Your SlideShare is downloading. ×
0
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Recruitment and social media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Recruitment and social media

569

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
569
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Culture Brand Talent Social Media for Culture and Recruitment Rahul Sethi, Founder & CEO
  • 2. Discussion Topics • Social media landscape and users (4) • Why Use Social Media for Recruiting? (1) • Analysis of Top 5 Social Networks – Recruitment (9) • Our approach to social media strategy (3) •Contact (1) - Appx: - Team, Period, Deliverables, Cost
  • 3. The World of Social Media
  • 4. How Are People Using Social Media? • Connecting personally/ professionally • Sharing information • Conducting business • Posting videos/photos • Sourcing business leads • Using as a CRM tool • Publishing blogs • Writing reviews • Answering polls/surveys • Researching information
  • 5. Who Is Using Social Media? Source: Forrester Research, 2008 Use by Age Group 76% of 15-24 year olds 68% of 25-34 year olds 65% of 35-44 year olds 64% of 45-55 year olds 60% of 55 and over • Social media is a global phenomenon: • 73% of all Internet users have at least one social media account • 71% of social media users are in N.A.
  • 6. Which Networks Matter and Who’s Using Them? Source: Graph 1: Facebook statistics, July 2009; MySpace and LinkedIn: comScore data, July 2009; Twitter: Mashable and comScore data, July 2009. Graph 2: Nielsen Online, 2009 PercentageofWorldwideInternetUsers Age
  • 7. As a recruiter you can’t ignore social media EVEN IF YOU WANT TO!
  • 8. Why Use Social Media for Recruiting? • Develop new, passive talent streams as you prepare for recovery • Strengthen employment branding – Engage talent in open, personal dialogue – Improve employee advocacy and engagement – Create more meaningful relationships with talent – Proactively recruit talent who is passionate about your brand • Target your ideal candidate based on user generated information • Promote your company and industry – Drive traffic to your company brand page and/or career site * Color Red denotes areas of immediate interest
  • 9. Culture Brand Talent Social Recruiting Sites and Strategy
  • 10. Linked In • Business-oriented social networking site used mainly for professional networking • Network of 50 million professionals in 170 industries and 200 countries • 17.7M unique visitors in May 2010, over double UV traffic of May 2009 • Opportunities for companies: profile, groups and questions • 1 in 20 U.S. users is a recruiter, headhunter, or HR professional • Pre-defined reputation for recruitment
  • 11. Linked In: Recruitment Dimension Analysis Reach • 7.4 million unique visitors1 • 40 million US Profiles2 • Top 5% of 392 ranked social networking sites Targeting • Work-related/ Expe Keywords • Company • Job Title • Location • Education Recruitment-Appropriate Environment • Professional • Clean • Safe Primary Way of Engagement • Group and other types of notifications 1 comScore MediaMetrix Key Measures, April-June 2009 monthly average 2 LinkedIn site search conducted July 29, 2009 Good Good FairFair
  • 12. MySpace: Good for Music, Lags in Other Areas • Social networking site with user- submitted network of personal profiles, groups, photos and music • Averages 65 million U.S.users – 27% age 12-17; 46% age 18-34 –Users tend to be less affluent and have no college degree • 10% traffic referred from Facebook, more than Yahoo and Google • Not a fit for all clients, but existing Facebook branding can be used • Ideal for certain brands and individuals in entertainment and music • MySpace lags behind Facebook in site upgrades and social tools
  • 13. MySpace: Recruitment Dimension Analysis Reach • 69.8 million unique visitors1 • Top 5% of 392 ranked social networking sites Targeting • Profile Keywords • Location • Interests and Hobbies Recruitment-Appropriate Environment • Music, Entertainment • Dating • Videos Primary Way of Engagement • Keyword and auction-based CPC ad units • Status updates • Bulletins Good Poor Fair Poor 1 comScore MediaMetrix Key Measures, April-June 2009 monthly average 2 MySpace article: link to URL
  • 14. Twitter: Site Visitors and Activity • 19 million UV in May ‘09, 1.8 million UV in June ‘081 • 18 million UV in April ‘092, just 1.47% growth over May • 17 million registered users5 •Top three user countries: US, UK, and Canada • 10.34% of Twitter traffic referred from Facebook1 • 9.97% from Google • 5% from Yahoo • 2% from MySpace • 25th most visited U.S. site, June ‘093 • Infrequent users comprise nearly ¼ traffic3 • 90% activity from 10% users6 1 Compete.com, 2 Mashable.com, 3Quantcast.com, 4Nielsen Online, 5twitterscore.net, 6 Forrester
  • 15. Twitter: Recruitment Dimension Analysis Reach • 19 million unique visitors1 • 17 million registered users1 • Top 5% of 392 ranked social networking sites • 25th most visited U.S site Targeting • Little to no ability to target, no ad platform • Targeting is search based, limited to location, keywords in bios, and hashtags • Minimal reach, users are a niche group of early adopters, not mainstream Recruitment-Appropriate Environment • Character limits keep messages concise • Completely open platform unless tweets are protected • Link and resource sharing is most successful way to engage followers • Easy to promote openings and employers • ROI still not sound Best Way to Engage Users • Reply to tweets • Retweet users’ tweets • Use keyword and hashtag search to discover users to follow • Share new and relevant content to make other users want to follow you Good Poor Poor Fair 3Quantcast.com,
  • 16. Facebook Site Visitors and Activity • 2nd most trafficked website in the world! • 300 million users worldwide; 75 million users in the US • 50% of users return daily, spend an average of 1 hour active on site • Users targeted by information they provide in their profile • 17 million users are ages 18-24,16 million users are ages 25-34 • 21 million users (and growing) age 35+ • 1 million new users each day • Over 2 million career-related groups • Spherion and Aquent staffing each have over 2,000 fans who want employment content Source: Facebook statistics
  • 17. Reach • 300 million unique visitors1 • 70 million US Profiles2 • #1 ranked social networking site • 2nd most trafficked website in the world Targeting • Work-related/Experience Keywords and Industry categories • Age range and/or gender • Location • Education • Interests/ hobbies • Workplaces Recruitment-Appropriate Environment • Professional • Clean • Safe • Engaging and Interactive • Targeted Primary Way of Engagement • Targeted home page and ad space ads. Also offers self-serve options for targeted ads • Status and Fan updates • Featured Employer spots • Dialog with users on brand pages Facebook: Recruitment Dimension Analysis Good Good Good Good 1 comScore MediaMetrix Key Measures, April-June 2009 monthly average 2 Facebook internal data
  • 18. Now you can find anyone. anywhere Blogs ...... that is no longer the problem – engaging with them is! Social Media Has Changed The Landscape
  • 19. HOW TO CHOOSE YOUR FIRST/NEXT SOCIAL MEDIA EMPLOYEE ? 19
  • 20. The Hub Reaching the Masses Quick Tidbits, Links, & Promotions Our Approach: Building Connected Communities Groups, Networking, & Discussions Photo and video hosting, niche audience
  • 21. Social Media Brand Management Benefits • Help with lack of time or resources to build and maintain presence • Develop new, passive talent streams • Want to prepare for recovery • Need to target a specific type of candidate • Promote your company and industry • Strengthen your employment branding –Engage talent in an open dialogue with the company –Eliminate unwanted communications, protect brand –Improve employee advocacy and engagement –Create more meaningful relationships with talent –Proactively track candidate status
  • 22. Rahul Sethi twitter.com/integralfusion Integralfusion.in linkedin.com/in/rsethi facebook.com/integralfusion +91-11-40638680 (d) All images available under Creative Commons license. All but orange slice are property of G Lyonis.

×