Crisis Communications - How to Manage a Crisis with Proper PR and Social Media
by integratePR on Aug 31, 2011
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Integrate Public Relations is a social media and public relations boutique communications firm with offices in Houston and Austin that stays true to traditional PR roots but embraces the practically li...
Integrate Public Relations is a social media and public relations boutique communications firm with offices in Houston and Austin that stays true to traditional PR roots but embraces the practically limitless possibilities of today’s social media and digital worlds. We help our clients find their own voice and then make that voice heard -- most often with the swift click of a few strategic button
In times of crisis in today’s communication environment, there is no time or space within which to hide. Citizen journalism has taken over and anyone with a Smartphone or FlipCam is a correspondent sharing news with his or her audiences. Response must be swift, pertinent and conclusive.
This requires different skills and preparation – just as doing live TV is different from making a documentary. We will work with your C-suite, legal department, marketing team, etc. to create a crisis plan that makes sense for your company and train executives to react appropriately, online and offline.
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