1. Make meaning
A woman is often measured by the things she cannot
control. She is measured by the way her body curves or
doesn’t curve.

...
2. Make mantra
“The mission of Wendy’s is to deliver
 superior quality products and services
 for our customers and communities
 through ...
• Wendy’s   “Healthy fast food”
• Wendy’s   “Healthy fast food
• Nike      “Authentic athletic performance”
• Wendy’s   “Healthy fast food”
• Nike      “Authentic athletic performance”
• FedEx     “Peace of mind”
•   Wendy’s   “Healthy fast food”
•   Nike      “Authentic athletic performance”
•   FedEx     “Peace of mind”
•   eBay   ...
“We exist to professionally build long-
 term high-impact sources so that we
 may endeavor to synergistically
 leverage ex...
3. Jump to the next curve
4. Roll the DICEE
Deep: Fanning (Reef)
Intelligent: BF-104 Flashlight
(Panasonic)
Complete: Lexus
Elegant: Nano (Apple)
Emotive: Harley Davidson
5. Don’t worry, be crappy
6. Polarize people
7. Let a hundred flowers
   blossom
8. Churn, baby, churn
9. Niche thyself
Ability
to provide
unique
product or
service
             Value to customer
Ability
to provide
unique
product or
                        Price
service
             Value to customer
Stupid
Ability
to provide
unique
product or
                        Price
service
             Value to customer
Stupid
Ability
to provide
unique
product or
             Dotcom     Price
service
             Value to customer
X
             Stupid
Ability
to provide
unique
product or
             Dotcom     Price
service
             Value to cus...
Breitling Emergency

                          X
             Stupid
Ability
to provide
unique
product or
             Dot...
Smart Car

                          X
             Stupid
Ability
to provide
unique
product or
             Dotcom     Pr...
LG Kimchi refrigerator

                          X
             Stupid
Ability
to provide
unique
product or
             ...
10. Follow the 10/20/30 rule
10 slides
20 minutes
30 point font


    This is 20 points
    This is 14 points

    This is 12 points and what you’re using now
11. Don’t let the bozos grind
    you down
“I think there is a world market for maybe five
 computers.”
                                   Thomas Watson
            ...
“This telephone has too many shortcomings
 to be seriously considered as a means of
 communication. The device is inherent...
“There is no reason why anyone would want a
 computer in their home.”
                                        Ken Olsen
  ...
“It’s too far to drive, and I don’t see how it can
 be a business.”
                                     Guy Kawasaki
    ...
Blog.guykawasaki.com

For copies, send an email to:
gina@garage.com

Photos from iStockPhoto.com
The Art of Innovation (by Guy Kawasaki)
The Art of Innovation (by Guy Kawasaki)
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The Art of Innovation (by Guy Kawasaki)

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Keynote presentation from "Entrepreneurial Thinking" conference, the 4th Annual Sebo Series in Entrepreneurship, April 13, 2007, Bowling Green State University, Bowling Green, Ohio. By Guy Kawasaki.

Published in: Economy & Finance, Business
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  • my fav!
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  • The Art of Innovation (by Guy Kawasaki)
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  • Wonderful arts.

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    www.mdamin76.com/
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  • I thought Guy Kawasaki was a strong advocate of 10/20. 10 slides in 20 minutes. Seems this one is ignoring the basics.
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  • As with any excellent presentation, what you you see on screen supports and doesn't take the place of the presenter. Mr. Kawasaki understands this and the brevity of text on his presentation is punctuated by his speech. To understand, please go to YouTube and search for 'Guy Kawasaki The Art of The Start' which is in four parts. Watch this to understand why his Keynote presentation complements him well.
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Transcript of "The Art of Innovation (by Guy Kawasaki)"

  1. 1. 1. Make meaning
  2. 2. A woman is often measured by the things she cannot control. She is measured by the way her body curves or doesn’t curve. By where she is flat or straight or round. She is measured by 36-24-36 and inches and ages and numbers. By all the outside things that don’t ever add up to who she is on the inside. And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie.
  3. 3. 2. Make mantra
  4. 4. “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”
  5. 5. • Wendy’s “Healthy fast food”
  6. 6. • Wendy’s “Healthy fast food • Nike “Authentic athletic performance”
  7. 7. • Wendy’s “Healthy fast food” • Nike “Authentic athletic performance” • FedEx “Peace of mind”
  8. 8. • Wendy’s “Healthy fast food” • Nike “Authentic athletic performance” • FedEx “Peace of mind” • eBay “Democratize commerce”
  9. 9. “We exist to professionally build long- term high-impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.” Dilbert Mission Statement Generator
  10. 10. 3. Jump to the next curve
  11. 11. 4. Roll the DICEE
  12. 12. Deep: Fanning (Reef)
  13. 13. Intelligent: BF-104 Flashlight (Panasonic)
  14. 14. Complete: Lexus
  15. 15. Elegant: Nano (Apple)
  16. 16. Emotive: Harley Davidson
  17. 17. 5. Don’t worry, be crappy
  18. 18. 6. Polarize people
  19. 19. 7. Let a hundred flowers blossom
  20. 20. 8. Churn, baby, churn
  21. 21. 9. Niche thyself
  22. 22. Ability to provide unique product or service Value to customer
  23. 23. Ability to provide unique product or Price service Value to customer
  24. 24. Stupid Ability to provide unique product or Price service Value to customer
  25. 25. Stupid Ability to provide unique product or Dotcom Price service Value to customer
  26. 26. X Stupid Ability to provide unique product or Dotcom Price service Value to customer
  27. 27. Breitling Emergency X Stupid Ability to provide unique product or Dotcom Price service Value to customer
  28. 28. Smart Car X Stupid Ability to provide unique product or Dotcom Price service Value to customer
  29. 29. LG Kimchi refrigerator X Stupid Ability to provide unique product or Dotcom Price service Value to customer
  30. 30. 10. Follow the 10/20/30 rule
  31. 31. 10 slides
  32. 32. 20 minutes
  33. 33. 30 point font This is 20 points This is 14 points This is 12 points and what you’re using now
  34. 34. 11. Don’t let the bozos grind you down
  35. 35. “I think there is a world market for maybe five computers.” Thomas Watson Chairman, IBM 1943
  36. 36. “This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo 1876
  37. 37. “There is no reason why anyone would want a computer in their home.” Ken Olsen Founder, Digital Equipment Corp. 1977
  38. 38. “It’s too far to drive, and I don’t see how it can be a business.” Guy Kawasaki Bozo
  39. 39. Blog.guykawasaki.com For copies, send an email to: gina@garage.com Photos from iStockPhoto.com
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