Keynote presentation from "Entrepreneurial Thinking" conference, the 4th Annual Sebo Series in Entrepreneurship, April 13, 2007, Bowling Green State University, Bowling Green, Ohio. By Guy Kawasaki.
Keynote presentation from "Entrepreneurial Thinking" conference, the 4th Annual Sebo Series in Entrepreneurship, April 13, 2007, Bowling Green State University, Bowling Green, Ohio. By Guy Kawasaki.
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wgimaAs with any excellent presentation, what you you see on screen supports and doesn't take the place of the presenter. Mr. Kawasaki understands this and the brevity of text on his presentation is punctuated by his speech. To understand, please go to YouTube and search for 'Guy Kawasaki The Art of The Start' which is in four parts. Watch this to understand why his Keynote presentation complements him well.4 years ago
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dimples, analytics please allow me to download this. this presentation is simply great..4 years ago
The Art of Innovation (by Guy Kawasaki)Presentation Transcript
1. Make meaning
A woman is often measured by the things she cannot
control. She is measured by the way her body curves or
doesn’t curve.
By where she is flat or straight or round. She is measured
by 36-24-36 and inches and ages and numbers. By all the
outside things that don’t ever add up to who she is on the
inside.
And so if a woman is to be measured, let her be measured
by the things she can control, by who she is and who she
is trying to become because as every woman knows,
measurements are only statistics, and statistics lie.
2. Make mantra
“The mission of Wendy’s is to deliver
superior quality products and services
for our customers and communities
through leadership, innovation, and
partnerships.”
• Wendy’s “Healthy fast food”
• Wendy’s “Healthy fast food
• Nike “Authentic athletic performance”
• Wendy’s “Healthy fast food”
• Nike “Authentic athletic performance”
• FedEx “Peace of mind”
• Wendy’s “Healthy fast food”
• Nike “Authentic athletic performance”
• FedEx “Peace of mind”
• eBay “Democratize commerce”
“We exist to professionally build long-
term high-impact sources so that we
may endeavor to synergistically
leverage existing effective deliverables
to stay competitive in tomorrow’s
world.”
Dilbert Mission Statement Generator
3. Jump to the next curve
4. Roll the DICEE
Deep: Fanning (Reef)
Intelligent: BF-104 Flashlight
(Panasonic)
Complete: Lexus
Elegant: Nano (Apple)
Emotive: Harley Davidson
5. Don’t worry, be crappy
6. Polarize people
7. Let a hundred flowers
blossom
8. Churn, baby, churn
9. Niche thyself
Ability
to provide
unique
product or
service
Value to customer
Ability
to provide
unique
product or
Price
service
Value to customer
Stupid
Ability
to provide
unique
product or
Price
service
Value to customer
Stupid
Ability
to provide
unique
product or
Dotcom Price
service
Value to customer
X
Stupid
Ability
to provide
unique
product or
Dotcom Price
service
Value to customer
Breitling Emergency
X
Stupid
Ability
to provide
unique
product or
Dotcom Price
service
Value to customer
Smart Car
X
Stupid
Ability
to provide
unique
product or
Dotcom Price
service
Value to customer
LG Kimchi refrigerator
X
Stupid
Ability
to provide
unique
product or
Dotcom Price
service
Value to customer
10. Follow the 10/20/30 rule
10 slides
20 minutes
30 point font
This is 20 points
This is 14 points
This is 12 points and what you’re using now
11. Don’t let the bozos grind
you down
“I think there is a world market for maybe five
computers.”
Thomas Watson
Chairman, IBM
1943
“This telephone has too many shortcomings
to be seriously considered as a means of
communication. The device is inherently of
no value to us.”
Western Union internal memo
1876
“There is no reason why anyone would want a
computer in their home.”
Ken Olsen
Founder, Digital Equipment Corp.
1977
“It’s too far to drive, and I don’t see how it can
be a business.”
Guy Kawasaki
Bozo
Blog.guykawasaki.com
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