Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010

CRADLE TO CRADLE ® DESIGN Prof. Dr. Michael Braungart Paris, France Le 31 mars, 2010 en coopération avec Integral Vision vous présente

QUEL AVENIR POUR LA FRANCE? DU BERCEAU AU BERCEAU?

CRADLE TO CRADLE ® : Refaire la façon dont on fait des choses

THE NETHERLANDS: A CRADLE TO CRADLE ® HOTSPOT The Dutch Vision: To be a Cradle to Cradle Country

A2 Tunnel Maastricht The International Center for Sustainable Excellence

Partners in the Netherlands

Denmark Samsø & Anholt, C2C-Islands EU-project around water, energy and materials Danish Industry Industry Cluster investigating C2C Center for Samfundansvar Developing CSR tools for small and medium companies that includes C2C Engineering companies COWI & Rambøll promoting C2C Louisiana Museum of modern art is doing an exhibition on C2C arckitecture CRADLE TO CRADLE ® IN DENMARK

CRADLE TO GRAVE DESIGN PARADIGM

ENVIRONMENTAL DISASTERS

CRADLE TO GRAVE DESIGN PARADIGM

OFF-GASSING OF CARPET

INDOOR AIR QUALITY FOR OUR CHILDREN

GUILT MANAGEMENT?

ARE WE TOO MANY?
Phasing out the human race by voluntarily ceasing to breed will allow Earth's biosphere to return to good health. Crowded conditions and resource shortages will improve as we become less dense.
Voluntary Human Extinction Movement

ARE WE TOO MANY? “ No goal is more crucial to healing the global environment than stabilizing human population.” Al Gore

ARE THEY TOO MANY?

THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS

Eco-Efficiency Rearranging the deck chairs on the Titanic

CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY

Eco-efficiency Eco-effectiveness

ECO-EFFECTIVENESS CRADLE TO CRADLE ® : THE GOAL IS QUALITY ECO-EFFICIENCY DEFINE, INCREASE, SUPPORT, OPTIMIZE

PROGRESS OF QUALITY FROM CRADLE TO CRADLE ® WITH TIME ECO-EFFECTIVENESS WHERE CLIENTS AND SUPPLIERS REGARD THEMSELVES AS PARTNERS , AIMING FOR THE HIGHEST QUALIT IES

OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED Positive Definition of materials: ABC-X CATEGORIZATION

CRADLE TO CRADLE ® : DOING THE RIGHT THINGS! DOING THE RIGHT THINGS DOING THINGS RIGHT

CRADLE TO CRADLE ® DESIGN PARADIGM
WASTE EQUALS FOOD
( NUTRIENTS ARE NUTRIENTS )
USE CURRENT SOLAR INCOME
CELEBRATE DIVERSITY

„ Beauté à l'état pur“ Censuré en version américaine

TRIPLE TOP LINE

9. Production / Implementation
8. Product design
7. Development of Positive Lists
6. ABC-X-categorization of ingredients with respect to criteria
5. Selection of criteria to be met by the product
4. Which metabolism: biological or technical?
3. Analysis of product utilization: consumption or service product?
2. How do we meet the customers needs
1. What is the purpose of the product
DEVELOPMENT OF A CRADLE TO CRADLE ® PRODUCT Target

Biological Metabolism Technical Metabolism

Biological Nutrient

Climatex ® Lifecycle™ and Climatex ® LifeguardFR™ : Biological Nutrient Climatex® Lifecycle™ and Climatex® LifeguardFR™ are patents and trademarks of Gessner AG, Switzerland DISTRIBUTION, UTILISATION RESIDUES MANUFACTURING CONDITIONING RESOURCES

Handelsblatt, 16. Juni 2005 KLM - COMPOSTABLE AIRPLANE SEAT PROTOTYPE

TRIGEMA BIODEGRADABLE T-SHIRT
NEW DIMENSION S OF
QUALITY FOR
APPAREL GOODS
- User’s Health
Safe for the
Environment
MANUFACTURE BIODEGRADE COMPOST COTTON RECOLLECTION

