XYZ Customers Profile
July 2012 - June 2013
'Stores purchased from in the last 4 weeks'
This profile is based on responses...
When viewing onscreen, please enable the bookmark function in Acrobat for easy navigation
INDUSTRIES COVERED BY ROY MORGAN...
ATTITUDES
Health and Fitness ................................................................................................
MEDIA
Media Usage Summary....................................................................................................
If you are unable to locate particular information please contact the Online Store as it is likely the data is available.
...
© 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside t...
TOTAL Sample Size 18117
Population (000's) 7151
wc 593
Under 25 v% 8%
ix 45
wc 1099
25-34 v% 15%
ix 92
wc 2128
35-49 v% 30...
45
92
112
128
113
40 60 80 100 120 140 160
Under 25
25-34
35-49
50-64
65 and Over
People in the target profile are 55% (10...
The world’s best research at your fingertips.
With increasingly fierce competition in tough economic times, he or she who ...
Gender
Men 43%
Women 57%
Age
Under 25 16%
25-34 18%
35-49 27%
50-64 22%
65+ 17%
States
NSW 34%
Vic 24%
Qld 21%
SA 8%
WA 10...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 5184 WC 1900
V% 43% V...
86
113
80 90 100 110 120
Men
Women
89
106
108
99
95
80 90 100 110 120
Under 25
25-34
35-49
50-64
65 and Over
These charts ...
Total Sample Size 12984
Population (000's) 12156
WC 4184
V% 34%
IX 102
WC 2903
V% 24%
IX 95
WC 2553
V% 21%
IX 104
WC 912
V...
102
95
104
102
96
102
114
80 90 100 110 120
N.S.W.
Victoria
Queensland
South Australia
Western Australia
Tasmania
Darwin -...
Total Sample Size 12984
Population (000's) 12156
WC 163
V% 1%
IX 97
WC 1683
V% 14%
IX 96
WC 1214
V% 10%
IX 105
WC 666
V% 5...
97
96
105
108
103
95
99
80 90 100 110 120
Primary School
Some Secondary/Tech.
Intermediate/Form 4/Year 10
5th form/Leaving...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 4336 WC 381
V% 36% V%...
96
106
100
101
106
98
83
128
97
100
60 70 80 90 100 110 120 130 140
Full Time
Part Time
Total Now Employed
Looking for Ful...
`
Total Sample Size 12984
Population (000's) 12156
WC 1029
V% 8%
IX 101
WC 1583
V% 13%
IX 104
WC 1632
V% 13%
IX 104
WC 110...
41,280
89,910
0
25,000
50,000
75,000
100,000
Average Respondent Income ($) Average Household Income ($)
101
104
104
100
96...
Total Sample Size 12984
Population (000's) 12156
WC 1839
V% 15%
IX 93
WC 2701
V% 22%
IX 108
WC 726
V% 6%
IX 93
WC 50
V% 0%...
93
108
93
94
99
100
80 90 100 110 120
Professional/Manager
White Collar Workers
Skilled Workers
Farm Owner
Semi/Unskilled/...
Total Sample Size 12984
Population (000's) 12156
WC 2284
V% 19%
IX 94
WC 2496
V% 21%
IX 103
WC 2508
V% 21%
IX 103
WC 2439
...
94
103
103
100
100
90 100 110
AB Quintile
C Quintile
D Quintile
E Quintile
FG Quintile
This chart shows the index of the t...
Total Sample Size 12984
Population (000's) 12156
WC 4412
V% 36%
IX 109
WC 4123
V% 34%
IX 102
WC 3622
V% 30%
IX 89
XYZ Cust...
109
102
89
80 90 100 110 120
Big spenders
Medium spenders
Light spenders
This chart shows the index of the target profile ...
Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156 ...
87
126
94
127
114
98
119
94
94
118
114
102
111
91
93
118
102
95
96
70 80 90 100 110 120 130
LIFE-CYCLE OF RESPONDENT
Singl...
Total Sample Size 12984
Population (000's) 12156
WC 1621
V% 13%
IX 93
WC 2728
V% 22%
IX 99
WC 3375
V% 28%
IX 107
WC 3133
V...
93
99
107
105
85
80 90 100 110 120
Pre-Boomers
Baby Boomers
Generation X
Generation Y
Generation Z
This chart shows the in...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 192 WC 721
V% 2% V% 6...
100
99
100
117
89
101
105
89
103
95
80 90 100 110 120
Basic Needs
Fairer Deal
Traditional Family Life
Conventional Family ...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 8237 WC 5898
V% 68% V...
104
104
103
103
102
102
102
101
99
99
96
90 100 110
I would like to be able to lose weight
I favour natural medicines and ...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 7478 WC 6066
V% 62% V...
104
102
102
101
101
101
100
100
99
95
90 100 110
Crime is a growing problem in my community
I don't trust the current Aust...
Total Sample Size 12984
Population (000's) 12156
WC 8539
V% 70%
IX 102
WC 9401
V% 77%
IX 101
WC 10855
V% 89%
IX 101
WC 697...
102
101
101
100
99
90 100 110
Environmentally friendly products are overpriced
If we don't act now we'll never control our...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 6299 WC 4964
V% 52% V...
104
103
103
103
102
101
101
100
100
100
98
98
97
90 100 110
When dealing with charities I respond more with my heart than ...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 1741 WC 8693
V% 14% V...
115
109
108
106
104
104
103
102
102
101
100
99
98
98
96
96
80 90 100 110 120
I was born to shop
I enjoy clothes shopping
I...
Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156 ...
112
112
112
111
111
110
110
109
109
109
109
108
108
108
108
107
107
107
106
106
103
100
80 90 100 110 120
My pet is a fuss...
Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156 ...
115
114
113
110
110
109
109
108
108
105
104
104
103
103
102
101
101
98
97
96
92
90
80 90 100 110 120
I often enter competi...
Total Sample Size 12984
Population (000's) 12156
WC 5616
V% 46%
IX 108
WC 7183
V% 59%
IX 105
WC 4476
V% 37%
IX 105
WC 7714...
108
105
105
102
102
101
99
89
80 90 100 110 120
I can't relax until I know the house is clean & tidy
I try to give my kids...
Total Sample Size 12984
Population (000's) 12156
WC 3985
V% 33%
IX 105
WC 8325
V% 68%
IX 102
WC 3871
V% 32%
IX 101
WC 8869...
105
102
101
101
101
100
98
97
90 100 110
I'm worried about interest rates at the moment
Recently I've cut down my spending...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 5849 WC 6218
V% 48% V...
104
103
103
103
103
102
101
101
100
100
100
99
98
93
92
80 90 100 110 120
I like to go away on weekends
I sometimes organi...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 6124 WC 4568
V% 50% V...
107
107
105
104
103
102
102
100
98
96
90 100 110
Ate a meal at a fast food place
Went to a fast food place for takeaway
We...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 960 WC 5004
V% 8% V% ...
122
110
107
105
105
102
101
100
99
96
96
96
95
93
70 80 90 100 110 120 130
Dressmaking
Played board games (eg. Monopoly)
H...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 3398 WC 613
V% 28% V%...
116
113
110
108
105
103
103
102
102
102
101
99
99
94
92
92
85
80 90 100 110 120
Bought a DVD (pre-recorded)
Bought a CD (p...
Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156 ...
Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156 ...
Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156 ...
109
104
104
102
102
101
100
100
99
99
99
98
97
95
101
80 90 100 110 120
Swimming/Diving
Horse Racing/Harness racing
Olympi...
Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156 ...
Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156 ...
Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156 ...
110
107
104
103
103
102
101
100
98
98
92
91
91
87
86
101
80 90 100 110 120
Dancing
Yoga
Horse Riding
Water Sports
Fishing
...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 1477 WC 9506
V% 12% V...
115
113
111
106
106
104
104
103
101
101
100
100
100
80 90 100 110 120
Used the Yellow Directory at least monthly
Read Unad...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 2174 WC 2610
V% 18% V...
98
103
101
99
110
102
99
92
80 90 100 110 120
NEWSPAPER READERSHIP
Heavy Newspapers excl NIMs (7+ in last week)
Medium New...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 4260 WC 2011
V% 35% V...
106
101
97
87
100
106
107
92
80 90 100 110 120
COMMERCIAL TV VIEWING
(ON A NORMAL WEEKDAY)
Heavy Commercial TV (3+ hrs per...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 4761 WC 3357
V% 39% V...
98
103
103
94
100
102
101
99
90 100 110
INTERNET USAGE
Heavy Internet (>15 hours a week)
Medium Internet (>7-15 hours a we...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 4045 WC 2489
V% 33% V...
108
108
101
89
125
117
99
85
70 80 90 100 110 120 130
ADDRESSED MAIL READERSHIP
Heavy Addressed Mail Readership (4+ items ...
Total Sample Size 12984
Population (000's) 12156
WC 1873
V% 15%
IX 110
WC 4024
V% 33%
IX 103
WC 4490
V% 37%
IX 100
WC 4207...
110
103
100
98
97
91
88
80 90 100 110 120
Regional Papers (M-Sun)
Metro. Papers (Sun)
Read a Local/Community Newspaper in ...
Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156 ...
122
118
118
118
114
113
111
109
106
104
103
101
100
100
97
96
96
93
92
91
70 80 90 100 110 120 130
Men's
Health & Family
W...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 8549 WC 7435
V% 70% V...
104
103
90 100 110
Daytime TV programs
Evening TV programs
104
104
103
103
98
98
90 100 110
Network 10 (incl. Affiliates) ...
Total Sample Size 12984 Total Sample Size 12984
Population (000's) 12156 Population (000's) 12156
WC 2488 WC 3288
V% 20% V...
111
108
106
106
105
105
104
103
102
102
101
101
101
87
80 90 100 110 120
Soaps
Chat
Home/ Lifestyle/ Travel
Reality TV
Dra...
