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Different Landscape.                Same Rules.
Online Media TodayInteractiveDirect Communication
Direct Communication          Message            Feedback
Vs. Indirect Communication    Your Message   Their Message
Online Media Trends TodayInteractiveDirect CommunicationInformation is traveling FASTEveryone has an opinionCitizen Journa...
So where does that leave us? Demand “Hyper-Transparency” Lightening Speed Dialogue is KEY Competitors have the same tools
People are Getting Their     News Online            “What Facebook and Twitter mean for News,” Pew Research Center, 2012
Everyone is a member of the media Build and disperse content with today’s external audiences in mind. Make sure that conte...
LinkedIN
Tips for LinkedIN   • Claim your name   • Complete your profile
Make the most of your profile    Keyword-rich    120 Characters    Share business    activities with    those that care   ...
Make the most of your profile Ask for recommendations Hyperlink to other places they can find you
Make the most of your profile
Tips for LinkedIN   •   Claim your name   •   Complete your profile   •   Go public   •   Join groups   •   Participate in...
Q&A
Q&A
Q&A
Q&A
Q&A
Tips for LinkedIN   •   Claim your name   •   Complete your profile   •   Go public   •   Join groups   •   Participate in...
OWL.Y Links
OWL.Y Links
BLOG = Better Luck on Google   Title Tags = 66 characters   Utilize effective plugins   Link building   Human voice   Util...
Blogging Checklist         a         a         a         a         a         a         a         a         a         a
Blog Content Ideas  •   Current Events  •   Industry Trends (and commentary)  •   Top 10 List  •   Frequently Asked Questi...
Burson-Marsteller Fortune 100 Social Statistics Report for 2012
FACEBOOK  TRENDSBurson-Marsteller Fortune 100 Social Statistics Report for 2012
Facebook Suggestions  •   Interesting cover photo  •   Posts that engage audiences  •   Answer questions  •   Short posts-...
Facebook Suggestions  •   Interesting cover photo  •   Posts that engage audiences  •   Answer questions  •   Short posts-...
Protect Your Privacy!Edit privacy settings on Facebook so you knowWHAT youre sharing and with WHO youresharing that inform...
Develop Content Strategy      Document
Engagement & Ongoing Monitoring
Engagement & Ongoing Monitoring
Engagement & Ongoing Monitoring
Engagement & Ongoing Monitoring
Imperial Sugar          Steviacane LaunchGoal: Launch a new stevia sweetener nation-wide and position asflavorfulStrategy:...
Goode Company BBQGoal: Increase sales in a short period of time to prove social media valueStrategy: Take advantage of Cyb...
Easter Seals Greater HoustonGoal: Create awareness and build buzz for the organization as a wholeStrategy: Develop Care2Sp...
It’s been a pleasure!allie@integratePR.com     713.446.6377
Social Media 101- CEO Network Group
Social Media 101- CEO Network Group
Social Media 101- CEO Network Group
Social Media 101- CEO Network Group
Social Media 101- CEO Network Group
Social Media 101- CEO Network Group
Social Media 101- CEO Network Group
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Social Media 101- CEO Network Group

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Allie Danziger of Integrate Public Relations spoke to the CEO Network Group on 8/1/12 to discuss social media 101 for B2B service professionals.

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  • News Stories That Broke Via Social MediaEgyptian uprising via FacebookHudson River plane crash via TwitterAnnouncement of the royal wedding via TwitterProtesters killed in Bahrain via YouTubeWhitney Houston's death via TwitterOsama bin Laden raid and death via Twitter - The first person to tweet about the Osama bin Laden raid was a neighbor who, while complaining about the noise next door on Twitter, unknowingly tweeted about one of the biggest news stories of the decade.
