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The benchmark study measures how well Canadian and American economic development agencies are marketing and strategically branding their regions to site selectors and potential investors via the web. The use of various social media tools were assessed based on the level of engagement with individuals, the availability of relevant and current content for site selectors on the agency's website and the opportunity to view information on a smartphone via the agency’s mobile version of their site were considered as a part of the ranking process.
PLEASE NOTE: To download and read, "2012 Canadian American Cities Online Marketing Index©", please log into your LinkedIn or Facebook account. If you do not have access to either network, please email ian(at)intelegia.com
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