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Social Media monitoring, privacy en policy
 

Social Media monitoring, privacy en policy

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    Social Media monitoring, privacy en policy Social Media monitoring, privacy en policy Presentation Transcript

    • INTAC Session Social Media Policies Privacy Social Media Monitoring Vanguard Leadership - November 2010 maandag 10 januari 2011
    • Vanguard Leadership - November 2010 maandag 10 januari 2011
    • Agenda • Korte introductie • Sociale media policies • Privacy • Sociale media monitoring Vanguard Leadership - November 2010 maandag 10 januari 2011
    • What is social media? March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Social Media Platform Overview You! March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Social Media in your company... March 2010 (c) maandag 10 januari 2011
    • Social Media in your company... Social networks are being blocked March 2010 (c) maandag 10 januari 2011
    • Social Media in your company... Social networks are being blocked March 2010 (c) maandag 10 januari 2011
    • Social Media in your company... Social networks are being Social networks are open blocked March 2010 (c) maandag 10 januari 2011
    • Social Media in your company... Social networks are being Social networks are open blocked Guidelines/policies & Monitoring are needed! March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Topics • Policy or Guidelines? • Why do you need a policy? • Who makes the policy? • Perspectives of the policy? • How do you make a policy? • What needs to be in the policy? • How do you implement a policy? March 2010 (c) maandag 10 januari 2011
    • Guidelines or Policy • Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk • Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind March 2010 (c) maandag 10 januari 2011
    • Why do you need a social media policy? March 2010 (c) maandag 10 januari 2011
    • Why do you need a social media policy? • Brand damage March 2010 (c) maandag 10 januari 2011
    • Why do you need a social media policy? • Brand damage • Productivity loss March 2010 (c) maandag 10 januari 2011
    • Why do you need a social media policy? • Brand damage • Productivity loss • Security issues March 2010 (c) maandag 10 januari 2011
    • Why do you need a social media policy? • Brand damage • Productivity loss • Security issues • Identity issues March 2010 (c) maandag 10 januari 2011
    • Why do you need a social media policy? • Brand damage • Productivity loss • Security issues • Identity issues • Conflict handling March 2010 (c) maandag 10 januari 2011
    • Why do you need a social media policy? • Brand damage • Productivity loss • Security issues • Identity issues • Conflict handling • And many more... March 2010 (c) maandag 10 januari 2011
    • Some examples... With an important message March 2010 (c) maandag 10 januari 2011
    • Facebook dangers... March 2010 (c) maandag 10 januari 2011
    • Who makes the policy? March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Who makes a policy? March 2010 (c) maandag 10 januari 2011
    • Who makes a policy?  Marketing March 2010 (c) maandag 10 januari 2011
    • Who makes a policy?  Marketing  HR March 2010 (c) maandag 10 januari 2011
    • Who makes a policy?  Marketing  HR  IT March 2010 (c) maandag 10 januari 2011
    • Who makes a policy?  Marketing  HR  IT  Legal March 2010 (c) maandag 10 januari 2011
    • Who makes a policy?  Marketing  HR  IT  Legal  Mngt Team March 2010 (c) maandag 10 januari 2011
    • Who makes a policy?  Marketing  HR  IT  Legal  Mngt Team  Employees March 2010 (c) maandag 10 januari 2011
    • Who makes a policy?  Marketing  HR  IT  Legal  Mngt Team  Employees  Unions March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • 3 possible views March 2010 (c) maandag 10 januari 2011
    • Different perspectives • Employee Code of Conduct for Online • Corporate Blogging Policy Communications • Corporate Blog Use Policy • Employee Code of Conduct for • Corporate Blog Post Approval Process Company Representation in Online Communications • Corporate Blog Commenting Policy • Employee Blogging Disclosure Policy • Corporate Facebook Brand Page Usage Policy • Employee Facebook Usage Policy • Corporate Facebook Public Comment/ • Employee Personal Blog Policy Messaging Policy • Employee Personal Social Network • Corporate Twitter Account Policy Policy • Corporate YouTube Policy • Employee Personal Twitter Policy • Corporate YouTube Public Comment Policy • Employee LinkedIn Policy March 2010 (c) maandag 10 januari 2011
    • How to make a policy? March 2010 (c) maandag 10 januari 2011
    • How to create a social media policy? • Social media policy creation software • http://socialmedia.policytool.net/ • http://socialpolicygenerator.com/ • Social media policy examples • http://socialmediagovernance.com/policies.php • Write one your own March 2010 (c) maandag 10 januari 2011
    • What is in the policy? March 2010 (c) maandag 10 januari 2011
    • 7 Areas March 2010 (c) maandag 10 januari 2011
    • What does such a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts March 2010 (c) maandag 10 januari 2011
