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Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010
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Social Media for Beginners and Advanced Social Media, Integrated Marketing Summit Dec. 3, 2010

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Allie Herzog walks conference attendees through Social Media 101 introductory information and through more advanced material including.. …

Allie Herzog walks conference attendees through Social Media 101 introductory information and through more advanced material including..
-best practices in social media
-strategic content creation
-tools the experts use
-an organizational audit
-how to calculate ROI
-how to not let social media bog you down

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  • INCREASE BRAND AWARENESSSTRATEGIC POSITIONINGREPUTATION MANAGEMENTCUSTOMER SERVICE
  • Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.
  • You must let your audience take control of the online conversation and make it their own so they develop an emotional attachment to you, your brand, and your business. Remember, on the social Web, apathy or invisibility is a bigger problem than negativity.
  • It can be easy to get caught up in the numbers, but don't become a slave to followers and subscribers. It's better to have 1,000 highly engaged, loyal followers than 10,000 followers who sign up to follow you but then never acknowledge you again.
  • Visitors attempts to track the actual number of people coming to your site.Visits (Sessions) tracks the number of times a visitor came to your site
  • The % of Visits that see only one page of your site and then leave.• Exit Rate = The % of Visits that leave from a specific page.
  • • Conversion Rate = The % of Visits that complete a tracked goal in Analytics• Segment Conversion Rate by Source & Campaign to determine what marketing efforts are driving the most qualified visitors to your site.
  • The number of followers a user hasThe number of unique references and citations of the user in TwitterThe frequency at which the user is uniquely retweetedThe frequency at which the user is uniquely retweeting other peopleThe relative frequency at which the user posts updates
  • LI:• Measure group membership over time-recommendationsTraffic to website from linkedin
  • “I'd love to get that information to you, but I need 48 hours. Will that be okay, or do you need it sooner?”“I don't have the answer to that, but I'd like to send your request to someone who does and have them respond. Is that okay?”“Hey there, I got your note but need a little time to respond. I'll be back to you within the day.”To your boss, perhaps: “I'd like to complete this project, but here's the information/resources I'm missing to get it done…”
  • Transcript

    • 1. Integrated Marketing Summit, Workshop III December 3, 2010Allie Herzog, President and Founder of integratePR
    • 2. Reading
vs.
Wri.ng 
 Companies
vs.
Communi.es 
Adver.sing
vs.
Word
of
Mouth 
 Informa.on
vs.
Opinion 
 Home
pages
vs.
Blogs 
 Lectures
vs.
Conversa.ons 
 Encyclopedia
vs.
Wikipedia 

    • 3. Interac.ve
Direct
communica.on
Informa.on
is
traveling
FAST
Everyone
has
an
opinion
Ci.zen
Journalism
Networking
Messy
and
some.mes
out
of
control

    • 4. Telemarke.ng
 Tradeshows
 Direct
Mail
 Email
Blasts
Print/TV/radio/web
ads

    • 5. SEO
 Blogging
 Social
Media
Community
Rela.ons

    • 6. ?

    • 7. 1.  Determine
Your
Goals
2.  Evaluate
Your
Resources

3.  Understand
Your
Audience
4.  Develop
a
Content
Strategy
Plan
5.  Integrate
Marke.ng
Efforts
6.  Create
Amazing
Content
7.  Relinquish
Control
8.  Quality
over
Quan.ty
9.  Keep
Listening
10. Keep
Learning

    • 8. DETERMINE SOCIAL MEDIA GOALS!
    • 9. EVALUATE YOUR RESOURCES!
    • 10. UNDERSTAND YOUR AUDIENCE! Age
 Gender
 Income
level
 Marital
status
 Need
vs.
luxury
 Most
appealing
 What
do
they
like?
 Where
do
they
get
their
informa.on?