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  • http://www.huffingtonpost.com/2011/08/26/linkedin-tips-a-guide-for-job-hunters_n_932969.html#s335125&title=Use_LinkedIn_InMapshttp://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/2/http://www.youngupstarts.com/2012/05/24/the-new-networking-ultimate-linkedin-guide-for-2012-grads/BeepmoLinkOUTRading ListEvents
  • http://www.huffingtonpost.com/2011/08/26/linkedin-tips-a-guide-for-job-hunters_n_932969.html#s335125&title=Use_LinkedIn_InMapshttp://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/2/http://www.youngupstarts.com/2012/05/24/the-new-networking-ultimate-linkedin-guide-for-2012-grads/BeepmoLinkOUTRading ListEvents
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  • http://www.huffingtonpost.com/2011/08/26/linkedin-tips-a-guide-for-job-hunters_n_932969.html#s335125&title=Use_LinkedIn_InMapshttp://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/2/http://www.youngupstarts.com/2012/05/24/the-new-networking-ultimate-linkedin-guide-for-2012-grads/BeepmoLinkOUTRading ListEvents
  • http://www.huffingtonpost.com/2011/08/26/linkedin-tips-a-guide-for-job-hunters_n_932969.html#s335125&title=Use_LinkedIn_InMapshttp://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/2/http://www.youngupstarts.com/2012/05/24/the-new-networking-ultimate-linkedin-guide-for-2012-grads/BeepmoLinkOUTRading ListEvents
  • http://www.huffingtonpost.com/2011/08/26/linkedin-tips-a-guide-for-job-hunters_n_932969.html#s335125&title=Use_LinkedIn_InMapshttp://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/2/http://www.youngupstarts.com/2012/05/24/the-new-networking-ultimate-linkedin-guide-for-2012-grads/BeepmoLinkOUTRading ListEvents
  • http://www.huffingtonpost.com/2011/08/26/linkedin-tips-a-guide-for-job-hunters_n_932969.html#s335125&title=Use_LinkedIn_InMapshttp://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/2/http://www.youngupstarts.com/2012/05/24/the-new-networking-ultimate-linkedin-guide-for-2012-grads/BeepmoLinkOUTRading ListEvents
  • http://www.huffingtonpost.com/2011/08/26/linkedin-tips-a-guide-for-job-hunters_n_932969.html#s335125&title=Use_LinkedIn_InMapshttp://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/2/http://www.youngupstarts.com/2012/05/24/the-new-networking-ultimate-linkedin-guide-for-2012-grads/BeepmoLinkOUTRading ListEvents
  • http://www.huffingtonpost.com/2011/08/26/linkedin-tips-a-guide-for-job-hunters_n_932969.html#s335125&title=Use_LinkedIn_InMapshttp://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/2/http://www.youngupstarts.com/2012/05/24/the-new-networking-ultimate-linkedin-guide-for-2012-grads/BeepmoLinkOUTRading ListEvents
  • http://www.huffingtonpost.com/2011/08/26/linkedin-tips-a-guide-for-job-hunters_n_932969.html#s335125&title=Use_LinkedIn_InMapshttp://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/2/http://www.youngupstarts.com/2012/05/24/the-new-networking-ultimate-linkedin-guide-for-2012-grads/BeepmoLinkOUTRading ListEvents
  • http://www.huffingtonpost.com/2011/08/26/linkedin-tips-a-guide-for-job-hunters_n_932969.html#s335125&title=Use_LinkedIn_InMapshttp://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/2/http://www.youngupstarts.com/2012/05/24/the-new-networking-ultimate-linkedin-guide-for-2012-grads/BeepmoLinkOUTRading ListEvents
  • Transcript of "Social Media 101- CEO Network Group"

    1. 1. Different Landscape. Same Rules.