    • What does such a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts March 2010 (c) maandag 10 januari 2011
    • What does such a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts March 2010 (c) maandag 10 januari 2011
    • What does such a policy look like? Philosophy Terms of service Your Identity • 40% just press “I accept”! • 15% read first line – 5 seconds Ownership • 37% read briefly – 30 seconds Disclaimers • 8% read carefully – 5 minutes Hardware and Software Handling conflicts March 2010 (c) maandag 10 januari 2011
    • What does such a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts March 2010 (c) maandag 10 januari 2011
    • What does such a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts March 2010 (c) maandag 10 januari 2011
    • What does such a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts March 2010 (c) maandag 10 januari 2011
    • What does such a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts March 2010 (c) maandag 10 januari 2011
    • What does such a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • There is more... March 2010 (c) maandag 10 januari 2011
    • How to implement a policy? March 2010 (c) maandag 10 januari 2011
    • Process to implement a Social media plan and policy Awareness Social Media Inventory Training Monitoring Building Policy Goals, Teams Objectives, Project: define Ambassadors strategy – roll-out March 2010 (c) Vanguard Leadership – Januari 2011 maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • A minimalistic version (a) Physicians should be cognizant of standards of patient privacy and confidentiality that must be maintained in all environments, including online, and must refrain from posting identifiable patient information online. (b) When using the Internet for social networking, physicians should use privacy settings to safeguard personal information and content to the extent possible, but should realize that privacy settings are not absolute and that once on the Internet, content is likely there permanently. Thus, physicians should routinely monitor their own Internet presence to ensure that the personal and professional information on their own sites and, to the extent possible, content posted about them by others, is accurate and appropriate. (c) If they interact with patients on the Internet, physicians must maintain appropriate boundaries of the patient- physician relationship in accordance with professional ethical guidelines just, as they would in any other context. (d) To maintain appropriate professional boundaries physicians should consider separating personal and professional content online. (e) When physicians see content posted by colleagues that appears unprofessional they have a responsibility to bring that content to the attention of the individual, so that he or she can remove it and/or take other appropriate actions. If the behavior significantly violates professional norms and the individual does not take appropriate action to resolve the situation, the physician should report the matter to appropriate authorities. (f) Physicians must recognize that actions online and content posted may negatively affect their reputations among patients and colleagues, may have consequences for their medical careers (particularly for physicians-in- training and medical students), and can undermine public trust in the medical profession. March 2010 (c) maandag 10 januari 2011
    • IBM Policy March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Multiple perspective View March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Privacy March 2010 (c) maandag 10 januari 2011
    • Privacy defined March 2010 (c) maandag 10 januari 2011
    • Privacy defined • Privacy isn't just about keeping things secret, it's about respecting the context of communication and not pushing peoples' communication out of the context it was intended for. (Marshall Kirkpatrick) March 2010 (c) maandag 10 januari 2011
    • Privacy defined • Privacy isn't just about keeping things secret, it's about respecting the context of communication and not pushing peoples' communication out of the context it was intended for. (Marshall Kirkpatrick) • The ability to control access to personal information. March 2010 (c) maandag 10 januari 2011
    • Privacy defined • Privacy isn't just about keeping things secret, it's about respecting the context of communication and not pushing peoples' communication out of the context it was intended for. (Marshall Kirkpatrick) • The ability to control access to personal information. • Privacy used to be cheap but now it is a precious good that is expensive to keep”- Sam Lessin March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Bold Statement! March 2010 (c) maandag 10 januari 2011
    • Bold Statement! March 2010 (c) maandag 10 januari 2011
    • Bold Statement! Privacy does not exist on social media! March 2010 (c) maandag 10 januari 2011
    • Bold Statement! Privacy does not exist on social media! March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Simples rules to maintain your privacy March 2010 (c) maandag 10 januari 2011
    • Simples rules to maintain your privacy • Starting point: being on social media = give up privacy March 2010 (c) maandag 10 januari 2011
