Social Media & Linkages To Multiple Markets

Social Media & Linkages to Multiple Markets Victoria Hirschberg McAllen Economic Development Corporation [email_address]

McAllen EDC

How Social Media Has Helped the McAllen EDC
Establish a brand:
Trusted source for information
Engage:
Journalists, CEOs, managers through BRE visits
Learn about new businesses, even collect leads
Show a different side of what an EDC does:
More engaging and community-oriented
We are humans who work hard and play hard

McAllen EDC’s Social Media Goals and Objectives
Promote Programs and Events
Disseminate timely information
Engage with a wider audience
Tell Our Story - Who is MEDC and what do we do?
Create relationships

Things to think about
Social media is not a task, it’s a tool
Engage multiple audiences/markets
Show a different side of economic development
Create a viral effect
Provide information

Highlight your social media

Create a VIRAL effect!

Twitter could be powerful Retweet: Targeting reporters: Potential impact = 1,270 people And who is following your organization?

Show a different side of your organization

Things to Consider When Crafting Your Strategy
What’s the point?
Who is your audience and potential audience?
Determine your relationship with them
What works for one organization might not work for all
What will your tone be?
Interactive
Personal
Institutional
Human

Things to Consider When Crafting Your Strategy
What social media tools does your audience use?
What works for one organization might not work for all

Define your organization and community before someone else does

Social media is a tool to engage your multiple audiences and tell your story!

Connect With Us!
www.mcallenedc.org
www.exploremcallen.com
@McAllenEDC

Social Media & Linkages To Multiple Markets

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