Social Media For Economic Development : American And International Best Practices

Social Media For Economic Development : American And International Best Practices
IEDC
Conference 2010
Columbus, OH
Isabelle Poirier
President

Active In Regional Economic Development Strategies Since 1998
Develop economic development investment strategies and lead generation solutions from coast to coast in Canada
We apply:
Business Intelligence
Competitive Intelligence
Internet Intelligence to..
Instruct EDOs on the site selection process and on promoting their region to get in the radar of investors and site selectors
2

Intelegia’s Interest With Social Media

From Fad To Fact…

Key Facts On The Use Social Media For Economic Development
Source: Intelegia©, 2010.

What Is Marketing 2.0 For Economic Development?
What is Marketing 2.0?
Broad definition:
The use of social media tools to communicate your “value proposition”
For economic development:
The use of social media tools to communicate that your region (agency) is “knowable”

What Are The Next Generation Of Eco. Dev. Doing?
Classical Approach
Innovative Approach
Wait for traditional media coverage for exposure
Attend 1 to 3 national and international events in person per year
Connect with potential investors via their business network (little black book of contacts)
Share insights via Twitter and blogs to raise awareness of their region
Organize and participate to conferences or interviews on social media platforms like talkshoe.com on a monthly basis
Connect and engage on LinkedIn (6 degrees of separation (50 M potential contacts)

International And American Best Practices Of The Use Of Social Media For Economic Development

International Best Practices – Blog – Invest In UK (United Kingdom)

Edmonton Economic Development Corporation – Facebook – Currency of Posts

International Best Practices – Videocasts - Hamilton Economic Development

International Best Practices – Blog - London Economic Development Corporation

International Best Practices – LinkedIn – Invest in Brisbane (Australia)

American Best Practices – Facebook – Hudson ValleyEconomicDevelopment Corporation (New York, USA)

American Best Practices – Twitter – Levelland Economic Development Corporation (Texas, USA)

American Best Practices – YouTube – Enterprise Florida, (Florida, USA)

American Best Practices – Blog – Owensboro Economic Development Corporation

What We Have Learned From Canadian EDOs
Key Insights

Content sharing on social media tools allows organizations to keep their audience informed without waiting for media coverage

Level of adoption from within is increasing

Agencies are learning to deal with negative postings

Executive buy-in is still essential and growing

EDOs are routers for business information and activities

Download Report : www.intelegia.comConnect with Isabelle Poirier on LinkedIn

Social Media For Economic Development : American And International Best Practices

by Intelegia Group

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