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
Roy morgan sample_profile
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Roy morgan sample_profile

  1. 1. XYZ Customers Profile July 2012 - June 2013 'Stores purchased from in the last 4 weeks' This profile is based on responses to Please direct any queries to enquiries@roymorganonlinestore.com Roy Morgan Research - 401 Collins Street, Melbourne VIC 3000 Telephone: 1800 633 813 Australia © Roy Morgan Research
  2. 2. When viewing onscreen, please enable the bookmark function in Acrobat for easy navigation INDUSTRIES COVERED BY ROY MORGAN RESEARCH........................................................................................................ 5 INTRODUCTION ............................................................................................................................................................................ 6 HOW TO READ ................................................................................................................................................................................ 7 DEMOGRAPHICS Gender, Age and States Summary .....................................................................................................................................................................................10 Gender and Age ...................................................................................................................................................................................................................11 States ......................................................................................................................................................................................................................................13 Education ..............................................................................................................................................................................................................................15 Work Status...........................................................................................................................................................................................................................17 Respondent Income.............................................................................................................................................................................................................19 Occupation............................................................................................................................................................................................................................21 Socio-Economic Status .......................................................................................................................................................................................................23 Discretionary Expenditure..................................................................................................................................................................................................25 Life-Cycle Segments and Number of Children................................................................................................................................................................27 Generations...........................................................................................................................................................................................................................29 Roy Morgan Values Segments............................................................................................................................................................................................31 Index © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 2
  3. 3. ATTITUDES Health and Fitness ...............................................................................................................................................................................................................33 Government and Societal....................................................................................................................................................................................................35 Environmental......................................................................................................................................................................................................................37 Personal .................................................................................................................................................................................................................................39 Shopping and Product.........................................................................................................................................................................................................41 Food.......................................................................................................................................................................................................................................43 Advertising and Media.........................................................................................................................................................................................................45 Family and Home.................................................................................................................................................................................................................47 Finance...................................................................................................................................................................................................................................49 Holiday...................................................................................................................................................................................................................................51 ACTIVITIES Activities in the Last 3 Months - Eating Out/Fast Food ..............................................................................................................................................53 Activities in the Last 3 Months - Leisure..........................................................................................................................................................................55 Activities in the Last 3 Months - Entertainment.............................................................................................................................................................57 Sports Watched on TV........................................................................................................................................................................................................59 Sports and Activities Participated In.................................................................................................................................................................................63 Index © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 3
  4. 4. MEDIA Media Usage Summary........................................................................................................................................................................................................67 Newspaper and Magazine Readership ..............................................................................................................................................................................69 Weekday Commercial TV Viewing and Radio Listening...............................................................................................................................................71 Internet Usage and Cinema Attendance...........................................................................................................................................................................73 Addressed and Unaddressed Mail Readership.................................................................................................................................................................75 Type of Newspaper Read....................................................................................................................................................................................................77 Type of Magazine Read.......................................................................................................................................................................................................79 Time of Day and Channel of TV Show Watched...........................................................................................................................................................81 Type of TV Show Watched................................................................................................................................................................................................83 Additional Insights...............................................................................................................................................................................................................85 GLOSSARY........................................................................................................................................................................................87 HOW WE COLLECT AND PROCESS SINGLE SOURCE DATA...............................................................................................92 Index © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 4
  5. 5. If you are unable to locate particular information please contact the Online Store as it is likely the data is available. Call 1800 633 813 or email enquiries@roymorganonlinestore.com Roy Morgan Research produces a variety of reports which are available on our Online Store. These include Customer Profiles, Satisfaction Reports, Intention Reports, Currency Reports and Market Indicator and Overview Reports. The reports range from broad overviews consisting of basic tables and charts, to more detailed analysis of specific industries. The industries covered by Roy Morgan Research include: •Alcohol •Automotive •Banking and Finance •FMCG •Gambling •Health and Wellbeing •Media •Retail •Sport •Telecommunications •Tourism Industries Covered by Roy Morgan Research © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 5