    2. 2. Online Media TodayInteractiveDirect Communication
    3. 3. Direct Communication Message Feedback
    4. 4. Vs. Indirect Communication Your Message Their Message
    5. 5. Online Media Trends TodayInteractiveDirect CommunicationInformation is traveling FASTEveryone has an opinionCitizen JournalismNetworkingMessy and sometimes out of control
    6. 6. So where does that leave us? Demand “Hyper-Transparency” Lightening Speed Dialogue is KEY Competitors have the same tools
    7. 7. People are Getting Their News Online “What Facebook and Twitter mean for News,” Pew Research Center, 2012
    8. 8. Everyone is a member of the media Build and disperse content with today’s external audiences in mind. Make sure that content is: • Speaking to the audience’s interests- not your own • Branded and shareable • Timely and thoughtful • From one branded voice • Promoted across appropriate channels
    9. 9. LinkedIN
    10. 10. Tips for LinkedIN • Claim your name • Complete your profile
    11. 11. Make the most of your profile Keyword-rich 120 Characters Share business activities with those that care Reconnect with former employers/colleagu es
    12. 12. Make the most of your profile Ask for recommendations Hyperlink to other places they can find you
    13. 13. Make the most of your profile
    14. 14. Tips for LinkedIN • Claim your name • Complete your profile • Go public • Join groups • Participate in Q&A
    15. 15. Q&A
    16. 16. Q&A
    17. 17. Q&A
    18. 18. Q&A
    19. 19. Q&A
    20. 20. Tips for LinkedIN • Claim your name • Complete your profile • Go public • Join groups • Participate in Q&A • Personalize each connection • Connections make warm leads • Use for follow up • Give & receive recommendations • Follow customers & prospects
    21. 21. OWL.Y Links
    22. 22. OWL.Y Links
    23. 23. BLOG = Better Luck on Google Title Tags = 66 characters Utilize effective plugins Link building Human voice Utilize multimedia
    24. 24. Blogging Checklist a a a a a a a a a a
    25. 25. Blog Content Ideas • Current Events • Industry Trends (and commentary) • Top 10 List • Frequently Asked Questions • Review something • Guest bloggers • Expand on Twitter conversation • Debunk a myth • Tutorial • Brainstorm • Interesting stories about your company
    26. 26. Burson-Marsteller Fortune 100 Social Statistics Report for 2012
    27. 27. FACEBOOK TRENDSBurson-Marsteller Fortune 100 Social Statistics Report for 2012
    28. 28. Facebook Suggestions • Interesting cover photo • Posts that engage audiences • Answer questions • Short posts- direct for more information • Claim your domain • Track analytics to understand times • Facebook ads- sometimes • Content is KEY!
    29. 29. Facebook Suggestions • Interesting cover photo • Posts that engage audiences • Answer questions • Short posts- direct for more information • Claim your domain • Track analytics to understand times • Facebook ads- sometimes • Content is KEY!
    30. 30. Protect Your Privacy!Edit privacy settings on Facebook so you knowWHAT youre sharing and with WHO youresharing that information with
    31. 31. Develop Content Strategy Document
    32. 32. Engagement & Ongoing Monitoring
    33. 33. Engagement & Ongoing Monitoring
    34. 34. Engagement & Ongoing Monitoring
    35. 35. Engagement & Ongoing Monitoring
    36. 36. Imperial Sugar Steviacane LaunchGoal: Launch a new stevia sweetener nation-wide and position asflavorfulStrategy: Create online presence on limited budget 1. Facebook landing page 2. Blogger outreach program 3. Giveaway program via social mediaResults: In a mere three months, Imperial Sugar gave away over75,000 samples to Facebook users. Integrate Public Relationsgarnered more than 52,000 active users on their Facebook page;the social media page received over 7,000 likes and over 500users posted positive feedback about the product on the page.
    37. 37. Goode Company BBQGoal: Increase sales in a short period of time to prove social media valueStrategy: Take advantage of Cyber Monday popularity and promote mostpopular item, pecan pies 1. Social media plan 2. Blogger outreach plan 3. Launched 12-hour Cyber Monday Facebook promotionResults: Increased Facebook fanbase by 147%, brought 80% of dissatisfiedcustomers back to the restaurant, secured 18 write-ups from local andnational bloggers with a reach of more than 130 million views and doubledoverall sales YOY.
    38. 38. Easter Seals Greater HoustonGoal: Create awareness and build buzz for the organization as a wholeStrategy: Develop Care2Spin™ city-wide initiative 1. Social media strategy 2. Traditional PR outreach 3. Planned and executed several branded events including a Hula Hoop Guinness World Record ChallengeResults: Coverage on every major news outlet in Houston, live broadcastsfrom local radio station La Raza & 1070 AM, interview with CEO Elise Houghbroadcast on 5 local radio stations, special segment on ABC News, feature onFox and CBS morning show, secured over $250,000 in sponsorships fromJohn Eagle Honda Houston, Cox Media Group, CultureMap, Cricket Wireless,and the 99-Cent Store, raised $165,000.
    39. 39. It’s been a pleasure!allie@integratePR.com 713.446.6377

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