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Speak your Voice: IS Conference 9.16.10

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Have you found your voice? It is important to dissect and analyze what your message should be when communicating with your target audience.

Have you found your voice? It is important to dissect and analyze what your message should be when communicating with your target audience.

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  • Sure the old spice guy video has been viewed millions of times but which ones speaks to you, do you want to continue to conversations with and really engage with
  • means something different to everyoneNo cookie cutter voiceNo cookie cutter strategyNo cookie cutter for anything that works and smart people like us know that
  • WilliamHearst:Leading newspaper publisher.28 major newspapers and 18 magazinesone in four Americans read a Hearst newspaper.Philo Farnsworth:Created the first fully-functional and complete all-electronic television system153 hours of TV every month at home
  • Mark has given 500 million the place to share their voiceAnd it really doesn’t matter if it’s a million dollar ad at the superbowl or a free campaign that happened to go viral, if there is no voice and no reason for your audience to respond then it doesn’t matter
  • Start from square one and really dissect that idea
  • You’ll have to literally clear the mechanism
  • Each idea that you have for your social media outlet need to be dissected, analyzed and made sure that it makes sense for who you are talking to and what your end business goals are. Nothing goes up for the sake of putting something out tere.
  • No jargon
  • AgeGenderIncomeEducationMarital StatusNeed vs. LuxuryPrime info sources
  • We are today’s journalists, producers, publicists, videographers.. Academy Award winningcoordinating, supervising and controlling matters such as fund-raising, hiring key personnel such as the film director, other producers involved on production, line producer, accountant and arranging for distribution.Oneu have the production…
  • Now that you have your voice, it is important to speak that voice…. CLICK
  • Transcript

    • 1. INTEGRATING STRATEGIC CONTENT ON SOCIAL MEDIA CHANNELS
      IS Conference September 16, 2010
      Allie Herzog, President and Founder of integratePR
    • 2.
    • 3.
    • 4. Who do you want waiting for you after school?
    • 5.
    • 6.
    • 7. Who do you trust more?
    • 8. What really matters?
      The voice or thesound?
      The words or the smile?
      The medium or the substance?
    • 9. Finding your Voice
    • 10. William Randolph Hearst
      Philo Farnsworth
    • 11. Mark Zuckerberg
      Eric Schmidt
    • 12. Finding your Voice
    • 13.
    • 14. Dissect
      Distinctive
      Informative
      Succinct
      Super
      Exciting
      Creative
      Targeted
    • 15. Distinctive
      What’s unique about your business vs. competitors?
    • 16. Informative
      43.7 percent of purchases are affected by word of mouth
    • 17. Succinct
      Make sure your key message is short, to the point and easy to understand.
    • 18. SUPER
    • 19. Exciting
      What will your audience rally behind you on?
      What do THEY really care about?
    • 20. Creative
      Let your brain take you wherever it can.
      “To raise new questions, new possibilities, to regard old problems from a new angle requires a creative imagination and marks the real advances in science.”
      - Albert Einstein
    • 21. Targeted
    • 22.
    • 23. Social Media Toolbox
      Social Networks
      Blog
      Microblogs
      Community Forum
      Location Based Apps
    • 24. Finding YOUR Voice
    • 25. Dissect
      Distinctive
      Informative
      Succinct
      Super
      Exciting
      Creative
      Targeted
    • 26. Speak your Voice
      Create an editorial calendar
      Policy document
      Crisis plan
      Publicity program
    • 27. Whatever that voice may be…
    • 28. slideshare.net/integratePR@allieherzogwww.integratePR.com
      IS conference 2010
      Integrating strategic content on social media channels

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