporation [email_address]
  • 2. McAllen EDC
  • 3. How Social Media Has Helped the McAllen EDC
    • Establish a brand:
      • Trusted source for information
    • Engage:
      • Journalists, CEOs, managers through BRE visits
    • Learn about new businesses, even collect leads
    • Show a different side of what an EDC does:
      • More engaging and community-oriented
      • We are humans who work hard and play hard
  • 4. McAllen EDC’s Social Media Goals and Objectives
    • Promote Programs and Events
    • Disseminate timely information
    • Engage with a wider audience
    • Tell Our Story - Who is MEDC and what do we do?
    • Create relationships
  • 5. Things to think about
    • Social media is not a task, it’s a tool
    • Engage multiple audiences/markets
    • Show a different side of economic development
    • Create a viral effect
    • Provide information
  • 6.  
  • 7.  
  • 8.  
  • 9. Highlight your social media
  • 10.  
  • 11. Create a VIRAL effect!
  • 12. Twitter could be powerful Retweet: Targeting reporters: Potential impact = 1,270 people And who is following your organization?
  • 13.  
  • 14. Show a different side of your organization
  • 15. Things to Consider When Crafting Your Strategy
    • What’s the point?
    • Who is your audience and potential audience?
      • Determine your relationship with them
      • What works for one organization might not work for all
    • What will your tone be?
      • Interactive
      • Personal
      • Institutional
      • Human
  • 16. Things to Consider When Crafting Your Strategy
    • What social media tools does your audience use?
    • What works for one organization might not work for all
  • 17. Define your organization and community before someone else does
  • 18. Social media is a tool to engage your multiple audiences and tell your story!
  • 19. Connect With Us!
    • www.mcallenedc.org
    • www.exploremcallen.com
    • @McAllenEDC