  6. 6. © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com About Roy Morgan Research Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, Indonesia, United States and United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has almost 70 years experience in collecting objective, independent information on consumers. In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets. Roy Morgan Single Source Roy Morgan Single Source has been designed and engineered to represent the ideal single source model. It provides an integrated understanding of consumers; what they are like, what they consume, what they buy, what they think, what they want, what they watch, read and listen to. In Australia, Roy Morgan Single Source incorporates over 50,000 face-to-face interviews in both city and country areas, each year with people aged 14+. Weekly interviewing is conducted continuously allowing for trending of data. Around 20,000 self-completion surveys provide enriched detail of consumption habits and attitudes. Of these around 16,000 are categorised as Main Grocery Buyers. The overriding benefit of Roy Morgan Single Source is the strategic insights it affords by the linkage of so many aspects. Not only can an organisation’s (and its competitors') profitable customers be delineated by what they think, do and watch, but so can non-customers. Hence brand positioning, product differentiation, merchandising, efficient media planning, market expansion and line extension opportunities can be understood in the context of the current marketplace. This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is outlined below. • Demographics include: Gender, Age, States, Education, Work Status, Income, Occupation, Socio-Economic Status*, Discretionary Expenditure*, Life-cycles and Household Lifecycle*, Generations* and the Roy Morgan Values Segments** for the target profile. • Attitudes include: Health and Fitness, Government and Society, Environment, Personal, Shopping and Products, Food, Advertising and Media, Family and Home, Finance and Holidays. • Activities include: Eating Out/Fast Food, Leisure Activities, General Entertainment, TV Sport Watched, Sports and Activities Participated In. • This profile also includes the segmentation of the Roy Morgan Values Segments** • Media includes an Overview of Media usage, Usage of Newspapers, Magazines, Commercial TV, Radio, Internet, Cinema, Addressed Mail, Unaddressed Mail, Type of Newspapers Read, Type of Magazines Read, Time of Day Watched TV, Channel Watched, and Type of TV Show Watched. • There is also extra information included in the additional insights section, which includes topline information on: Holiday, Finance, Gambling, Telecommunications and Retail behaviours. About this Report **Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network. Please refer to glossary for detailed explanation of Roy Morgan Values Segments. *Please refer to glossary for detailed explanations of Segments. Introduction 6
  7. 7. TOTAL Sample Size 18117 Population (000's) 7151 wc 593 Under 25 v% 8% ix 45 wc 1099 25-34 v% 15% ix 92 wc 2128 35-49 v% 30% ix 112 wc 1995 50-64 v% 28% ix 128 wc 1335 65 and Over v% 19% ix 113 Company XYZ AGE LEGEND Sample size = number of people interviewed in the target profile group. Population (000's) = projected population of Australians 14+ in 000's in the target profile group. Vertical % = the percentage of the target group belonging to the demographic or other group. Index = comparison of target profile group to total population (If index = 95, a person from the target profile group is 5% (100-95) less likely than the total population to belong to that particular row group. If index = 108 a person would be 8% more likely to belong to the row group) 18,117 Company XYZ Customers were interviewed by Roy Morgan Single Source Survey. Company XYZ Customers population is estimated to be 7,151,000 across Australia. Company XYZ Customers comprise an estimated 2,128,000 35-49 year olds. 30% of Company XYZ Customers are 35-49 year olds. Company XYZ Customers are 12% more likely than the average Australian to be aged 35-49. How to Read - Tables © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 7
  8. 8. 45 92 112 128 113 40 60 80 100 120 140 160 Under 25 25-34 35-49 50-64 65 and Over People in the target profile are 55% (100-45) less likely than the general population to be in the under 25 year old age group. All charts are designed to represent a comparison of the target group with the Australian population aged 14+. This is presented using an Index. All characteristics on the right of the chart are displayed more by the target group than the population. Characteristics on the left of the chart are displayed less by the target group than the population. Index = comparison of target profile group to total population (If index = 95, a person from the target profile group is 5% (100-95) less likely than the total population to belong to that particular row group. If index = 108 a person would be 8% more likely to belong to the row group) NOTE: The size of the target profile group should be taken into consideration when interpreting the results. People in the target profile group are 13% more likely than the general population to be aged 65 and over. How to Read - Charts © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 8
  9. 9. The world’s best research at your fingertips. With increasingly fierce competition in tough economic times, he or she who understands how his or her customers are thinking, behaving and how their expectations are changing wins. Nothing is likely to boost your marketing ROI like an intimate appreciation of your customers’ needs: how they go about choosing your brand or a competitors’ - and how to reach them most cost-effectively. There may never have been a time when it was more important to base your business decisions on well-conceived, scrupulously conducted research from a reliable, trustworthy company with a proven track record. As Australia’s longest-established and largest independent research organisation, Roy Morgan Research conducts over 1,000 interviews every week and provides quantitative profiles and reports, many of which are based on hundreds of thousands of personal interviews. Next time you’re about to commission some research, it’s worth checking to see if we’ve already conducted the study with the results available now. Often, for less than the cost of one focus group you could have an in-depth profile of your customers or key competitors' customers - based on thousands of interviews – backed by the credibility of Australia’s leading independent research company. And it can be on your desk within the hour. If you can’t find the research you’re looking for, there’s still a good chance it’s available but hasn’t made it into our catalogue, so please email us or give us a call on the one-eight-hundred number.  enquiries@roymorganonlinestore.com  1800 633 813 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 9
  10. 10. Gender Men 43% Women 57% Age Under 25 16% 25-34 18% 35-49 27% 50-64 22% 65+ 17% States NSW 34% Vic 24% Qld 21% SA 8% WA 10% Tas 2% Darwin/ Alice Springs 1% These charts show the profile of the target profile group by Gender, Age and State. There are approximately 12,156,000 people in the target profile group, in Australia. XYZ Customers Profile Gender, Age and States Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 10
  11. 11. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 5184 WC 1900 V% 43% V% 16% IX 86 IX 89 WC 6971 WC 2239 V% 57% V% 18% IX 113 IX 106 WC 3300 V% 27% IX 108 WC 2685 V% 22% IX 99 WC 2032 V% 17% IX 95 35-49 Men Under 25 Women 25-34 XYZ Customers XYZ Customers GENDER AGE 50-64 65 and Over These tables show the Gender and Age of the target profile group. XYZ Customers Profile Gender and Age Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 11
  12. 12. 86 113 80 90 100 110 120 Men Women 89 106 108 99 95 80 90 100 110 120 Under 25 25-34 35-49 50-64 65 and Over These charts show the index of the target profile group compared to the average Australian in terms of Gender and Age. XYZ Customers Profile Gender and Age Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 12
  13. 13. Total Sample Size 12984 Population (000's) 12156 WC 4184 V% 34% IX 102 WC 2903 V% 24% IX 95 WC 2553 V% 21% IX 104 WC 912 V% 8% IX 102 WC 1239 V% 10% IX 96 WC 275 V% 2% IX 102 WC 89 V% 1% IX 114 Darwin - Alice Springs Tasmania Western Australia STATES N.S.W. Victoria Queensland South Australia XYZ Customers Please note: Some Target Profile Groups are State specific so please take this into consideration when interpreting these results. Please interpret with caution as Darwin - Alice Springs is below 1% of the total population. This table shows the States of the target profile group. XYZ Customers Profile States Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 13
  14. 14. 102 95 104 102 96 102 114 80 90 100 110 120 N.S.W. Victoria Queensland South Australia Western Australia Tasmania Darwin - Alice Springs This chart shows the index of the target profile group compared to the average Australian in terms of the State they live in. XYZ Customers Profile States Please note: Some Target Profile Groups are State specific so please take this into consideration when interpreting these results. Please interpret with caution as Darwin - Alice Springs is below 1% of the total population. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 14
  15. 15. Total Sample Size 12984 Population (000's) 12156 WC 163 V% 1% IX 97 WC 1683 V% 14% IX 96 WC 1214 V% 10% IX 105 WC 666 V% 5% IX 108 WC 2418 V% 20% IX 103 WC 1197 V% 10% IX 95 WC 4815 V% 40% IX 99 Have Diploma or Degree Some/ Now at University Finished Tech./Matric/HSC/Year 12 EDUCATION Primary School Some Secondary/Tech. Intermediate/Form 4/Year 10 5th form/Leaving/Year 11 XYZ Customers This table shows the Education Level of the target profile group. XYZ Customers Profile Education Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 15
  16. 16. 97 96 105 108 103 95 99 80 90 100 110 120 Primary School Some Secondary/Tech. Intermediate/Form 4/Year 10 5th form/Leaving/Year 11 Finished Tech./Matric/HSC/Year 12 Some/ Now at University Have Diploma or Degree This chart shows the index of the target profile group compared to the average Australian in terms of their Education Level. XYZ Customers Profile Education Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 16
  17. 17. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 4336 WC 381 V% 36% V% 3% IX 96 IX 101 WC 2647 WC 491 V% 22% V% 4% IX 106 IX 106 WC 6983 WC 2372 V% 57% V% 20% IX 100 IX 98 WC 738 V% 6% IX 83 WC 892 V% 7% IX 128 WC 299 V% 2% IX 97 WC 5173 V% 43% IX 100 XYZ Customers Don't Work Total Not Employed Students - not in employment Home Duties Part Time Looking for Part Time Work Total Now Employed XYZ Customers Retired WORK STATUS OF RESPONDENT WORK STATUS OF RESPONDENT Full Time Looking for Full Time work This table shows the Work Status of the target profile group. XYZ Customers Profile Work Status Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 17
  18. 18. 96 106 100 101 106 98 83 128 97 100 60 70 80 90 100 110 120 130 140 Full Time Part Time Total Now Employed Looking for Full Time work Looking for Part Time Work Retired Students - not in employment Home Duties Don't Work Total Not Employed This chart shows the index of the target profile group compared to the average Australian in terms of their Work Status. XYZ Customers Profile Work Status Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 18
  19. 19. ` Total Sample Size 12984 Population (000's) 12156 WC 1029 V% 8% IX 101 WC 1583 V% 13% IX 104 WC 1632 V% 13% IX 104 WC 1105 V% 9% IX 100 WC 723 V% 6% IX 96 WC 912 V% 8% IX 87 WC 5173 V% 43% IX 100 Average Respondent Income ($) mn 41,280 Average Household Income ($) mn 89,910 Not Employed $60000 to $79999 $80000 to $99999 XYZ Customers $100000 or More $20000 to $39999 $40000 to $59999 RESPONDENT INCOME (All Workers) $0 to $19999 This table shows the Respondent Income, Average Respondent Income and Average Household Income of the target profile group. XYZ Customers Profile Respondent Income Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 19
  20. 20. 41,280 89,910 0 25,000 50,000 75,000 100,000 Average Respondent Income ($) Average Household Income ($) 101 104 104 100 96 87 100 80 90 100 110 120 $0 to $19999 $20000 to $39999 $40000 to $59999 $60000 to $79999 $80000 to $99999 $100000 or More Not Employed The first chart shows the average incomes of the target profile group and the second chart shows the index of the target profile group compared to the average Australian in terms of Respondent Income. XYZ Customers Profile Respondent Income Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 20
