Optimize Your Investment Attraction And Retention Strategy…En 2010
 

Optimize Your Investment Attraction And Retention Strategy…En 2010

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Investment attraction requires economic development professionals to be efficient strategists and marketers at the same time. Knowing the tools to collect strategic information and avenues to promote ...

Investment attraction requires economic development professionals to be efficient strategists and marketers at the same time. Knowing the tools to collect strategic information and avenues to promote on the web are essential. Putting your region in the minds of potential investors calls for an integrated and structured approach to marketing communications.

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Optimize Your Investment Attraction And Retention Strategy…En 2010 Optimize Your Investment Attraction And Retention Strategy…En 2010 Document Transcript

  • Optimize Your Investment Attraction and Retention Strategy Through Information and Social Media Applications Mastering approaches and Web 2.0 tools to place your region on the map What you will learn? Why attend this seminar? Investment attraction requires economic development Competing for potential investors in a region professionals to be efficient strategists and marketers at the is challenging at the present time. Having same time. Knowing the tools to collect strategic information and utilizing the right tools to get your region and avenues to promote on the web are essential. Putting recognized is the key to marketing what can your region in the minds of potential investors calls for an be offered to investors. integrated and structured approach to marketing communications. By attending this seminar, you will be able to: In this seminar, you will learn: Use the information available to you to its full potential to get strategic value out of it for your organization and region. The components of the practice of competitive intelligence Take advantage of the expertise of a seasoned team of instructors in the fields The tools needed in competitive intelligence gathering of economic development, investment How to systemically identify leads for investment attraction, site selection, competitive attraction intelligence and social media marketing. The elements of an intelligence monitoring Benefit from up-to-date case studies system for investment attraction Take your toolbox with you: sources of The importance of social media applications on the information, templates and a manual to take your learning further web The essential Web 2.0 tools for economic Unlimited support for one year after the training development initiatives Tips to efficiently manage the approach Who should attend? One-day seminar This seminar is for economic development professionals who Information: Isabelle Poirier, (514) 276-1700 ext. 104 isabelle@intelegia.com wish to enhance their organization’s capacity to market their region in an efficient manner. Economic Development Officers – Marketing Directors – Site Selection Facilitators – Economists – Investment and Trade Officers – Communication Managers - Chamber of Commerce Representatives - City Representatives