Social media sounds cool…    But can I make      MONEY??
Meet @AllieDanziger and @IntegratePR
Best Job in the World Campaign
Goode Company’s Texas Tour
#QuackCave
MEDIA HAS CHANGED FOREVER
People are Getting Their     News Online            “What Facebook and Twitter mean for News,” Pew Research Center, 2012
Stories that Broke via Social Media
Local TV Audience
Local TV Audience
Using Social Media to Attract Audience
Using Social Media to Attract Audience
Using Social Media to Attract Audience
Using Social Media to Attract Audience
Using Social Media to Attract Audience
Stations Are Using Social For:• Story leads and follow-up• Crowdsourcing ideas/opinions• Running some Facebook comments on...
The Creative Few:
The Creative Few:• Use Facebook to explore special topics of  concern like bullying, diabetes, immigration,  transportatio...
Online Media Trends TodayInteractiveDirect CommunicationInformation is traveling FASTEveryone has an opinionCitizen Journa...
Choose the Right Platforms
Make a Schedule
Every piece of content has a       target in mind
Communicate branded voice
Engage the Loyal Ones!
Comment on External Stories Too
Open dialogue with C-Suite
Measureable business results
First Steps with Social Media         Uncover news tips             Gather content               Twitter lists      Stay i...
Thanks! 713.446.6377@AllieDanziger
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters
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Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters

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  • UO students will monitor, produce and push content through Oregon's multitude of general and sport-specific accounts across all major social media platforms, including Facebook, Twitter, YouTube, Pinterest, Google+ and Instagram (uoducks)
  • News Stories That Broke Via Social MediaEgyptian uprising via FacebookHudson River plane crash via TwitterAnnouncement of the royal wedding via TwitterProtesters killed in Bahrain via YouTubeWhitney Houston's death via TwitterOsama bin Laden raid and death via Twitter - The first person to tweet about the Osama bin Laden raid was a neighbor who, while complaining about the noise next door on Twitter, unknowingly tweeted about one of the biggest news stories of the decade.
  • A study by Nielsen Media Research of stations in Seattle and Portland, Ore., found they increased their late news audience by 3 to 5% by reaching users online, drawing a different demographic. 
  • Indianapolis station WTHR grew its Facebook fan base from 8,000 to 100,000 in seven months by requiring its staff to be active on the social media site.  By the end of the year, she said, advertising spots on the station’s website had sold out
  • Computer assisted reporting on SanAntonio.com website to “show vs tell” details of the story
  • NBC affiliate in Orlando, Fla., WESH, for example, offered updates on the Casey Anthony trial via a 99-cent smartphone app that became an iTunes best-seller. The station also launched a dedicated Facebook page that picked up more than 275,000 followers, six times as many as the main WESH page on Facebook.
  • Waze is teaming with KABC (the ABC news stations in Los Angeles) to provide crowdsourced information in areas where road sensors are not deployed. This is preparation for the July 15th weekend closing of a 10 mile segment of the 405 freeway which is being referred to as “carmageddon.”
  • Using Social Media in Broadcasting Industry - Oregon Association of Broadcasters

    1. 1. Social media sounds cool… But can I make MONEY??
    2. 2. Meet @AllieDanziger and @IntegratePR
    3. 3. Best Job in the World Campaign
    4. 4. Goode Company’s Texas Tour
    5. 5. #QuackCave
    6. 6. MEDIA HAS CHANGED FOREVER
    7. 7. People are Getting Their News Online “What Facebook and Twitter mean for News,” Pew Research Center, 2012
    8. 8. Stories that Broke via Social Media
    9. 9. Local TV Audience
    10. 10. Local TV Audience
    11. 11. Using Social Media to Attract Audience
    12. 12. Using Social Media to Attract Audience
    13. 13. Using Social Media to Attract Audience
    14. 14. Using Social Media to Attract Audience
    15. 15. Using Social Media to Attract Audience
    16. 16. Stations Are Using Social For:• Story leads and follow-up• Crowdsourcing ideas/opinions• Running some Facebook comments on various newscasts• Asking for viewer feedback via Facebook• Have a "conversation" or "interacting" with viewers• Run contests via Facebook• Polls of the day, questions of the day, friends of the day and fans of the day
    17. 17. The Creative Few:
    18. 18. The Creative Few:• Use Facebook to explore special topics of concern like bullying, diabetes, immigration, transportation and solving a cold case.• Live chats on air• Live streaming of events• Audience develop questions for newsmakers• Bring audience to news meetings• Anchor-less news at KIAH-TV in Houston -- called "NewsFix• And generally more web-only content
    19. 19. Online Media Trends TodayInteractiveDirect CommunicationInformation is traveling FASTEveryone has an opinionCitizen JournalismNetworkingMessy and sometimes out of control
    20. 20. Choose the Right Platforms
    21. 21. Make a Schedule
    22. 22. Every piece of content has a target in mind
    23. 23. Communicate branded voice
    24. 24. Engage the Loyal Ones!
    25. 25. Comment on External Stories Too
    26. 26. Open dialogue with C-Suite
    27. 27. Measureable business results
    28. 28. First Steps with Social Media Uncover news tips Gather content Twitter lists Stay in touch/Connect Discuss trends Learn people’s reactions Clarify rumors Create & circulate stories Interact with readers Promote outlet
    29. 29. Thanks! 713.446.6377@AllieDanziger

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