  21. 21. Total Sample Size 12984 Population (000's) 12156 WC 1839 V% 15% IX 93 WC 2701 V% 22% IX 108 WC 726 V% 6% IX 93 WC 50 V% 0% IX 94 WC 1667 V% 14% IX 99 WC 5173 V% 43% IX 100 XYZ Customers Professional/Manager White Collar Workers Farm Owner Semi/Unskilled/Other OCCUPATION OF RESPONDENT Skilled Workers Not Employed Please interpret with caution as Farm Owner is below 1% of the total population. This table shows the Occupation of the target profile group. XYZ Customers Profile Occupation Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 21
  22. 22. 93 108 93 94 99 100 80 90 100 110 120 Professional/Manager White Collar Workers Skilled Workers Farm Owner Semi/Unskilled/Other Not Employed This chart shows the index of the target profile group compared to the average Australian in terms of Occupation. XYZ Customers Profile Occupation Please interpret with caution as Farm Owner is below 1% of the total population. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 22
  23. 23. Total Sample Size 12984 Population (000's) 12156 WC 2284 V% 19% IX 94 WC 2496 V% 21% IX 103 WC 2508 V% 21% IX 103 WC 2439 V% 20% IX 100 WC 2429 V% 20% IX 100 C Quintile D Quintile E Quintile SOCIO-ECONOMIC STATUS* FG Quintile AB Quintile XYZ Customers This table shows the Socio-Economic Status* of the target profile group. XYZ Customers Profile Socio-Economic Status* *Please refer to glossary for detailed explanation of Socio-Economic Status. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 23
  24. 24. 94 103 103 100 100 90 100 110 AB Quintile C Quintile D Quintile E Quintile FG Quintile This chart shows the index of the target profile group compared to the average Australian in terms of Socio-Economic Status*. XYZ Customers Profile Socio-Economic Status* *Please refer to glossary for detailed explanation of Socio-Economic Status. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 24
  25. 25. Total Sample Size 12984 Population (000's) 12156 WC 4412 V% 36% IX 109 WC 4123 V% 34% IX 102 WC 3622 V% 30% IX 89 XYZ Customers DISCRETIONARY EXPENDITURE* Big spenders Medium spenders Light spenders This table shows the Discretionary Expenditure* of the target profile group. XYZ Customers Profile Discretionary Expenditure* *Please refer to glossary for detailed explanation of Discretionary Expenditure Segments. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 25
  26. 26. 109 102 89 80 90 100 110 120 Big spenders Medium spenders Light spenders This chart shows the index of the target profile group compared to the average Australian in terms of Discretionary Expenditure*. XYZ Customers Profile Discretionary Expenditure* *Please refer to glossary for detailed explanation of Discretionary Expenditure Segments. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 26
  27. 27. Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 Population (000's) 12156 WC 2192 WC 7537 WC 995 V% 18% V% 62% V% 8% IX 87 IX 94 IX 91 WC 256 WC 2168 WC 827 V% 2% V% 18% V% 7% IX 126 IX 118 IX 93 WC 674 WC 2222 WC 2877 V% 6% V% 18% V% 24% IX 94 IX 114 IX 118 WC 1017 WC 1922 WC 1653 V% 8% V% 16% V% 14% IX 127 IX 102 IX 102 WC 2132 WC 4619 WC 3596 V% 18% V% 38% V% 30% IX 114 IX 111 IX 95 WC 3820 WC 2209 V% 31% V% 18% IX 98 IX 96 WC 327 V% 3% IX 119 WC 1737 V% 14% IX 94 XYZ Customers LIFE-CYCLE OF RESPONDENT CHILDREN IN HOUSEHOLD HOUSEHOLD LIFE-CYCLE* XYZ Customers XYZ Customers Single 14-34 no Children No Children Young Singles Single 14-34 Children Have child aged 0-5 Single 35+ Children Single 35+ no Children Married 14-34 no Children Have child aged 6-11 Young Parents Young Couples Mid-Life Families Mid-Life Households Married 35+ no Children Older Households Total with Children Married 14-34 Children Have child aged 12-15 Married 35+ Children These tables show the Life-Cycle Segments and Number of Children of the target profile group. XYZ Customers Profile Life-Cycle Segments and Number of Children *Please refer to glossary for detailed explanation of Household Life-Cycle Segments. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 27
  28. 28. 87 126 94 127 114 98 119 94 94 118 114 102 111 91 93 118 102 95 96 70 80 90 100 110 120 130 LIFE-CYCLE OF RESPONDENT Single 14-34 no Children Single 14-34 Children Married 14-34 no Children Married 14-34 Children Married 35+ Children Married 35+ no Children Single 35+ Children Single 35+ no Children CHILDREN IN HOUSEHOLD No Children Have child aged 0-5 Have child aged 6-11 Have child aged 12-15 Total with Children HOUSEHOLD LIFE-CYCLE* Young Singles Young Couples Young Parents Mid-Life Families Mid-Life Households Older Households This chart shows the index of the target profile group compared to the average Australian in terms of Life-Cycle Segments and Number of Children. XYZ Customers Profile Life-Cycle Segments and Number of Children *Please refer to glossary for detailed explanation of Household Life-Cycle Segments. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 28
  29. 29. Total Sample Size 12984 Population (000's) 12156 WC 1621 V% 13% IX 93 WC 2728 V% 22% IX 99 WC 3375 V% 28% IX 107 WC 3133 V% 26% IX 105 WC 1299 V% 11% IX 85 XYZ Customers Pre-Boomers Baby Boomers Generation Y Generation Z GENERATIONS* Generation X This table shows the Generations* of the target profile group. XYZ Customers Profile Generations* *Please refer to glossary for detailed explanation of Generations. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 29
  30. 30. 93 99 107 105 85 80 90 100 110 120 Pre-Boomers Baby Boomers Generation X Generation Y Generation Z This chart shows the index of the target profile group compared to the average Australian in terms of Generations*. XYZ Customers Profile Generations* *Please refer to glossary for detailed explanation of Generations. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 30
  31. 31. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 192 WC 721 V% 2% V% 6% IX 100 IX 101 WC 376 WC 557 V% 3% V% 5% IX 99 IX 105 WC 2426 WC 971 V% 20% V% 8% IX 100 IX 89 WC 1664 WC 2250 V% 14% V% 19% IX 117 IX 103 WC 1092 WC 1907 V% 9% V% 16% IX 89 IX 95 Traditional Family Life Young Optimism Visible Achievement Socially Aware Conventional Family Life Look At Me Fairer Deal Real Conservatism Basic Needs Something Better XYZ Customers XYZ Customers ROY MORGAN VALUES SEGMENTS* ROY MORGAN VALUES SEGMENTS* This table shows the Roy Morgan Values Segments* of the target profile group. XYZ Customers Profile Roy Morgan Values Segments* *Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network. Please refer to glossary for detailed explanation of Roy Morgan Values Segments. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 31
  32. 32. 100 99 100 117 89 101 105 89 103 95 80 90 100 110 120 Basic Needs Fairer Deal Traditional Family Life Conventional Family Life Look At Me Something Better Real Conservatism Young Optimism Visible Achievement Socially Aware This chart shows the index of the target profile group compared to the average Australian in terms of Roy Morgan Values Segments*. XYZ Customers Profile Roy Morgan Values Segments* *Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network. Please refer to glossary for detailed explanation of Roy Morgan Values Segments. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 32
  33. 33. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 8237 WC 5898 V% 68% V% 49% IX 104 IX 102 WC 5219 WC 4403 V% 43% V% 36% IX 104 IX 101 WC 6452 WC 9795 V% 53% V% 81% IX 103 IX 99 WC 9086 WC 8583 V% 75% V% 71% IX 103 IX 99 WC 4477 WC 3193 V% 37% V% 26% IX 102 IX 96 WC 3035 V% 25% IX 102 I always think of the number of calories in the food I'm eating I'm eating less red meat these days I'm feeling well and in good health I'm concerned about my cholesterol level I love to do as many sports as possible I try to get enough calcium in my diet Health food is not necessary if you eat properly I favour natural medicines and health products A low fat diet is a way of life for me XYZ Customers XYZ Customers HEALTH AND FITNESS ATTITUDES - AGREE HEALTH AND FITNESS ATTITUDES - AGREE I would like to be able to lose weight I try to buy additive free food This table shows the target profile group's attitudes to a range of Health and Fitness Statements. XYZ Customers Profile Health and Fitness Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 33
  34. 34. 104 104 103 103 102 102 102 101 99 99 96 90 100 110 I would like to be able to lose weight I favour natural medicines and health products I'm eating less red meat these days I try to get enough calcium in my diet I'm concerned about my cholesterol level I always think of the number of calories in the food I'm eating I try to buy additive free food A low fat diet is a way of life for me I'm feeling well and in good health Health food is not necessary if you eat properly I love to do as many sports as possible This chart shows the index of the target profile group's attitudes compared to the average Australian. XYZ Customers Profile Health and Fitness Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 34
  35. 35. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 7478 WC 6066 V% 62% V% 50% IX 104 IX 101 WC 7002 WC 7004 V% 58% V% 58% IX 102 IX 100 WC 8569 WC 9349 V% 70% V% 77% IX 102 IX 100 WC 7064 WC 3894 V% 58% V% 32% IX 101 IX 99 WC 6654 WC 3648 V% 55% V% 30% IX 101 IX 95 Aboriginal culture is an essential component of Australian society If I had an accident, the local hospital would provide me with adequate treatment Corruption is one of the major problems facing this country Terrorists deserve the same rights as other criminals Globalisation brings more problems than it solves The Government is doing a good job running the country I don't trust the current Australian Government I think it is the Government's duty to support those who can't find work XYZ Customers XYZ Customers GOVERNMENT AND SOCIETAL ATTITUDES - AGREE GOVERNMENT AND SOCIETAL ATTITUDES - AGREE Crime is a growing problem in my community Most secondary schools today place too little emphasis on academic achievements This table shows the target profile group's attitudes to a range of Government and Societal Statements. XYZ Customers Profile Government and Societal Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 35
  36. 36. 104 102 102 101 101 101 100 100 99 95 90 100 110 Crime is a growing problem in my community I don't trust the current Australian Government Aboriginal culture is an essential component of Australian society Globalisation brings more problems than it solves Corruption is one of the major problems facing this country Most secondary schools today place too little emphasis on academic achievements I think it is the Government's duty to support those who can't find work If I had an accident, the local hospital would provide me with adequate treatment The Government is doing a good job running the country Terrorists deserve the same rights as other criminals This chart shows the index of the target profile group's attitudes compared to the average Australian. XYZ Customers Profile Government and Societal Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 36
  37. 37. Total Sample Size 12984 Population (000's) 12156 WC 8539 V% 70% IX 102 WC 9401 V% 77% IX 101 WC 10855 V% 89% IX 101 WC 6970 V% 57% IX 100 WC 4016 V% 33% IX 99 XYZ Customers Environmentally friendly products are overpriced If we don't act now we'll never control our environmental problems At heart I'm an environmentalist Threats to the environment are exaggerated ENVIRONMENTAL ATTITUDES - AGREE I try to recycle everything I can This table shows the target profile group's attitudes to a range of Environmental Statements. XYZ Customers Profile Environmental Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 37
