Competitive Intelligence In
A Web 2.0 (Social Network)
Environment
May 2009
www.intelegia.com
www.twitter.com/citweetz

Introduction
•The Impact of Web 2.0 on Competitive Intelligence
Research
•Latest Numbers on Web 2.0 Usage
•Case Examples
•Search Tools We Recommend
•Things To Remember
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The Impact of Web 2.0 on Competitive Intelligence
Research
A)The Web 2.0 (or social networks) provides access to
user-driven content in various formats
B)The Web 2.0 contains content that is not indexed by
major search tools
C)The Web 2.0 has become an integral part of online
branding strategies of many companies
D)The Web 2.0 calls for new research methodologies to
find information efficiently
Call Isabelle Poirier at +1 (514) 276-1700 Ext. 104 to
inquire about your customized seminar solution to search
Web 2.0 efficiently.
3 © Intelegia, 2009

Latest Numbers on Web 2.0 Usage
• 25% of the small businesses plan to increase their
spending on online social network marketing in 2009,
according to a survey conducted in December 2008 by
Ad-ology Research.
• According to Nielson Online, the top five online social
networks in the US were 1. Facebook, 2. MySpace, 3.
Classmates, 4. LinkedIn, 5. Reunion (January 2009)
• Demographics can vary by network (ie, Facebook users
are 63% female and 36% male, LinkedIn users are 38%
female and 61% male) (May 2009)
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Case Example #1: Facebook Groups
• An extension of Usenet &
Discussion board of the past
• An information source to
capture feedback on a
company and its products and
services
Bell Canada Sucks Facebook Group
Discussion Board
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Case Example #2: LinkedIn Company Profiles
• In-depth information on
companies including human
resource details
• A key tool to use while profiling
management personnel
Bombardier Transportation
Company Profile on LinkedIn
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Case Example #3: Dell Computer on Twitter
• Track company’s marketing or
communications strategies
• Track “Who” is following the
company’s Twitter page
Dell Computer’s DellSmBizOffers
Twitter Page
7 © Intelegia, 2009

Search Tools We Recommend
Try out:
For Discussions: For Photos & Videos:
Omgili - http://www.omgili.com/ Pixsy - http://www.pixsy.com/
Riya - http://www.riya.com/
vdoogle - http://vdoogle.com/
For Tweet Searching
Search Twitter - http://search.twitter.com/
Twitscoop - http://www.twitscoop.com/
Twazzup - http://www.twazzup.com/
Tweefind - http://www.tweefind.com/
Call Isabelle Poirier at +1 (514) 276-1700 Ext. 104 to
inquire about your customized seminar solution to search
Web 2.0 efficiently.
8 © Intelegia, 2009

Tips To Remember
• Content on the entire web is increasing at an
alarming rate
• Actionable intelligence can be found in user
generation content
• Establishing proven research methodologies is the
key to efficient competitive intelligence research
• Anyways keep track of new online social networks
and the implications on competitive intelligence
research
For more tips, read the Tools For Thought blog at
http://intelegia.com/mediacenter/tools_for_thought/
9 © Intelegia, 2009

About Intelegia
Intelegia, a subsidiary of E&B DATA, is a company that strives to
assist individuals in understanding the changes in the business
environment through internet intelligence. Via training, consulting
and publications, Intelegia aims to provide the best approaches
and tools to obtain the best information and utilize decision-
making frameworks.
Call Isabelle Poirier at +1 (514) 276-1700 Ext. 104 to
inquire about your customized seminar solution to
search Web 2.0 efficiently.
10 © Intelegia, 2009