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Social Media For Economic Development : American And International Best Practices

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  • 1. Social Media For Economic Development : American And International Best Practices
    IEDC
    Conference 2010
    Columbus, OH
    Isabelle Poirier
    President
  • 2. Active In Regional Economic Development Strategies Since 1998
    Develop economic development investment strategies and lead generation solutions from coast to coast in Canada
    We apply:
    Business Intelligence
    Competitive Intelligence
    Internet Intelligence to..
    Instruct EDOs on the site selection process and on promoting their region to get in the radar of investors and site selectors
    2
  • 3. Intelegia’s Interest With Social Media
  • 4. From Fad To Fact…
  • 5. Key Facts On The Use Social Media For Economic Development
    Source: Intelegia©, 2010.
  • 6. What Is Marketing 2.0 For Economic Development?
    What is Marketing 2.0?
    Broad definition:
    • The use of social media tools to communicate your “value proposition”
    For economic development:
    • The use of social media tools to communicate that your region (agency) is “knowable”
  • What Are The Next Generation Of Eco. Dev. Doing?
    Classical Approach
    Innovative Approach
    Wait for traditional media coverage for exposure
    Attend 1 to 3 national and international events in person per year
    Connect with potential investors via their business network (little black book of contacts)
    Share insights via Twitter and blogs to raise awareness of their region
    Organize and participate to conferences or interviews on social media platforms like talkshoe.com on a monthly basis
    Connect and engage on LinkedIn (6 degrees of separation (50 M potential contacts)
  • 7. International And American Best Practices Of The Use Of Social Media For Economic Development
  • 8. International Best Practices – Blog – Invest In UK (United Kingdom)
  • 9. Edmonton Economic Development Corporation – Facebook – Currency of Posts
  • 10. International Best Practices – Videocasts - Hamilton Economic Development
  • 11. International Best Practices – Blog - London Economic Development Corporation
  • 12. International Best Practices – LinkedIn – Invest in Brisbane (Australia)
  • 13. American Best Practices – Facebook – Hudson ValleyEconomicDevelopment Corporation (New York, USA)
  • 14. American Best Practices – Twitter – Levelland Economic Development Corporation (Texas, USA)
  • 15. American Best Practices – YouTube – Enterprise Florida, (Florida, USA)
  • 16. American Best Practices – Blog – Owensboro Economic Development Corporation
  • 17. What We Have Learned From Canadian EDOs
    Key Insights
  • 18. Content sharing on social media tools allows organizations to keep their audience informed without waiting for media coverage
  • 19. Level of adoption from within is increasing
  • 20. Agencies are learning to deal with negative postings
  • 21. Executive buy-in is still essential and growing
  • 22. EDOs are routers for business information and activities
  • 23. Download Report : www.intelegia.comConnect with Isabelle Poirier on LinkedIn

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