  38. 38. 102 101 101 100 99 90 100 110 Environmentally friendly products are overpriced If we don't act now we'll never control our environmental problems I try to recycle everything I can At heart I'm an environmentalist Threats to the environment are exaggerated This chart shows the index of the target profile group's attitudes compared to the average Australian. XYZ Customers Profile Environmental Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 38
  39. 39. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 6299 WC 4964 V% 52% V% 41% IX 104 IX 100 WC 7777 WC 10312 V% 64% V% 85% IX 103 IX 100 WC 5727 WC 9186 V% 47% V% 76% IX 103 IX 100 WC 7364 WC 3062 V% 61% V% 25% IX 103 IX 98 WC 10259 WC 8240 V% 84% V% 68% IX 102 IX 98 WC 7057 WC 5877 V% 58% V% 48% IX 101 IX 97 WC 2884 V% 24% IX 101 I believe a percentage of everyone's income should go to charities I tend to make decisions based on logic rather than emotions Homosexual couples should be allowed to adopt children I believe homosexuality is immoral I worry about getting skin cancer Helping others is an important part of who I am I prefer to support longer term development aid projects rather than crisis/emergency appeals There's too much change going on these days XYZ Customers PERSONAL ATTITUDES - AGREE PERSONAL ATTITUDES - AGREE Obedience and respect for authority are the most important virtues children should learn I think the gap between rich and poor is growing When dealing with charities I respond more with my heart than my head When I'm at home, I like to shut myself off from the rest of the world XYZ Customers I'm optimistic about the future This table shows the target profile group's attitudes to a range of Personal Statements. XYZ Customers Profile Personal Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 39
  40. 40. 104 103 103 103 102 101 101 100 100 100 98 98 97 90 100 110 When dealing with charities I respond more with my heart than my head Obedience and respect for authority are the most important virtues children should learn There's too much change going on these days I worry about getting skin cancer Helping others is an important part of who I am Homosexual couples should be allowed to adopt children I believe homosexuality is immoral When I'm at home, I like to shut myself off from the rest of the world I think the gap between rich and poor is growing I'm optimistic about the future I believe a percentage of everyone's income should go to charities I tend to make decisions based on logic rather than emotions I prefer to support longer term development aid projects rather than crisis/emergency appeals This chart shows the index of the target profile group's attitudes compared to the average Australian. XYZ Customers Profile Personal Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 40
  41. 41. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 1741 WC 8693 V% 14% V% 72% IX 115 IX 102 WC 5319 WC 6608 V% 44% V% 54% IX 109 IX 101 WC 5921 WC 8580 V% 49% V% 71% IX 108 IX 100 WC 4769 WC 1862 V% 39% V% 15% IX 106 IX 99 WC 6075 WC 2977 V% 50% V% 24% IX 104 IX 98 WC 6892 WC 9108 V% 57% V% 75% IX 104 IX 98 WC 7948 WC 2541 V% 65% V% 21% IX 103 IX 96 WC 8358 WC 5567 V% 69% V% 46% IX 102 IX 96 I am always ready to try new and different products I will buy a product because of the label Expensive restaurants are not worth the money I trust well known brands better than the stores' own I enjoy grocery shopping I have favourite brands for most things I buy and I tend to stick to them I buy more store's own products than well known brands I choose a car mainly on its looks I like to try the free samples they offer in supermarkets I believe quality is more important than price I'll go out of my way in search of a bargain You can tell a type of person by the type of car they drive I enjoy clothes shopping I don't buy luxuries anymore I was born to shop I try to buy Australian made products as often as possible XYZ Customers XYZ Customers SHOPPING AND PRODUCT ATTITUDES - AGREE SHOPPING AND PRODUCT ATTITUDES - AGREE This table shows the target profile group's attitudes to a range of Shopping and Product Statements. XYZ Customers Profile Shopping and Product Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 41
  42. 42. 115 109 108 106 104 104 103 102 102 101 100 99 98 98 96 96 80 90 100 110 120 I was born to shop I enjoy clothes shopping I enjoy grocery shopping I buy more store's own products than well known brands I'll go out of my way in search of a bargain I like to try the free samples they offer in supermarkets I am always ready to try new and different products Expensive restaurants are not worth the money I try to buy Australian made products as often as possible I don't buy luxuries anymore I have favourite brands for most things I buy and I tend to stick to them I choose a car mainly on its looks You can tell a type of person by the type of car they drive I believe quality is more important than price I will buy a product because of the label I trust well known brands better than the stores' own This chart shows the index of the target profile group's attitudes compared to the average Australian. XYZ Customers Profile Shopping and Product Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 42
  43. 43. Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 Population (000's) 12156 WC 2532 WC 2997 WC 2553 V% 21% V% 25% V% 21% IX 112 IX 109 IX 107 WC 2202 WC 8167 WC 7523 V% 18% V% 67% V% 62% IX 112 IX 109 IX 107 WC 5472 WC 6874 WC 4300 V% 45% V% 57% V% 35% IX 112 IX 109 IX 107 WC 5403 WC 1637 WC 8604 V% 44% V% 13% V% 71% IX 111 IX 108 IX 106 WC 7432 WC 6339 WC 3174 V% 61% V% 52% V% 26% IX 111 IX 108 IX 106 WC 2646 WC 8240 WC 1272 V% 22% V% 68% V% 10% IX 110 IX 108 IX 103 WC 6978 WC 9191 WC 2819 V% 57% V% 76% V% 23% IX 110 IX 108 IX 100 WC 6511 V% 54% IX 109 I buy the same food every week I like to eat healthily but don't want to compromise on taste FOOD ATTITUDES - AGREE I avoid dairy foods whenever possible Taste is more important than ingredients I enjoy food from all over the world I like to drink wine with my meals The food I eat is all, or almost all, vegetarian I restrict how much I eat of fattening foods I try to buy organic food whenever I can I don't have time to spend cookingI seldom have time for breakfast XYZ Customers I buy much more fresh or chilled foods than I used to XYZ Customers XYZ Customers I prefer to eat healthy snacks I won't buy genetically modified food if I can help it I often buy frozen or chilled ready prepared meals I'm constantly watching my weight I like to have traditional meals at home FOOD ATTITUDES - AGREE My pet is a fussy eater I often buy take away food to eat at home If I see a new type of food I will try it People often compliment me on my cooking I tend to snack throughout the day FOOD ATTITUDES - AGREE This table shows the target profile group's attitudes to a range of Food Statements. XYZ Customers Profile Food Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 43
  44. 44. 112 112 112 111 111 110 110 109 109 109 109 108 108 108 108 107 107 107 106 106 103 100 80 90 100 110 120 My pet is a fussy eater I often buy frozen or chilled ready prepared meals I'm constantly watching my weight I tend to snack throughout the day I buy much more fresh or chilled foods than I used to I often buy take away food to eat at home If I see a new type of food I will try it People often compliment me on my cooking I seldom have time for breakfast I prefer to eat healthy snacks I won't buy genetically modified food if I can help it I avoid dairy foods whenever possible Taste is more important than ingredients I like to have traditional meals at home I like to eat healthily but don't want to compromise on taste I don't have time to spend cooking I restrict how much I eat of fattening foods I buy the same food every week I enjoy food from all over the world I try to buy organic food whenever I can The food I eat is all, or almost all, vegetarian I like to drink wine with my meals This chart shows the index of the target profile group's attitudes compared to the average Australian. XYZ Customers Profile Food Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 44
  45. 45. Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 Population (000's) 12156 WC 2128 WC 1483 WC 7342 V% 18% V% 12% V% 60% IX 115 IX 108 IX 101 WC 2301 WC 2972 WC 9419 V% 19% V% 24% V% 77% IX 114 IX 105 IX 101 WC 4785 WC 5695 WC 8224 V% 39% V% 47% V% 68% IX 113 IX 104 IX 98 WC 5733 WC 6982 WC 7650 V% 47% V% 57% V% 63% IX 110 IX 104 IX 97 WC 3074 WC 2181 WC 5461 V% 25% V% 18% V% 45% IX 110 IX 103 IX 96 WC 4041 WC 7510 WC 1901 V% 33% V% 62% V% 16% IX 109 IX 103 IX 92 WC 3320 WC 9663 WC 2476 V% 27% V% 79% V% 20% IX 109 IX 102 IX 90 WC 2959 V% 24% IX 108 ADVERTISING AND MEDIA ATTITUDES - AGREE I often redeem coupons to get discounts or special offers I often enter competitions which are on packets or labels on products I can't help noticing advertising on buses I listen to the radio in the car I always watch the news on TV to keep me up-to-date Nearly all TV advertising annoys me ADVERTISING AND MEDIA ATTITUDES - AGREE I usually notice the advertisements on shopping trolleys when I go grocery shopping Some TV advertising is devious I can't miss seeing those big billboard signs I don't read the ads in newspapers and magazines ADVERTISING AND MEDIA ATTITUDES - AGREE I enjoy buying magazines TV advertising often gives me something to talk about I find TV advertising interesting My letterbox says 'no junk mail' (or similar) I always read the business section of the newspaper Quite often I find TV advertising more entertaining than the programs I often enter competitions run by newspapers, magazines or radio stations I use coupons I find in magazines or on packets Advertising posters in shopping centres and malls don't interest me XYZ Customers XYZ CustomersXYZ Customers I often take advantage of the special offers on the back of my supermarket shopping docket I often notice the advertisements on the tops and backs of taxis I record TV programs if I can't watch them This table shows the target profile group's attitudes to a range of Advertising and Media Statements. XYZ Customers Profile Advertising and Media Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 45
  46. 46. 115 114 113 110 110 109 109 108 108 105 104 104 103 103 102 101 101 98 97 96 92 90 80 90 100 110 120 I often enter competitions which are on packets or labels on products I often enter competitions run by newspapers, magazines or radio stations I use coupons I find in magazines or on packets I often redeem coupons to get discounts or special offers I often take advantage of the special offers on the back of my supermarket shopping… I enjoy buying magazines TV advertising often gives me something to talk about I find TV advertising interesting I usually notice the advertisements on shopping trolleys when I go grocery shopping I often notice the advertisements on the tops and backs of taxis I record TV programs if I can't watch them I can't miss seeing those big billboard signs Quite often I find TV advertising more entertaining than the programs I can't help noticing advertising on buses I listen to the radio in the car I always watch the news on TV to keep me up-to-date Some TV advertising is devious Advertising posters in shopping centres and malls don't interest me Nearly all TV advertising annoys me I don't read the ads in newspapers and magazines I always read the business section of the newspaper My letterbox says 'no junk mail' (or similar) This chart shows the index of the target profile group's attitudes compared to the average Australian. XYZ Customers Profile Advertising and Media Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 46
