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Oregon/Washington Association of Broadcasters PM Presentation

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Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.

Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.

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  • Italy : 9% increase in sales within the first 3 weeks of the campaign

Transcript

  • 1. Social Media:Broadcasting’s New Frontier
    Allie Herzog, integratePR
    Doug Harris, Creative Animal
  • 2.
  • 3. CONTENT IS KING
    Find your Target Audience
    Develop Keywords
    DissectYour Message
  • 4. BEST PRACTICE
    25/50/25
    Listening
    /
    /
    Sharing
    Creating
  • 5. DISSECT
    Distinctive
    Informative
    Succinct
    Super
    Exciting
    Creative
    Targeted
  • 6. Facebook announced in July that the number of members topped 500 million
    50% of Facebook’s active users log on to Facebook in any given day
  • 7.
  • 8. Average user is connected to 80 community pages, groups and events
  • 9. FACEBOOK OPTIONS
    Facebook Profile
    Facebook Group
    Facebook Page
    Facebook Places
  • 10. GETTING STARTED
    Create a page for the station
    Once have 25 likes, claim your vanity URL
    Create profile for talent
    Customize FBML tab
    Say thank you to likes
    Keep conversations going, for free
    Promote Facebook on your other webpages
  • 11. GIVE ‘EM WHAT THEY WANT
  • 12. PROMOTE YOUR PAGE
    Add a widget to the website
    Email signature
    Encourage fans to post pictures
    Suggest to Friends
    Post on other walls
  • 13. IDEAS YOU CAN DO (TODAY!)
    iPad Giveaway
    Stand by Your Band
    Business Bright Spots
    Insured Risk promotions
  • 14. ADDITIONAL USES FOR FACEBOOK
    • Client testimonials
    • 15. Redirect to on air programming
    • 16. Concert announcements
    • 17. Exhibition of video
  • TRACK ROI
    • Friend/Fan Growth
    • 18. Fan Page Interaction & Activity
    • 19. Conversation & Engagement
    • 20. Traffic Driven to Site
    • 21. User Behavior on Site
  • Twitter gets 30,000 new
    users a day
    65% of Fortune 100 Executives have active accounts on Twitter
  • 22. 38% of Twitter users are over 35 years old and make over $100K
    Twitter now has 190 million users tweeting 65 million times a day
  • 23. Twitter gets 30,000 new
    users a day
  • 24. IT’S A COCKTAIL PARTY
    Find the right followers
    Optimize bio and brand your page
    What are people saying about your company & competitors?
    What does your audience share and RT?
    Look up hashtags your audience follows
  • 25. HOW TO TWEET
    • @Replies: Respond to or mention another user
    • 26. DM/Direct Message: Private message between users
    • 27. RT/Retweet: Share someone’s message
    • 28. # - Hash tag: Group conversations
    • 29. URL Shortners: Shrink and track long hyperlinks with bit.ly
  • Executives from all Fortune 500 companies are LinkedIn members.
    A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
  • 30. MAKE THE MOST OF YOUR PROFILE
    Keyword-rich
    120 Characters
    Share business activities with those that care
    Reconnect with former employers/colleagues
  • 31. MAKE THE MOST OF YOUR PROFILE
    Ask for recommendations
    Hyperlink to other places they can find you
  • 32. More than 133,000,000 blogs have been indexed by Technorati since 2002
  • 33. 77% of internet users read blogs
  • 34. BLOG=Better Luck On Google
    • Title Tags = 66 characters
    • 35. Utilize effective plugins (Platinum SEO, Yet Another Related Posts Plugin, SEO Friendly Images, etc.)
    • 36. Link building
    • 37. Human voice
    • 38. Utilize multimedia
    Create quality content and promote it!
  • 39. YOUTUBE
    owns
  • 40. YOUTUBE
    Links
    Keywords
    Transcript
    Comments
    Watermark
  • 41. BANNER ADS
  • 42. TEXTING CAMPAIGNS
  • 43. DATABASE & EBLAST RECRUITMENT
  • 44. MUSIC DOWNLOADS
  • 45. NEW MEDIA RESOUCES
  • 46. NEW MEDIA TOOLS: ViralHeat
  • 47. NEW MEDIA TOOLS: HootSuite
  • 48. KEYS TO NEW MEDIA SUCCESS
    Get involved in the current conversations
    Show off your expertise, but don’t brag
    Reach out to influencers
    Use the right keywords
    Talk about what is relevant
    Track results
    Don’t be scared. Just get started. NOW!
  • 49. www.InsideRadio.com
    www.KurtHanson.com
    www.DenisFlorent.fr
    Mashable.com
    Junta24
    READING LIST
  • 50.
  • 51. and #11…
    We just told you how to get started!!
  • 52. Social Media:Broadcasting’s New Frontier
    Allie Herzog
    integratePR
    @AllieHerzog
    Doug Harris
    The Creative Animal
    www.slideshare.com/integratePR