Motivations Of The Different Players In A Startup CommunityBased on http://startup-communities.com/2012/04/06/motivations-...
Entrepreneur•   Mission / Purpose    •   Varies•   Target Clients    •   Varies•   Motivations    •   Fix a problem    •  ...
Varies                      Fix a problemVaries               Change the world                        Hit it big          ...
Management Teams•   Mission / Purpose    •   ?•   Target Clients    •   Entrepreneur•   Motivations    •   Purpose, vision...
Entrepreneur                     Purpose, vision                       Hit it big?                      financially       F...
Executive Pool•   Mission / Purpose    •   ?•   Target Clients    •   Entrepreneur    •   VC    •   Angel Investor•   Moti...
Angel Investor Entrepreneur Venture Capitalist                                     Low risk                               ...
Venture Capitalists•   Mission / Purpose    •   High salaries    •   Generate large ROI    •   Low risk•   Target Clients ...
Start up Companies High Salaries                            Hit it bigGenerate large                        Fairly secure ...
Angel Investors•   Mission / Purpose    •   No salaries    •   Help entrepreneur    •   Generate large ROI    •   Can be a...
Entrepreneur                  No Salaries                     Hit it big                     Help                        I...
Target Clients                  Venture CapitalistManagement Team     Entrepreneur       Executive Pool                   ...
Motivation = Hit it big                                                                 Government    Management Team    V...
Questions, comments so far•       Difference between a "mission" and a "motivation"?    •        Example: VC mission is "h...
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Startup community motivations - crude visualizations

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Some visualizations of startup player motivations, based on http://startup-communities.com/2012/04/06/motivations-of-the-different-players-in-a-startup-community/

Published in: Business, Economy & Finance
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  • Startup community motivations - crude visualizations

    1. 1. Motivations Of The Different Players In A Startup CommunityBased on http://startup-communities.com/2012/04/06/motivations-of-the-different-players-in-a-startup-community/ Visualizing some of the relationships Keith Instone 1
    2. 2. Entrepreneur• Mission / Purpose • Varies• Target Clients • Varies• Motivations • Fix a problem • Change the world • Hit it big financially 2
    3. 3. Varies Fix a problemVaries Change the world Hit it big financially Entrepreneur
    4. 4. Management Teams• Mission / Purpose • ?• Target Clients • Entrepreneur• Motivations • Purpose, vision • Hit it big financially • Part of something • Fun 4
    5. 5. Entrepreneur Purpose, vision Hit it big? financially Fun Part of somethingManagement Teams
    6. 6. Executive Pool• Mission / Purpose • ?• Target Clients • Entrepreneur • VC • Angel Investor• Motivations • Low risk • Personal cash flow • Hit it big financially 6
    7. 7. Angel Investor Entrepreneur Venture Capitalist Low risk Personal cash ? flow Hit it big financially Executive Pool
    8. 8. Venture Capitalists• Mission / Purpose • High salaries • Generate large ROI • Low risk• Target Clients • Start up companies• Motivations • Hit it big • Fairly secure high salaries 8
    9. 9. Start up Companies High Salaries Hit it bigGenerate large Fairly secure high ROI salaries Low risk Venture Capitalists
    10. 10. Angel Investors• Mission / Purpose • No salaries • Help entrepreneur • Generate large ROI • Can be a hobby• Target Clients • Entrepreneur• Motivations • Hit it big • Intellectual stimulation • Meet people 10
    11. 11. Entrepreneur No Salaries Hit it big Help IntellectualCan be a hobby stimulation entrepreneur Generate large Meet people ROI Angel Investor
    12. 12. Target Clients Venture CapitalistManagement Team Entrepreneur Executive Pool Angel Investor 12
    13. 13. Motivation = Hit it big Government Management Team Venture Capitalist Angel Investor Hit it big Business Incubators Entrepreneur Executive Pool Universities Chamber of Commerce 13
    14. 14. Questions, comments so far• Difference between a "mission" and a "motivation"? • Example: VC mission is "high salary" and motivation is "fairly secure high salaries"• Some target clients not clear • VCs have "start up companies" as a client yet that is not a "player" - is that really the same as "entrepreneur" or is a start up company defined as a collection of players? • Business Associations target "everyone": not useful unless break down their motivations/missions with clusters of players. • Universities serve NO ONE? Ouch.• Some missions, target clients missing, need to control the vocabulary more• Motivations/missions per relationship could be informative • Example: Executive Pool motivation with VC could be different than motivation with AI• Possible uses of visualizations like this • Abstract diagram of the whole ecosystem to help people see themselves and see what drives others’ actions. • Focused diagrams that show key parts of how things work - e.g. perhaps illustrating a tension between what an incubator wants vs. what the govt wants or the entrepreneur wants 14
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