    • 11. UNDERSTAND YOUR AUDIENCE!
    • 12. DEVELOP CONTENT STRATEGY PLAN!
    • 13. INTEGRATE YOUR MARKETING EFFORTS!
    • 14. INTEGRATE YOUR MARKETING EFFORTS! Marketing Brand
 awareness
 Mix
    • 15. INTEGRATE YOUR MARKETING EFFORTS! Brand
 awareness
 Lead
 genera.on
 Marketing Mix
    • 16. INTEGRATE YOUR MARKETING EFFORTS! Brand
 awareness
 Lead
 genera.on
 Customer
 Marketing engagement
 Mix
    • 17. INTEGRATE YOUR MARKETING EFFORTS! Brand
 awareness
 Lead
 genera.on
 Customer
 Marketing engagement
 Mix Customer
 insight

    • 18. INTEGRATE YOUR MARKETING EFFORTS! Brand
 awareness
 Lead
 genera.on
 Customer
 Marketing engagement
 Mix Customer
 insight
 HR

    • 19. INTEGRATE YOUR MARKETING EFFORTS! Brand
 awareness
 Lead
 genera.on
 Customer
 engagement
 Marketing Customer
Americans
viewed
~3.6
 Mix insight
billion
video
ads
in
July,
 HR
with
Hulu
genera.ng
the
 Adver.sing
highest
number
of
video
ad
impressions
at
783M.


    • 20. INTEGRATE YOUR MARKETING EFFORTS! Brand
 Lead
 awareness
 genera.on
 Customer
 engagement
 Marketing Customer
 insight
 Mix HR
 Adver.sing
 PR

    • 21. INTEGRATE YOUR MARKETING EFFORTS! Brand
 awareness
 Lead
 genera.on
 Customer
 SEO
 Marketing engagement
 PR
 Mix Customer
 insight
 Adver.sing
 HR

    • 22. INTEGRATE YOUR MARKETING EFFORTS! Brand
 awareness
 Reputa.on
 Lead
 management
 genera.on
 SEO
 Marketing Customer
 engagement
 Mix Customer
 PR
 insight
 Adver.sing
 HR

    • 23. CREATE AMAZING CONTENT!
    • 24. RELINQUISH CONTROL!
    • 25. QUALITY OVER QUANTITY!
    • 26. KEEP LISTENING!
    • 27. KEEP LEARNING!
    • 28. Facebook
announced
in
July
that
the
 50%
of
Facebook’s
ac/ve
users
log
on
 Average
user
is
connected
to
80
number
of
members

topped
500
million
 to
Facebook
in
any
given
day

 community
pages,
groups
and
events

    • 29. UNDERSTANDING FACEBOOK OPTIONS! Facebook
Profile
 Facebook
Group
 Facebook
Page
 Facebook
Places

    • 30. UNDERSTANDING FACEBOOK OPTIONS! Facebook
Groups

    • 31. UNDERSTANDING FACEBOOK OPTIONS! Facebook
Page

    • 32. UNDERSTANDING FACEBOOK OPTIONS! Facebook
Places

    • 33. FACEBOOK CONTENT!
    • 34. BUSINESSES ON FACEBOOK!
    • 35. PAGE CONFIGURATIONS!•  Custom
FBML
•  Side
Naviga.on
•  Custom
Tabs
•  Landing
tab
•  Custom
apps

    • 36. FACEBOOK CONTENT IDEAS! Videos
 Pictures
 Discussions
and
ques.ons
 Polls
 Reviews
 Contests
 Coupons
 Ask
for
Feedback
 Call
out
most
loyal
fans

    • 37. 77% of internet users read blogs
    • 38. BEFORE YOU START BLOGGING….!•  Choose
a
hos.ng
plaeorm
•  Determine
features
and
func.onality
•  Find
a
niche
•  Enroll
a
team
•  Develop
an
editorial
calendar

    • 39. BLOG= Better Luck On Google! •  Title
Tags
=
66
characters
 •  U.lize
effec.ve
plugins
(Pla.num
SEO,
Yet
 Another
Related
Posts
Plugin,
SEO
Friendly
 Images,
etc.)
 •  Link
building
 •  Human
voice
 •  U.lize
mul.media