  47. 47. Total Sample Size 12984 Population (000's) 12156 WC 5616 V% 46% IX 108 WC 7183 V% 59% IX 105 WC 4476 V% 37% IX 105 WC 7714 V% 63% IX 102 WC 11281 V% 93% IX 102 WC 5644 V% 46% IX 101 WC 2097 V% 17% IX 99 WC 1952 V% 16% IX 89 I like to entertain spontaneously I am very proud of my family I love to cook I'm more interested in my job than my house If I could afford to eat out every night I would XYZ Customers FAMILY AND HOME ATTITUDES - AGREE I can't relax until I know the house is clean & tidy I try to give my kids as few sweets as possible I keep up-to-date with new ideas to improve my home This table shows the target profile group's attitudes to a range of Family and Home Statements. XYZ Customers Profile Family and Home Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 47
  48. 48. 108 105 105 102 102 101 99 89 80 90 100 110 120 I can't relax until I know the house is clean & tidy I try to give my kids as few sweets as possible I keep up-to-date with new ideas to improve my home I love to cook I am very proud of my family I like to entertain spontaneously If I could afford to eat out every night I would I'm more interested in my job than my house This chart shows the index of the target profile group's attitudes compared to the average Australian. XYZ Customers Profile Family and Home Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 48
  49. 49. Total Sample Size 12984 Population (000's) 12156 WC 3985 V% 33% IX 105 WC 8325 V% 68% IX 102 WC 3871 V% 32% IX 101 WC 8869 V% 73% IX 101 WC 10154 V% 84% IX 101 WC 6077 V% 50% IX 100 WC 7082 V% 58% IX 98 WC 4160 V% 34% IX 97 The Australian economy appears to be improving I feel financially stable at the moment FINANCE ATTITUDES - AGREE I prefer to invest in something with a safe return XYZ Customers Credit enables me to buy the things that I want I like to be well insured I'm worried about interest rates at the moment It would be ideal if I could conduct all my banking without ever having to go to a branch Recently I've cut down my spending This table shows the target profile group's attitudes to a range of Finance Statements. XYZ Customers Profile Finance Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 49
  50. 50. 105 102 101 101 101 100 98 97 90 100 110 I'm worried about interest rates at the moment Recently I've cut down my spending Credit enables me to buy the things that I want I like to be well insured I prefer to invest in something with a safe return It would be ideal if I could conduct all my banking without ever having to go to a branch I feel financially stable at the moment The Australian economy appears to be improving This chart shows the index of the target profile group's attitudes compared to the average Australian. XYZ Customers Profile Finance Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 50
  51. 51. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 5849 WC 6218 V% 48% V% 51% IX 104 IX 100 WC 3246 WC 2502 V% 27% V% 21% IX 103 IX 100 WC 5194 WC 2233 V% 43% V% 18% IX 103 IX 100 WC 7950 WC 8416 V% 65% V% 69% IX 103 IX 99 WC 9446 WC 2189 V% 78% V% 18% IX 103 IX 98 WC 3938 WC 2709 V% 32% V% 22% IX 102 IX 93 WC 8944 WC 1168 V% 74% V% 10% IX 101 IX 92 WC 9004 V% 74% IX 101 I prefer to holiday where I can see nature or be in a natural setting It only feels like a holiday if I leave Australia I'd like to holiday where I can experience the local culture On holidays I like to do as little as possible I avoid staying at accommodation that does not have genuine environmental policies I usually book and arrange all my holiday travel details myself I like to take my holidays away from crowds I enjoy holidays where everything is organised for you I usually leave holiday arrangements to someone else I like to take holidays within Australia I prefer the bright lights and big cities when I travel I sometimes organise holidays on behalf of my family and friends For my next holiday, I'd really like a total ecotourism experience I like to go away on weekends I'm always very active on holidays XYZ CustomersXYZ Customers HOLIDAY ATTITUDES - AGREE HOLIDAY ATTITUDES - AGREE This table shows the target profile group's attitudes to a range of Holiday Statements. XYZ Customers Profile Holiday Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 51
  52. 52. 104 103 103 103 103 102 101 101 100 100 100 99 98 93 92 80 90 100 110 120 I like to go away on weekends I sometimes organise holidays on behalf of my family and friends On holidays I like to do as little as possible I usually book and arrange all my holiday travel details myself I like to take holidays within Australia I enjoy holidays where everything is organised for you I prefer to holiday where I can see nature or be in a natural setting I'd like to holiday where I can experience the local culture I'm always very active on holidays For my next holiday, I'd really like a total ecotourism experience I avoid staying at accommodation that does not have genuine environmental policies I like to take my holidays away from crowds I prefer the bright lights and big cities when I travel I usually leave holiday arrangements to someone else It only feels like a holiday if I leave Australia This chart shows the index of the target profile group's attitudes compared to the average Australian. XYZ Customers Profile Holiday Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 52
  53. 53. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 6124 WC 4568 V% 50% V% 38% IX 107 IX 102 WC 7033 WC 6296 V% 58% V% 52% IX 107 IX 102 WC 5268 WC 1604 V% 43% V% 13% IX 105 IX 100 WC 6949 WC 2830 V% 57% V% 23% IX 104 IX 98 WC 5241 WC 2443 V% 43% V% 20% IX 103 IX 96 Went to a pub or hotel for a meal Ordered other home delivered food Went to a cafe for a snack or meal Went to a pub or hotel only for a drink Went to a cafe for coffee or tea Went to a BYO restaurant Went to a fast food place for takeaway Went to a licensed restaurant XYZ Customers XYZ Customers EATING OUT / FAST FOOD IN THE LAST 3 MONTHS EATING OUT / FAST FOOD IN THE LAST 3 MONTHS Ate a meal at a fast food place Ordered a pizza over the phone This table shows Eating Out/Fast Food activities of the target profile group in the last 3 months. XYZ Customers Profile Activities in the Last 3 Months - Eating Out/Fast Food Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 53
  54. 54. 107 107 105 104 103 102 102 100 98 96 90 100 110 Ate a meal at a fast food place Went to a fast food place for takeaway Went to a pub or hotel for a meal Went to a cafe for coffee or tea Went to a cafe for a snack or meal Ordered a pizza over the phone Went to a licensed restaurant Ordered other home delivered food Went to a BYO restaurant Went to a pub or hotel only for a drink This chart shows the index of the target profile group compared to the average Australian in terms of these activities in the last 3 months. XYZ Customers Profile Activities in the Last 3 Months - Eating Out/Fast Food Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 54
  55. 55. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 960 WC 5004 V% 8% V% 41% IX 122 IX 100 WC 2729 WC 223 V% 22% V% 2% IX 110 IX 99 WC 3500 WC 1934 V% 29% V% 16% IX 107 IX 96 WC 6957 WC 1255 V% 57% V% 10% IX 105 IX 96 WC 181 WC 1169 V% 1% V% 10% IX 105 IX 96 WC 4010 WC 2732 V% 33% V% 22% IX 102 IX 95 WC 1883 WC 1156 V% 15% V% 10% IX 101 IX 93 Worked on a car Played a musical instrument or sung in a band or choir Played board games (eg. Monopoly) Played video games at a video arcade Played computer games at home Played a sport Hobbies Played video games at home Worked in the garden Went to professional sports events Stamp collecting Played a game of pool/snooker/billiards XYZ Customers LEISURE ACTIVITIES IN THE LAST 3 MONTHS LEISURE ACTIVITIES IN THE LAST 3 MONTHS Dressmaking Did some formal exercise (eg. gym, aerobics, running, cycling, etc.) XYZ Customers This table shows Leisure activities of the target profile group in the last 3 months. XYZ Customers Profile Activities in the Last 3 Months - Leisure Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 55
  56. 56. 122 110 107 105 105 102 101 100 99 96 96 96 95 93 70 80 90 100 110 120 130 Dressmaking Played board games (eg. Monopoly) Hobbies Worked in the garden Stamp collecting Played computer games at home Worked on a car Did some formal exercise (eg. gym, aerobics, running, cycling, etc.) Played video games at a video arcade Played video games at home Went to professional sports events Played a game of pool/snooker/billiards Played a sport Played a musical instrument or sung in a band or choir This chart shows the index of the target profile group compared to the average Australian in terms of these activities in the last 3 months. XYZ Customers Profile Activities in the Last 3 Months - Leisure Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 56
  57. 57. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 3398 WC 613 V% 28% V% 5% IX 116 IX 102 WC 1774 WC 797 V% 15% V% 7% IX 113 IX 101 WC 3035 WC 1422 V% 25% V% 12% IX 110 IX 99 WC 2816 WC 410 V% 23% V% 3% IX 108 IX 99 WC 935 WC 1048 V% 8% V% 9% IX 105 IX 94 WC 7405 WC 318 V% 61% V% 3% IX 103 IX 92 WC 5125 WC 925 V% 42% V% 8% IX 103 IX 92 WC 2882 WC 399 V% 24% V% 3% IX 102 IX 85 WC 10078 V% 83% IX 102 Visited friends/relatives Went to the cinema Went to a night club Held a dinner party Went to a jazz, classical or blues performance Entertained friends/relatives Went to the ballet or opera Went to an RSL, Leagues or other club Went to the live theatre Went to a theatre restaurant, pub or cabaret for live entertainment Went to a rock, pop music concert Rented a DVD Went to a racetrack Bought a CD (pre-recorded) Went to a casino Bought a DVD (pre-recorded) Rented a video XYZ Customers ENTERTAINMENT ACTIVITIES IN THE LAST 3 MONTHS ENTERTAINMENT ACTIVITIES IN THE LAST 3 MONTHS XYZ Customers This table shows Entertainment activities of the target profile group in the last 3 months. XYZ Customers Profile Activities in the Last 3 Months - Entertainment Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 57
  58. 58. 116 113 110 108 105 103 103 102 102 102 101 99 99 94 92 92 85 80 90 100 110 120 Bought a DVD (pre-recorded) Bought a CD (pre-recorded) Went to an RSL, Leagues or other club Rented a DVD Went to a theatre restaurant, pub or cabaret for live entertainment Entertained friends/relatives Went to the cinema Held a dinner party Visited friends/relatives Rented a video Went to a casino Went to the live theatre Went to a racetrack Went to a rock, pop music concert Went to the ballet or opera Went to a night club Went to a jazz, classical or blues performance This chart shows the index of the target profile group compared to the average Australian in terms of these activities in the last 3 months. XYZ Customers Profile Activities in the Last 3 Months - Entertainment Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 58
