Internet Intelligence Approach

Internet Intelligence Approach June 2008 www.intelegia.com

What Is Internet Intelligence? Define The Question Needs Assessment Five Steps Of The Internet Intelligence Approach
Evaluate Sources
Relevancy
Access (# of users)
Value added services
Price
Select The Right Source
Search Engines
Publications
Web 2.0
Find The Answer
Keyword Selection
Syntax Selection
Timeframe
Producing Intelligence
Matching possible answers with question
Support decisions w/ facts

Step #1: Define The Question
Ask The Client (Internal – External)
What would they like to know?
What would they need to know?
Place the question in context? (ie, North America vs Europe, Canada vs United States)
Consider possible sources for answers

Step #2: Evaluate Sources
Consider:
Relevancy – Does the possible sources have pertinent and timely data?
Access (# of users) – How many individuals can access the source to verify the data?
Value added services – Are there value added services associated with the sources? (ie, alerts, RSS Feeds, monthly analysts reports, etc)
Price - Will you be using a free or fee based source? Do you have a budget?

Step #3: Select The Right Source
Consider Using:
Search Engines – Broader and general queries to get familiar with the subject
Publications – To gather timely expertise from industry professionals
Web 2.0 – To seek out what individuals are saying on blogs and in their social networks

Step #4: Find The Answer
Consider:
Keyword(s) selection – Content vs Containing
Syntax selection - Using +, -, AND, OR, NOT to filter results
Timeframe – Know when the data was gathered or published to provide timely intelligence

Step #5: Producing Intelligence
Main objectives:
Matching possible answers with question - Relevant gathered information MUST correspond to client’s question.
Supporting decisions w/ facts – Information MUST either:
Substantiate present assumptions by key decision makers
OR
Uncover new opportunities

About Intelegia Intelegia, a subsidiary of E&B DATA , is a company that strives to assist individuals in understanding the changes in the business environment through internet intelligence. Via training, consulting and publications, Intelegia aims to provide the best approaches and tools to obtain the best information and utilize decision-making frameworks. The end result of any product or service from Intelegia is the ability to plan and adapt for the future. Visit Intelegia on the web at: www.intelegia.com

Internet Intelligence Approach

by Intelegia Group

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