    • Simples rules to maintain your privacy • Starting point: being on social media = give up privacy • If you can not say to anyone – do not post March 2010 (c) maandag 10 januari 2011
    • Simples rules to maintain your privacy • Starting point: being on social media = give up privacy • If you can not say to anyone – do not post • Refrain from posting when tired, drunk or emotional March 2010 (c) maandag 10 januari 2011
    • Simples rules to maintain your privacy • Starting point: being on social media = give up privacy • If you can not say to anyone – do not post • Refrain from posting when tired, drunk or emotional • Use privacy settings offered by platforms March 2010 (c) maandag 10 januari 2011
    • Facebook Public •ID •Name Optionally Public •Locale •Posts by me Privacy •Family Public via Friends •Relationships •Interested in and looking for •ID •Bio and favorite quotes •Name •Gender Bullseye •Gender •Website •Profile pic •Religious and political views •Birthday Optionally Public via •Videos Friends •Photos •Bio •Photos and videos I’m tagged •My videos in •Birthday •Events •My links •Notes •Family and relationships •Comments on posts •My notes •Friends can post on my wall •Interested in and looking for •Can see Wall posts by friends •Photos and videos I'm tagged •Mobile phone in •Other phone •Religious and political views •Address Optionally Public via Optionally •Hometown •IM screen name Public Public via Private Friends Public •My website •Email addresses Friends •Current city •Friend requests •If I'm online •Send me messages •Education and work •Appear in search •My status updates •Friend list •Activities, interests, things I •Current City and hometown like •Interests and other Pages •My photos •Instant personalization •What apps you’re using Ref. Justin Kistner •Game and application activity March 2010 (c) Private maandag 10 januari 2011
    • Facebook Privacy Setting Maze March 2010 (c) maandag 10 januari 2011
    • Twitter March 2010 (c) maandag 10 januari 2011
    • LinkedIn March 2010 (c) maandag 10 januari 2011
    • LinkedIn March 2010 (c) maandag 10 januari 2011
    • LinkedIn March 2010 (c) maandag 10 januari 2011
    • YouTube March 2010 (c) maandag 10 januari 2011
    • YouTube March 2010 (c) maandag 10 januari 2011
    • YouTube March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Social Media Monitoring March 2010 (c) maandag 10 januari 2011
    • In the real world... March 2010 (c) maandag 10 januari 2011
    • In the real world... March 2010 (c) maandag 10 januari 2011
    • In the real world... March 2010 (c) maandag 10 januari 2011
    • In the real world... March 2010 (c) maandag 10 januari 2011
    • What should you be listening for? • Complaints • Compliments • Questions • Leads and Inquiries • Opportunity Conversation March 2010 (c) maandag 10 januari 2011
    • Types of social media monitoring 1. Own accounts 2. Business and brand monitoring 3. Market monitoring 4. Personal monitoring Type of services 1. Free 2. Freemium 3. Payable March 2010 (c) maandag 10 januari 2011
    • 4 Steps in social media monitoring • Look at your own accounts daily • On the platforms themselves • Via aggregators such as Tweetdeck, Hootsuite, etc. • Monitor (= Listen) • Via multiple monitoring tools =( not one size fits all) • Analyse and apply sentiment • Engage the conversation March 2010 (c) maandag 10 januari 2011
    • Twitter Monitoring • Step 1: Generic Tweet requesting acknowledgement • Step 2: Request for specific & relevant information • Step 3: File a complaint about not listening March 2010 (c) Vanguard Leadership – Januari 2011 maandag 10 januari 2011
    • Facebook Presence 4% Response rate! • 20% - Page only: Just claimed page (no fans/No posts) • 43% - Starter: a few fans and limited amount of posts • 19% - Advertizers: Fans but only outgoing posts • 18% - Conversationalists: Fans and posts from company and fans March 2010 (c) Vanguard Leadership – Januari 2011 maandag 10 januari 2011
    • Conversations in LinkedIn Groups • Out of 78% uncommented discussions is about 4 out 5 • Link to article or website • Event announcement March 2010 (c) • Advertizing service or product Vanguard Leadership – Januari 2011 maandag 10 januari 2011
    • Which tools? March 2010 (c) Vanguard Leadership – Januari 2011 maandag 10 januari 2011
    • Free Social Media Monitoring Tools March 2010 (c) Vanguard Leadership – Januari 2011 maandag 10 januari 2011
    • Freemium Social Media Monitoring Tools March 2010 (c) Vanguard Leadership – Januari 2011 maandag 10 januari 2011
    • Payable Social Media Monitoring Tools March 2010 (c) Vanguard Leadership – Januari 2011 maandag 10 januari 2011
    • People Searching Monitoring Tools • 123People • Pipl • Addictomatic • How Sociable March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Before I forget... March 2010 (c) 69 maandag 10 januari 2011
    • Before I forget... Social Media is.... March 2010 (c) 69 maandag 10 januari 2011
    • Before I forget... Social Media is.... March 2010 (c) 69 maandag 10 januari 2011
    • March 2010 (c) maandag 10 januari 2011
    • Connect with me to schedule a meeting or get more information! be.linkedin.com/in/micadam http://twitter.com/micadam http://bit.ly/cPdiom http://micvadam.wordpress.com March 2010 (c) maandag 10 januari 2011