  59. 59. Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 Population (000's) 12156 WC 1992 WC 591 WC 1690 V% 16% V% 5% V% 14% IX 109 IX 99 IX 97 WC 4307 WC 4912 WC 3753 V% 35% V% 40% V% 31% IX 104 IX 99 IX 98 WC 6389 WC 1196 WC 3863 V% 53% V% 10% V% 32% IX 104 IX 98 IX 98 WC 4328 WC 2450 WC 4296 V% 36% V% 20% V% 35% IX 102 IX 97 IX 99 WC 1145 WC 2075 WC 2809 V% 9% V% 17% V% 23% IX 102 IX 95 IX 102 WC 4464 WC 10116 WC 2941 V% 37% V% 83% V% 24% IX 101 IX 101 IX 101 WC 1406 WC 3439 V% 12% V% 28% IX 100 IX 101 WC 4757 WC 3773 V% 39% V% 31% IX 100 IX 102 WC 3648 WC 1008 V% 30% V% 8% IX 99 IX 94 AFL - Pre-season XYZ Customers XYZ Customers XYZ Customers TV SPORTS WATCHED Lawn Bowls Rugby Union Super Rugby (Super 15) NRL - Finals Golf Cricket NRL - Grand Final Rugby League NRL State of Origin Total watched sport on TV Soccer Rugby Union NRL Olympic Games Basketball Car racing Tennis AFL - Regular season AFL - Finals AFL - Grand Final NRL - Regular season TV SPORTS WATCHED - SUMMARY Swimming/Diving TV SPORTS WATCHED - SUMMARY AFLHorse Racing/Harness racing Motorcycle Racing CONTINUED  These tables show a summary and a detailed list of Sports Watched on TV by the target profile group. XYZ Customers Profile Sports Watched on TV Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 59
  60. 60. Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 Population (000's) 12156 WC 1427 WC 1107 WC 2212 V% 12% V% 9% V% 18% IX 93 IX 113 IX 101 WC 1832 WC 483 WC 723 V% 15% V% 4% V% 6% IX 97 IX 100 IX 95 WC 2012 WC 652 WC 714 V% 17% V% 5% V% 6% IX 98 IX 100 IX 99 WC 915 WC 3835 WC 484 V% 8% V% 32% V% 4% IX 92 IX 98 IX 98 WC 580 WC 4225 WC 1196 V% 5% V% 35% V% 10% IX 94 IX 100 IX 98 WC 1163 WC 3566 WC 4244 V% 10% V% 29% V% 35% IX 94 IX 101 IX 104 WC 623 WC 2498 WC 1461 V% 5% V% 21% V% 12% IX 97 IX 100 IX 98 WC 480 WC 1828 WC 1177 V% 4% V% 15% V% 10% IX 102 IX 96 IX 99 WC 550 WC 468 WC 903 V% 5% V% 4% V% 7% IX 111 IX 105 IX 99 XYZ Customers XYZ Customers XYZ Customers Drag racing One Day Cricket Match V8 supercars TV SPORTS WATCHED Horse racing - Cox Plate Horse racing - Golden Slipper Netball Bathurst 1000 Women's basketball Formula 1 car racing IndyCar events Other Soccer English Premier League Soccer Australian NBL basketball American NBA basketball Twenty20 Cricket Match Rally car racingRugby World Cup Other car racing Motorcycle racing Horse racing - Melbourne Cup FIFA World Cup Soccer Horse racing - Caulfield Cup TV SPORTS WATCHED A-League Soccer Cricket - Test match American football American baseball TV SPORTS WATCHED Rugby Union International CONTINUED  These tables show a summary and a detailed list of Sports Watched on TV by the target profile group. XYZ Customers Profile Sports Watched on TV Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 60
  61. 61. Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 Population (000's) 12156 WC 878 WC 695 WC 591 V% 7% V% 6% V% 5% IX 97 IX 105 IX 99 WC 307 WC 239 WC 4384 V% 3% V% 2% V% 36% IX 99 IX 96 IX 101 WC 485 WC 665 WC 2141 V% 4% V% 5% V% 18% IX 107 IX 116 IX 103 WC 290 WC 649 WC 258 V% 2% V% 5% V% 2% IX 99 IX 103 IX 87 WC 1406 WC 784 WC 605 V% 12% V% 6% V% 5% IX 100 IX 104 IX 94 WC 2513 WC 417 WC 230 V% 21% V% 3% V% 2% IX 97 IX 104 IX 88 WC 870 WC 454 WC 1992 V% 7% V% 4% V% 16% IX 111 IX 102 IX 109 WC 747 WC 427 WC 5518 V% 6% V% 4% V% 45% IX 98 IX 99 IX 106 WC 6389 V% 53% IX 104 XYZ CustomersXYZ Customers XYZ Customers Olympic Games Commonwealth Games Triathlon Snooker/Billiards/Pool Swimming Tennis - Australian Open TV SPORTS WATCHED Surfing Sailing Lawn bowls Other Tennis Snow skiing/Snowboarding Professional Wrestling (WWE) Horse riding/Equestrian Greyhound racing Horse racing - Other Trotting (Harness racing) Ice hockey Boxing Gymnastics Figure skating Athletics/Track & fieldGolf Cycling Iron Man contests Marathons/Running TV SPORTS WATCHED TV SPORTS WATCHED These tables show a summary and a detailed list of Sports Watched on TV by the target profile group. XYZ Customers Profile Sports Watched on TV Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 61
  62. 62. 109 104 104 102 102 101 100 100 99 99 99 98 97 95 101 80 90 100 110 120 Swimming/Diving Horse Racing/Harness racing Olympic Games NRL Basketball Tennis Golf Cricket Car racing Lawn Bowls AFL Motorcycle Racing Soccer Rugby Union Total watched sport on TV This chart shows the index of the target profile group compared to the average Australian in terms of the Sports they Watched on TV. XYZ Customers Profile Sports Watched on TV Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 62
  63. 63. Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 Population (000's) 12156 WC 1137 WC 2372 WC 1005 V% 9% V% 20% V% 8% IX 110 IX 98 IX 118 WC 1145 WC 55 WC 2054 V% 9% V% 0% V% 17% IX 107 IX 92 IX 97 WC 395 WC 542 WC 2756 V% 3% V% 4% V% 23% IX 104 IX 91 IX 97 WC 5135 WC 273 WC 182 V% 42% V% 2% V% 1% IX 103 IX 91 IX 105 WC 2232 WC 352 WC 2971 V% 18% V% 3% V% 24% IX 103 IX 87 IX 97 WC 10275 WC 583 WC 200 V% 85% V% 5% V% 2% IX 102 IX 86 IX 94 WC 4350 WC 10997 WC 469 V% 36% V% 90% V% 4% IX 101 IX 101 IX 92 WC 4704 WC 431 V% 39% V% 4% IX 100 IX 90 WC 3013 WC 203 V% 25% V% 2% IX 98 IX 95 Water Sports Fishing Triathlons Outdoor Activities Hiking/Bushwalking Total participated in any sport/leisure activity regularly or occasionally (inc. walking) XYZ Customers XYZ Customers XYZ Customers Aerobics Combative Sports Cycling Athletics/Track & field SPORTS PARTICIPATED INSPORTS PARTICIPATED IN - SUMMARY Dancing Athletic Activities (inc. Walking for exercise) Team Sports Flying (Pilot Licence)Yoga Horse Riding SPORTS PARTICIPATED IN - SUMMARY Gym/Weight training Gymnastics Jogging Roller blading/Skating Shooting Motor Sports Winter Sports Marathons/RunningIndividual Sports CONTINUED  Please interpret with caution as Baseball, Flying (Pilot Licence), Jet Skiing, Motorcycle Racing, Motor Racing, Softball and Windsurfing/Sailboarding are below 1% of the total population. These tables show a summary and a detailed list of Sports and Activities Participated In by the target profile group. XYZ Customers Profile Sports and Activities Participated In Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 63
  64. 64. Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 Population (000's) 12156 WC 9600 WC 89 WC 726 V% 79% V% 1% V% 6% IX 104 IX 119 IX 96 WC 339 WC 61 WC 960 V% 3% V% 0% V% 8% IX 84 IX 86 IX 92 WC 601 WC 304 WC 1711 V% 5% V% 2% V% 14% IX 97 IX 103 IX 115 WC 728 WC 1194 WC 297 V% 6% V% 10% V% 2% IX 102 IX 94 IX 90 WC 104 WC 495 WC 319 V% 1% V% 4% V% 3% IX 81 IX 100 IX 88 WC 510 WC 1219 WC 540 V% 4% V% 10% V% 4% IX 110 IX 100 IX 87 WC 234 WC 642 WC 122 V% 2% V% 5% V% 1% IX 89 IX 102 IX 109 WC 109 WC 234 WC 247 V% 1% V% 2% V% 2% IX 75 IX 99 IX 98 WC 864 WC 370 WC 198 V% 7% V% 3% V% 2% IX 91 IX 110 IX 92 Walking for exercise XYZ Customers XYZ Customers XYZ Customers Ten Pin bowling Softball Lawn bowls Basketball Field hockey Cricket Volleyball Golf Table tennis Tennis SPORTS PARTICIPATED IN SPORTS PARTICIPATED IN Rugby Union Australian Rules football SPORTS PARTICIPATED IN Rugby League Darts Baseball Pool/Snooker/BilliardsNetball Soccer Squash Badminton Power boating Rowing Boxing Martial arts Body surfing Jet skiing CONTINUED  Please interpret with caution as Baseball, Flying (Pilot Licence), Jet Skiing, Motorcycle Racing, Motor Racing, Softball and Windsurfing/Sailboarding are below 1% of the total population. These tables show a summary and a detailed list of Sports and Activities Participated In by the target profile group. XYZ Customers Profile Sports and Activities Participated In Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 64
  65. 65. Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 Population (000's) 12156 WC 37 WC 122 WC 246 V% 0% V% 1% V% 2% IX 96 IX 72 IX 88 WC 210 WC 1304 WC 92 V% 2% V% 11% V% 1% IX 83 IX 103 IX 93 WC 394 WC 1891 WC 74 V% 3% V% 16% V% 1% IX 84 IX 102 IX 75 WC 4573 WC 3013 WC 210 V% 38% V% 25% V% 2% IX 104 IX 98 IX 109 WC 227 WC 395 WC 215 V% 2% V% 3% V% 2% IX 89 IX 104 IX 102 WC 523 WC 136 WC 886 V% 4% V% 1% V% 7% IX 94 IX 94 IX 112 WC 220 WC 189 WC 1145 V% 2% V% 2% V% 9% IX 93 IX 87 IX 107 WC 188 WC 144 WC 55 V% 2% V% 1% V% 0% IX 108 IX 96 IX 92 WC 331 WC 184 V% 3% V% 2% IX 82 IX 83 XYZ CustomersXYZ CustomersXYZ Customers Scuba diving Yoga Flying (Pilot Licence) Ballet/Jazz/Tap/Modern dancing Ballroom dancing Other dancing Hunting or Game Shooting Archery Rock climbing/Abseiling Sailing Surfing Fishing - fresh water Swimming Ice/Figure skating Snow skiing Fishing - salt water SPORTS PARTICIPATED IN Water skiing Clay/Target shooting SPORTS PARTICIPATED IN Snorkelling/Skin diving Dirt biking Motorcycle racing Motor racing Hiking/Bushwalking Horse Riding SnowboardingWindsurfing/Sailboarding SPORTS PARTICIPATED IN Please interpret with caution as Baseball, Flying (Pilot Licence), Jet Skiing, Motorcycle Racing, Motor Racing, Softball and Windsurfing/Sailboarding are below 1% of the total population. These tables show a summary and a detailed list of Sports and Activities Participated In by the target profile group. XYZ Customers Profile Sports and Activities Participated In Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 65
  66. 66. 110 107 104 103 103 102 101 100 98 98 92 91 91 87 86 101 80 90 100 110 120 Dancing Yoga Horse Riding Water Sports Fishing Athletic Activities (inc. Walking for exercise) Individual Sports Outdoor Activities Hiking/Bushwalking Team Sports Flying (Pilot Licence) Combative Sports Shooting Motor Sports Winter Sports Total participated in any sport/leisure activity regularly or occasionally (inc. walking) This chart shows the index of the target profile group compared to the average Australian in terms of the Sports and Activities they Participated In. XYZ Customers Profile Sports and Activities Participated In Please interpret with caution as Flying (Pilot Licence) is below 1% of the total population. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 66
  67. 67. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 1477 WC 9506 V% 12% V% 78% IX 115 IX 103 WC 7470 WC 11143 V% 61% V% 92% IX 113 IX 101 WC 8528 WC 7498 V% 70% V% 62% IX 111 IX 101 WC 8240 WC 3260 V% 68% V% 27% IX 106 IX 100 WC 9987 WC 4490 V% 82% V% 37% IX 106 IX 100 WC 8053 WC 11079 V% 66% V% 91% IX 104 IX 100 WC 2729 V% 22% IX 104 Watched Pay TV in the last 7 days Read a Catalogue in the last 4 Weeks Read a Newspaper in the last 7 days (excl. Community Newspapers) Read any Mail in the last 7 days Read a Local/Community Newspaper in the last 7 days Listened to Commercial Radio on a normal weekday Used Internet in the last 7 days Read Addressed Mail in the last 7 days Been to Cinema in the last 4 Weeks Read Unaddressed Mail in the last 7 days Watched Commercial TV on a normal weekday XYZ Customers XYZ Customers MEDIA USAGE SUMMARY MEDIA USAGE SUMMARY Used the Yellow Directory at least monthly Read a Magazine (last issue) This table shows a Summary of Media Usage for the target profile group. XYZ Customers Profile Media Usage Summary Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 67
  68. 68. 115 113 111 106 106 104 104 103 101 101 100 100 100 80 90 100 110 120 Used the Yellow Directory at least monthly Read Unaddressed Mail in the last 7 days Read a Catalogue in the last 4 Weeks Read Addressed Mail in the last 7 days Read any Mail in the last 7 days Listened to Commercial Radio on a normal weekday Watched Pay TV in the last 7 days Read a Magazine (last issue) Watched Commercial TV on a normal weekday Read a Newspaper in the last 7 days (excl. Community Newspapers) Been to Cinema in the last 4 Weeks Read a Local/Community Newspaper in the last 7 days Used Internet in the last 7 days This chart shows the index of the target profile group compared to the average Australian in terms of types of Media used. XYZ Customers Profile Media Usage Summary Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 68