    • 40. BLOG DESIGN! Company information Search box RSS FeedEmail signupAuthorSocial NetworksKeyword tags
    • 41. BLOG CHECKLIST! " " " " " " " " " "
    • 42. BLOG CONTENT IDEAS! Current
Events
 Industry
Trends
(and
commentary)
 Top
10
List
 Frequently
Asked
Ques.ons
 Review
something
 Guest
bloggers
 Expand
on
Twiier
conversa.on
 Debunk
a
myth
 Tutorial
 Brainstorm
 Interes.ng
stories
about
your
company

    • 43. Execu/ves
from
all
Fortune
500
 companies
are
LinkedIn
members.
 A
new
member
joins
LinkedIn
approximately
every
second,
and
about
half
of
our
members
are
outside
the
U.S.


    • 44. MAKE THE MOST OF YOUR PROFILE! Keyword-rich 120 Characters Share business activities with those that care Reconnect with former employers/ colleagues
    • 45. MAKE THE MOST OF YOUR PROFILE!Ask forrecommendationsHyperlink toother placesthey can findyou
    • 46. MAKE THE MOST OF YOUR SUMMARY!• Sell
yourself
• Add
personality
• Break
text
up
• Make
it
interes.ng
 Keywords
    • 47. LINKEDIN ANSWERS!
    • 48. LINKEDIN CONTENT IDEAS! Current
projects
 New
hires
 New
business
development
 Industry
exper.se
 Recommend
others

    • 49. 38% of Twitter users are over 35years old and make over $100K Twitter now has 190 million users tweeting 65 million times a day 65% of Fortune 100 Executiveshave active accounts on Twitter
    • 50. TWITTER NORMS! @Replies:
Respond
to
or
men.on
another
user
 DM/Direct
Message:
Private
message
b/w
two
 users
 RT/Retweet:
Share
someone
else’s
message
 #
‐
Hash
tag:
Group
conversa.ons
together
 URL
Shortners:
Shrink
and
track
long
hyperlinks

    • 51. PROFILE CONFIGURATION!•  Claim
brand
username
and
varia.ons
•  Custom
Background
•  Op.mize
bio
with
keywords
•  Logo
or
photo

    • 52. FIND FOLLOWERS!•  Twiier.grader.com
will
show
you
the
twiier
elite
 of
your
city
•  Search.twiier.com
will
find
people
twee.ng
 about
specific
words
•  Look
at
who
your
followers
are
following
•  Thought
leaders
and
bloggers
•  Follow
hashtags
at
events
and
follow
amer
meet
 in
person

    • 53. TWITTER CONTENT IDEAS! Balance
of
promo.onal,
informa.onal
&
engaging
 Use
resources
 Listen
&
respond
 Monitor
your
brand
 News/Crisis
informa.on
 Jump
into
conversa.on
 Tips
 Company’s
take
on
industry
news
 Behind
the
scenes
coverage
 Links
to
promo.ons,
sales,
coupons,
etc

    • 54. One‐half
of
Beresford
respondents
said
 they
considered
informa/on
shared
on
their
networks
when
making
a
decision.
Consumers
Trust
Real
Friends
and
Virtual
 Strangers
the
Most
 Online
user
reviews
have
the
biggest
 influence
on
consumer
electronics
 purchases,
with
43.7
percent
of
 purchases
affected
by
word
of
mouth

    • 55. GETTING STARTED! •  What
groups
to
join?
 •  Create
a
new
group?
 •  Who
will
moderate
and
manage?
 •  Who
will
par.cipate?
 •  Branding
your
page/content

    • 56. COMMUNITY FORUM CONTENT IDEAS! Common
ques.ons
 Common
answers
 Links
 Files
 Polls

 Photos
 BE
HONEST
ABOUT
WHO
YOU
ARE!

