Oregon/Washington Association of Broadcasters PM Presentation

Social Media:Broadcasting’s New Frontier
Allie Herzog, integratePR
Doug Harris, Creative Animal

CONTENT IS KING
Find your Target Audience
Develop Keywords
DissectYour Message

BEST PRACTICE
25/50/25
Listening
/
/
Sharing
Creating

DISSECT
Distinctive
Informative
Succinct
Super
Exciting
Creative
Targeted

Facebook announced in July that the number of members topped 500 million
50% of Facebook’s active users log on to Facebook in any given day

Average user is connected to 80 community pages, groups and events

FACEBOOK OPTIONS
Facebook Profile
Facebook Group
Facebook Page
Facebook Places

GETTING STARTED
Create a page for the station
Once have 25 likes, claim your vanity URL
Create profile for talent
Customize FBML tab
Say thank you to likes
Keep conversations going, for free
Promote Facebook on your other webpages

GIVE ‘EM WHAT THEY WANT

PROMOTE YOUR PAGE
Add a widget to the website
Email signature
Encourage fans to post pictures
Suggest to Friends
Post on other walls

IDEAS YOU CAN DO (TODAY!)
iPad Giveaway
Stand by Your Band
Business Bright Spots
Insured Risk promotions

ADDITIONAL USES FOR FACEBOOK
Client testimonials
Redirect to on air programming
Concert announcements
Exhibition of video

TRACK ROI
Friend/Fan Growth
Fan Page Interaction & Activity
Conversation & Engagement
Traffic Driven to Site
User Behavior on Site

Twitter gets 30,000 new
users a day
65% of Fortune 100 Executives have active accounts on Twitter

38% of Twitter users are over 35 years old and make over $100K
Twitter now has 190 million users tweeting 65 million times a day

Twitter gets 30,000 new
users a day

IT’S A COCKTAIL PARTY
Find the right followers
Optimize bio and brand your page
What are people saying about your company & competitors?
What does your audience share and RT?
Look up hashtags your audience follows

HOW TO TWEET
@Replies: Respond to or mention another user
DM/Direct Message: Private message between users
RT/Retweet: Share someone’s message
# - Hash tag: Group conversations
URL Shortners: Shrink and track long hyperlinks with bit.ly

Executives from all Fortune 500 companies are LinkedIn members.
A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

MAKE THE MOST OF YOUR PROFILE
Keyword-rich
120 Characters
Share business activities with those that care
Reconnect with former employers/colleagues

MAKE THE MOST OF YOUR PROFILE
Ask for recommendations
Hyperlink to other places they can find you

More than 133,000,000 blogs have been indexed by Technorati since 2002

77% of internet users read blogs

BLOG=Better Luck On Google
Title Tags = 66 characters
Utilize effective plugins (Platinum SEO, Yet Another Related Posts Plugin, SEO Friendly Images, etc.)
Link building
Human voice
Utilize multimedia
Create quality content and promote it!

YOUTUBE
owns

YOUTUBE
Links
Keywords
Transcript
Comments
Watermark

BANNER ADS

TEXTING CAMPAIGNS

DATABASE & EBLAST RECRUITMENT

MUSIC DOWNLOADS

NEW MEDIA RESOUCES

NEW MEDIA TOOLS: ViralHeat

NEW MEDIA TOOLS: HootSuite

KEYS TO NEW MEDIA SUCCESS
Get involved in the current conversations
Show off your expertise, but don’t brag
Reach out to influencers
Use the right keywords
Talk about what is relevant
Track results
Don’t be scared. Just get started. NOW!

www.InsideRadio.com
www.KurtHanson.com
www.DenisFlorent.fr
Mashable.com
Junta24
READING LIST

and #11…
We just told you how to get started!!

Social Media:Broadcasting’s New Frontier
Allie Herzog
integratePR
@AllieHerzog
Doug Harris
The Creative Animal
www.slideshare.com/integratePR

Oregon/Washington Association of Broadcasters PM Presentation

by integratePR on Oct 22, 2010

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Oregon/Washington Association of Broadcasters PM Presentation — Presentation Transcript