  69. 69. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 2174 WC 2610 V% 18% V% 21% IX 98 IX 110 WC 2299 WC 2576 V% 19% V% 21% IX 103 IX 102 WC 3026 WC 4320 V% 25% V% 36% IX 101 IX 99 WC 4657 WC 2650 V% 38% V% 22% IX 99 IX 92 Light Newspapers excl NIMs (1-2 in last week) Light Magazines incl NIMs (1-2 issue read) No Newspaper Read excl NIMs (in last week) No Magazine Read incl NIMs Medium Newspapers excl NIMs (3-6 in last week) Medium Magazines incl NIMs (3-4 issues read) XYZ Customers XYZ Customers NEWSPAPER READERSHIP MAGAZINE READERSHIP Heavy Newspapers excl NIMs (7+ in last week) Heavy Magazines incl NIMs (5+ issues read) These tables show Newspaper and Magazine Readership of the target profile group. XYZ Customers Profile Newspaper and Magazine Readership Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 69
  70. 70. 98 103 101 99 110 102 99 92 80 90 100 110 120 NEWSPAPER READERSHIP Heavy Newspapers excl NIMs (7+ in last week) Medium Newspapers excl NIMs (3-6 in last week) Light Newspapers excl NIMs (1-2 in last week) No Newspaper Read excl NIMs (in last week) MAGAZINE READERSHIP Heavy Magazines incl NIMs (5+ issues read) Medium Magazines incl NIMs (3-4 issues read) Light Magazines incl NIMs (1-2 issue read) No Magazine Read incl NIMs This chart shows the index of the target profile group compared to the average Australian in terms of their Newspaper and Magazine Readership. XYZ Customers Profile Newspaper and Magazine Readership Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 70
  71. 71. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 4260 WC 2011 V% 35% V% 17% IX 106 IX 100 WC 2899 WC 3617 V% 24% V% 30% IX 101 IX 106 WC 3984 WC 2425 V% 33% V% 20% IX 97 IX 107 WC 1013 WC 4103 V% 8% V% 34% IX 87 IX 92 Light Commercial TV (<2 hrs per day) Light Commercial Radio (<1 hrs per day) No Commercial TV Viewing No Commercial Radio Listening Medium Commercial TV (2-<3 hrs per day) Medium Commercial Radio (1-<3 hrs per day) Heavy Commercial TV (3+ hrs per day) Heavy Commercial Radio (3+ hrs per day) XYZ Customers XYZ Customers COMMERCIAL TV VIEWING (ON A NORMAL WEEKDAY) COMMERCIAL RADIO LISTENING (ON A NORMAL WEEKDAY) These tables show Weekday Commercial TV Viewing and Radio Listening of the target profile group. XYZ Customers Profile Weekday Commercial TV Viewing and Radio Listening Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 71
  72. 72. 106 101 97 87 100 106 107 92 80 90 100 110 120 COMMERCIAL TV VIEWING (ON A NORMAL WEEKDAY) Heavy Commercial TV (3+ hrs per day) Medium Commercial TV (2-<3 hrs per day) Light Commercial TV (<2 hrs per day) No Commercial TV Viewing COMMERCIAL RADIO LISTENING (ON A NORMAL WEEKDAY) Heavy Commercial Radio (3+ hrs per day) Medium Commercial Radio (1-<3 hrs per day) Light Commercial Radio (<1 hrs per day) No Commercial Radio Listening This chart shows the index of the target profile group compared to the average Australian in terms of their Weekday Commercial TV Viewing and Radio Listening. XYZ Customers Profile Weekday Commercial TV Viewing and Radio Listening Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 72
  73. 73. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 4761 WC 3357 V% 39% V% 28% IX 98 IX 100 WC 3120 WC 2578 V% 26% V% 21% IX 103 IX 102 WC 3033 WC 2097 V% 25% V% 17% IX 103 IX 101 WC 1241 WC 4124 V% 10% V% 34% IX 94 IX 99 Light Internet (Up to 7 hours a week) Light Cinema (last 12 mths but not last 3 mths) No Internet in an average week No Cinema (last 12 mths) Medium Internet (>7-15 hours a week) Medium Cinema (1 visit in last 3 mths) Heavy Internet (>15 hours a week) Heavy Cinema (2+ visits in last 3 mths) XYZ Customers XYZ Customers INTERNET USAGE CINEMA ATTENDANCE These tables show Internet Usage and Cinema Attendance of the target profile group. XYZ Customers Profile Internet Usage and Cinema Attendance Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 73
  74. 74. 98 103 103 94 100 102 101 99 90 100 110 INTERNET USAGE Heavy Internet (>15 hours a week) Medium Internet (>7-15 hours a week) Light Internet (Up to 7 hours a week) No Internet in an average week CINEMA ATTENDANCE Heavy Cinema (2+ visits in last 3 mths) Medium Cinema (1 visit in last 3 mths) Light Cinema (last 12 mths but not last 3 mths) No Cinema (last 12 mths) This chart shows the index of the target profile group compared to the average Australian in terms of their Internet Usage and Cinema Attendance. XYZ Customers Profile Internet Usage and Cinema Attendance Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 74
  75. 75. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 4045 WC 2489 V% 33% V% 20% IX 108 IX 125 WC 2412 WC 2482 V% 20% V% 20% IX 108 IX 117 WC 1783 WC 2499 V% 15% V% 21% IX 101 IX 99 WC 3916 WC 4686 V% 32% V% 39% IX 89 IX 85 Light Addressed Mail Readership (1 item per week) Light Unaddressed Mail Readership (1-3 items per week) No Addressed Mail Read in last week No Unaddressed Mail Read in last week Medium Addressed Mail Readership (2-3 items per week) Medium Unaddressed Mail Readership (4- 8 items per week) XYZ Customers XYZ Customers ADDRESSED MAIL READERSHIP UNADDRESSED MAIL READERSHIP Heavy Addressed Mail Readership (4+ items per week) Heavy Unaddressed Mail Readership (9+ items per week) These tables show Addressed and Unaddressed Mail Readership of the target profile group. XYZ Customers Profile Addressed and Unaddressed Mail Readership Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 75
  76. 76. 108 108 101 89 125 117 99 85 70 80 90 100 110 120 130 ADDRESSED MAIL READERSHIP Heavy Addressed Mail Readership (4+ items per week) Medium Addressed Mail Readership (2-3 items per week) Light Addressed Mail Readership (1 item per week) No Addressed Mail Read in last week UNADDRESSED MAIL READERSHIP Heavy Unaddressed Mail Readership (9+ items per week) Medium Unaddressed Mail Readership (4-8 items per week) Light Unaddressed Mail Readership (1-3 items per week) No Unaddressed Mail Read in last week This chart shows the index of the target profile group compared to the average Australian in terms of their Addressed and Unaddressed Mail Readership. XYZ Customers Profile Addressed and Unaddressed Mail Readership Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 76
  77. 77. Total Sample Size 12984 Population (000's) 12156 WC 1873 V% 15% IX 110 WC 4024 V% 33% IX 103 WC 4490 V% 37% IX 100 WC 4207 V% 35% IX 98 WC 3383 V% 28% IX 97 WC 484 V% 4% IX 91 WC 448 V% 4% IX 88 National Papers (M-F) Metro. Papers (Sat) National Papers (Sat) Read a Local/Community Newspaper in the last 7 days Metro. Dailies (M-F) Regional Papers (M-Sun) Metro. Papers (Sun) XYZ Customers TYPE OF NEWSPAPER READ This table shows a Summary of the Type of Newspaper read by the target profile group. XYZ Customers Profile Type of Newspaper Read Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 77
  78. 78. 110 103 100 98 97 91 88 80 90 100 110 120 Regional Papers (M-Sun) Metro. Papers (Sun) Read a Local/Community Newspaper in the last 7 days Metro. Dailies (M-F) Metro. Papers (Sat) National Papers (Sat) National Papers (M-F) This chart shows the index of the target profile group compared to the average Australian in terms of Type of Newspaper read. XYZ Customers Profile Type of Newspaper Read Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 78
  79. 79. Total Sample Size 12984 Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 Population (000's) 12156 WC 110 WC 946 WC 508 V% 1% V% 8% V% 4% IX 122 IX 109 IX 97 WC 1246 WC 319 WC 893 V% 10% V% 3% V% 7% IX 118 IX 106 IX 96 WC 270 WC 8539 WC 218 V% 2% V% 70% V% 2% IX 118 IX 104 IX 96 WC 3095 WC 768 WC 561 V% 25% V% 6% V% 5% IX 118 IX 103 IX 93 WC 1081 WC 3001 WC 1115 V% 9% V% 25% V% 9% IX 114 IX 101 IX 92 WC 1886 WC 219 WC 141 V% 16% V% 2% V% 1% IX 113 IX 100 IX 91 WC 2196 WC 4329 V% 18% V% 36% IX 111 IX 100 XYZ Customers XYZ Customers XYZ Customers Food & Entertainment Motoring Sports Men's Lifestyle Music & Movies Any Magazine (excl Newspaper inserts) Women's Fashion TYPE OF MAGAZINE READ TYPE OF MAGAZINE READ Computing, Gaming & Info Tech Home & Garden TYPE OF MAGAZINE READ Men's Health & Family Women's Youth Mass Women's Women's Lifestyle Newspaper Inserts Motorcycle General Interest Business, Financial & Airline Fishing TV Please interpret with caution as Men's magazines are below 1% of the total population. This table shows a Summary of the Type of Magazine read by the target profile group. XYZ Customers Profile Type of Magazine Read Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 79
  80. 80. 122 118 118 118 114 113 111 109 106 104 103 101 100 100 97 96 96 93 92 91 70 80 90 100 110 120 130 Men's Health & Family Women's Youth Mass Women's Women's Lifestyle Food & Entertainment Home & Garden TV Music & Movies Any Magazine (excl Newspaper inserts) Women's Fashion General Interest Fishing Newspaper Inserts Computing, Gaming & Info Tech Motoring Sports Men's Lifestyle Business, Financial & Airline Motorcycle This chart shows the index of the target profile group compared to the average Australian in terms of Type of Magazine read. XYZ Customers Profile Type of Magazine Read Please interpret with caution as Men's magazines are below 1% of the total population. Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 80
  81. 81. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 8549 WC 7435 V% 70% V% 61% IX 104 IX 104 WC 10414 WC 2729 V% 86% V% 22% IX 103 IX 104 WC 8992 V% 74% IX 103 WC 8713 V% 72% IX 103 WC 7006 V% 58% IX 98 WC 4592 V% 38% IX 98 CHANNEL OF TV SHOW WATCHED XYZ Customers Network 10 (incl. Affiliates) programs Network 9 (incl. Affiliates) programs ABC programs Daytime TV programs Evening TV programs XYZ Customers TIME OF DAY WATCHED Watched Pay TV in the last 7 days SBS programs Network 7 (incl. Affiliates) programs These tables show a Summary of the Time of Day and Channel of TV Show Watched by the target profile group. XYZ Customers Profile Time of Day and Channel of TV Show Watched Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 81
  82. 82. 104 103 90 100 110 Daytime TV programs Evening TV programs 104 104 103 103 98 98 90 100 110 Network 10 (incl. Affiliates) programs Watched Pay TV in the last 7 days Network 7 (incl. Affiliates) programs Network 9 (incl. Affiliates) programs ABC programs SBS programs These charts show the index of the target profile group compared to the average Australian in terms of Time of Day and Channel of TV Show Watched. XYZ Customers Profile Time of Day and Channel of TV Show Watched Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 82
  83. 83. Total Sample Size 12984 Total Sample Size 12984 Population (000's) 12156 Population (000's) 12156 WC 2488 WC 3288 V% 20% V% 27% IX 111 IX 103 WC 2945 WC 7824 V% 24% V% 64% IX 108 IX 102 WC 3976 WC 3803 V% 33% V% 31% IX 106 IX 102 WC 5717 WC 5312 V% 47% V% 44% IX 106 IX 101 WC 6276 WC 4477 V% 52% V% 37% IX 105 IX 101 WC 5763 WC 556 V% 47% V% 5% IX 105 IX 101 WC 3622 WC 172 V% 30% V% 1% IX 104 IX 87 News Sci-fi Business XYZ Customers Entertainment (incl. Reality TV) Chat Home/ Lifestyle/ Travel Dramas Current Affairs Documentaries Quiz/ Game Show Comedies TYPE OF TV SHOW WATCHED Soaps XYZ Customers Reality TV TYPE OF TV SHOW WATCHED Sport This table shows a Summary of the Type of TV Show Watched by the target profile group. XYZ Customers Profile Type of TV Show Watched Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 83
  84. 84. 111 108 106 106 105 105 104 103 102 102 101 101 101 87 80 90 100 110 120 Soaps Chat Home/ Lifestyle/ Travel Reality TV Dramas Comedies Entertainment (incl. Reality TV) Quiz/ Game Show News Sport Current Affairs Documentaries Sci-fi Business This chart shows the index of the target profile group compared to the average Australian in terms of Type of TV Show Watched. XYZ Customers Profile Type of TV Show Watched Source: Roy Morgan Research July 2012 - June 2013 © 2013 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. Website: www.roymorganonlinestore.com 84
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