    • 57. 52%
of
18‐34
year‐olds
share
videos
weekly
with
 friends
and
colleagues
 Every
minute,
24
hours
of
video
is
uploaded
to
 YouTube

    • 58. MORE THAN FUNNY CAT VIDEOS…!•  Video
Sharing
•  Engage
with
Audience
•  Tell
your
Story
Through
True
Voice
•  SEO

    • 59. SOME “MUST HAVES” FOR SUCCESS…!Cannot
be
an
amerthought
Op.mize
for
Search
Call
to
Ac.on
Speak
from
the
Heart
Show
Passion
and
Excitement

    • 60. VIDEO CONTENT IDEAS! Funny
 Something
unique
 Behind
the
scenes
look
 Product
reviews
 Interviews
 Video
blog
posts/commentary
 How‐to’s
 Respond
to
Crisis

    • 61. The
number
of
in‐store
sales
influenced
by
 web
and
online
research
accounted
for
42
percent
of
total
retail
sales
in
2009,
and
that
number
is
expected
to
grow
to
53
percent
by
 2014

    • 62. BENEFITS OF LOCATION BASED MARKETING!•  Deliver
a
coupon
or
a
message
to
phone
•  Local
ads

•  Detailed
product
informa.on
when
someone
is
 standing
in
front
of
the
product
•  Incen.ves
for
purchase,
loyalty,
interac.vity
•  Provide
addi.onal
assistance

•  Provide
event,
meet‐up
and
social
opportuni.es
 based
on
a
physical
loca.on
•  Share
loca.on
with
others
in
a
social
network

    • 63. OPPORTUNITIES WITH LBS! Claim
your
loca.on
 “Mayorship
Smayorship”
 Short
term
specials
 Monitor
.ps
 Promote
your
specials/benefits
across
other
 social
networking
channels
 Engage
and
build
rela.onships
with
customers

    • 64. GROUP COUPONING!
    • 65. Integrated Marketing Summit, Workshop IV December 3, 2010Allie Herzog, President and Founder of integratePR
    • 66. •  Be
consistent
•  Find
your
niche
•  Use
images
and
mul.media
•  Not
too
short,
not
too
long
•  Engage,
ask
ques.ons
•  Reply
to
comments
•  Reference
and
link
to
past
ar.cles
•  Search
Engine
Friendly
posts

    • 67. 43.7 percent of purchases are affected by word of mouth
    • 68. Make sure your key message is short, to the point and easy to understand.
    • 69. What will your audience rally behind you on? What do THEY really care about?
    • 70. Let your brain take you wherever it can.“To raise new questions, new possibilities, to regard old problems from a new angle requires a creative imagination and marks the real advances in science.” - Albert Einstein
    • 71. Whatever that voice may be…
    • 72. Listen
 Find
your
Audience
Understand
Audience
Trends

 Create
Compelling
Content
 Monitor
Conversa.ons
 Manage
Mul.ple
Accounts
Track
traffic/Measure
Results

    • 73. LISTENING PLATORMS
    • 74. FIND YOUR AUDIENCE
    • 75. GET TO KNOW YOUR AUDIENCE
    • 76. CREATE COMPELLING CONTENT
    • 77. MONITOR CONVERSATIONS
    • 78. MANAGE MULTIPLE ACCOUNTS
    • 79. TRACK TRAFFIC
    • 80. CAN’T GO WITHOUT MENTIONING..
    • 81. CONTENT OPTIMIZATION
    • 82. •  Have
you
secured
your
brand
name
across
the
 board?
•  Relevant
informa.on
•  Keywords
•  How
does
your
X
benefit
your
target
audience

•  Logo
vs.
Photo
•  Custom
landing
pages
•  Strategic
number
of
followers/following

    • 83. •  Consistency
of
message
and
design
across
all
 plaeorms
•  Integrate
messages/profiles
•  Social
media
integra.on
on
blog
and
website

    • 84. •  Guest
blog
•  Physical
promo.on
of
website
•  Cross
promo.on
•  Twiieraw
talking
about
you/your
brand

    • 85. •  Do
you
share
updates
relevant
to
followers?

•  Do
your
updates
solicit
conversa.ons?
•  Too
omen?
•  Too
salesy?
•  Do
you
bait?
(graphics,
eBooks,
whitepapers,
 scripts,
website
themes,
coupon
codes,
etc.)
•  Ask
for
feedback
offline.