Technical Nutrient

PHILIPS www.philips.nl

DESSO: CRADLE TO CRADLE ® FLOOR COVER

MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT TAKEBACK PURCHASE AND USE REPOLYMERIZATION PRODUCTION TAKE-BACK DISASSEMBLY

AVEDA
Aveda™, The Art and Science of Pure Flower and Plant Essences™
Founded by Horst Rechelbacher in 1978
Goal: to provide beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
Manufacturer of professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products
Based in Minneapolis (Blaine), Minnesota, USA

AVEDA: CRADLE TO CRADLE DESIGN

METHOD: A CRADLE TO CRADLE COMPANY

DESSO: CRADLE TO CRADLE ® ROADMAP Stef Kranendijk, Desso CEO

van Gansewinkel Groep- NUTRIENT MANAGEMENT COMPANY „ For us Cradle to Cradle is not an invention but a discovery of what our work really is about! It is so inspirational for our company.“ Ruud Sondag- CEO van Gansewinkel Groep

BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE
Eco-effective architecture
Rematerialization
Technical and biological cycles
Integrated with nature‘s nutrient and energy cycles
Material chemistry
Positively defined material chemistry
e.g. Climatex and BASF carpet fiber

"The greenest house is the one that never gets built.“ — Whit Faulconer, GreenBlue ?

HOUSES LIKE TREES CITIES LIKE FORESTS

BUILDINGS LIKE TREES WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS FORD ROUGE CENTER ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH

A2 Tunnel Project Quelle: HeidelbergCement

A2 – TUNNEL PROJECT: CRADLE TO CRADLE ® BUILDING MATERIALS
Positive Effect from Concrete:
Fine-Dust capture through absorbsion of Concrete Surface
Transformation of air pollutants, such as by TioCem Technology
Fiber Reinforced Concrete from recycled carpet fibers (as an interim solution for carpet materials)
Concrete with additional functional properties, such as
Installing self-illuminating bacteria in concrete surfaces
Better use of energy by way light reflection on white instead of gray cement

GOAL: BUILDINGS LIKE TREES
Heidelberg Cement TioCem premium Concrete
Nitrate monoxide from the surrounding air is being transformed into Nitrate (NO3¯) which is then being washed down by rain and serves as nutrients to the soil

CEMENT AS CARBON STORAGE

FORD RIVER ROUGE LIVING ROOF DESIGN XEROFLOR: „RAISED FLORA“

ADVANTAGES OF GREEN ROOFTOP
Green rooftop
captures rainwater
reduces energy needs for cooling and heating
keeps buildings an average 5°C cooler than bare rooftop buildings
The plants transform carbon dioxide into oxygen

ECO-EFFECTIVE ARCHITECTURE
More Impact
More habitat
More clean water
More fresh air
More pleasure
More beauty
More biological diversity
More fun
Intelligent Workplace
Responds to outdoor and indoor conditions

Bionorica: Building like a tree Building: BIONORICA NEUMARKT

WINDMILLS ON TRANSMISSION TOWERS

The BEL-AIR Bio Filter

EXAMPLE OF A CRADLE TO CRADLE ® PLATFORM

AB 283, as introduced, Chesbro. Solid waste: extended producer responsibility program. Product stewardship bill (AB 283), FEBRUARY 12, 2009 : This bill would create the California Product Stewardship Act of 2010 and would require the board to administer the program. The bill would require the board to adopt regulations by July 1, 2011, in order to implement the program to provide environmentally sound product stewardship protocols that encourage producers to research alternatives during the product design and packaging phases to foster cradle-to-cradle producer responsibility and reduce the end-of-life environmental impacts of the product. CRADLE TO CRADLE SM in California

International Congress and Exhibition for Innovation and Intelligent Design Join Us for the next Nutec, November 10-12, 2010 FRANKFURT, GERMANY www.nutec.de // +49 69 75 –59 99 NUTEC - Gateway to Industrial Change

BENEFICIAL ECOLOGICAL FOOTPRINT

EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart [email_address]

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Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010

by Integral Vision on Apr 12, 2010

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