    • 86. •  What
are
the
goals
of
your
social
media?
•  Decide
right
metrics
to
measure
•  Understand
the
tools

    • 87. •  Create
report
of
all
benchmarks
for
each
social
 media
tool
•  Use
a
baseline
as
reference
•  Add
to
this
as
you
become
more
comfortable
 and
engaaged

    • 88. Understand
the
 Metrics
First!
 What helped spike web traffic What type of content drivesWhat Twitter content drove the surge in click from Twitter? the most mentions? throughs?
    • 89. GOOGLE ANALYTICS!•  Visits
&
Visitors
•  Time
on
Page
&
Page
on
Site
•  Bounce
Rate
•  Exit
Rate
•  Conversion
Rate
•  Engagement

    • 90. BIT.LY!
    • 91. TRACK BLOG EFFORTS!•  New
visitors
&
.me
on
site
•  RSS
audience
growth
•  Audience
engagement
•  Inbound
links

    • 92. RICH MEDIA METRICS!
    • 93. TWITTER METRICS! The
number
of
followers
a
user
has
 The
number
of
unique
references
and
cita/ons
of
the
user
in
 Twiier
 The
frequency
at
which
the
user
is
uniquely
retweeted
 The
frequency
at
which
the
user
is
uniquely
retwee/ng
other
 people
 The
rela.ve
frequency
at
which
the
user
posts
updates

    • 94. SOCIAL MEDIA TRACKING!•  Friend/Fan
Growth
•  Fan
Page
Interac.on
&
Ac.vity
•  Conversa.on
&
Engagement
•  Traffic
Driven
to
Site
•  User
Behavior
on
Site
•  LinkedIn
Specific
Measurement

    • 95. Take
your
Business
Baseline…

    • 96. Create
an
Ac/vity
Timeline

    • 97. Measure
Social
Media
Ac/vity

    • 98. Overlay
All
Timelines
 activities social data web data transactions loyalty metrics etc.
    • 99. Look
for
Paaerns
&

Prove
the
Rela/onship
 How was this group touched by SM?
    • 100. CALCULATE THE VALUE OF A FAN!Number
of
Fans
x
Posts/Day
x
30
days
=
Impressions
Impressions
/
1000
x
$5
CPM
=
Monthly
Earned
Media
MEM
x
12
months
=
Annual
Earned
Media
AEM
/
Number
of
Fans
=
VALUE
OF
YOUR
FAN!

    • 101. CALCULATE THE VALUE OF A FAN! 12,014
Fans
x
2.5
Posts/Day
x
30
days
=
901,050
 901,050
/
1000
x
$5
CPM
=
$4,505.25
 $4,505.25
x
12
months
=
$54,063
 $54,063
/
12,014
Fans
=
 Each
fan
is
worth
$4.50

    • 102. 1.  If
you’re
just
gewng
started,
go
slowly
2.  Find
monitoring
tools
that
work
for
you
and
s.ck
to
them
3.  Templates
are
some.mes
ok
4.  Your
plans
will
keep
you
focused
5.  Be
realis.c
in
expecta.ons
6.  Write
in
advance
and
file
away
7.  Don’t
feel
bad
unsubscribing
from
feeds
8.  Search
constantly
in
twiier
9.  Set
a
reminder
for
yourself
to
check
in
10.  Let
others
create
the
content
for
you
11.  Communicate
expecta.ons,
people
will
understand
12.  Pa.ence
13.  Don’t
go
to
sleep
with
emails
in
your
inbox
14.  Ask
for
outside

help
when
it
is
needed
15.  Unplug,
otherwise
you
will
get
burnt
out.
I
promise.

    • 103. If you aren’t beingauthentic, it’s a waste of everyone’s time.
    • 104. Map Your a Plan
    • 105. Be Realistic
    • 106. Unsubscribe
    • 107. OPT
    • 108. Empty Inbox
    • 109. Let People Help
    • 110. Unplug
    • 111. Let’s Connect!

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