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ID Community of Practice Presentation Transcript

  • 1. 1 institute of design community of practice Johnghee Choi * Rob Murray * Patricia Kelton * Seth Kutnick * Susan Stirling
  • 2. 2 project goal: This is a story about us and our future. The reality is that ID can be a very overwhelming experience. create a platform for the This is because in the short period of time we are here we have to process significant amounts of information from multiple sources. We choose classes, learn methods ID Community to and apply them, and then in addition to all of this we need to find a job. One of the most important reasons we are at ID is to build a advance our communal network of lifelong relationships. Imagine something which could make all of and individual design this a little bit easier. What might that look like? This presentation is the result of a disciplines. collaboration with another class– Social Networking Workshop Spring 2008 taught by Rachel Powers. The topic of that other class was Communities of Practice. The charge of the class was to create a working prototype. Synthesis was meant to help generate more concepts. Patricia Kelton and Robert Murray were in that class and brought the assignment/topic to this Synthesis class.
  • 3. problem framing 3 opportunity map landscape of stakeholders support connect jobs network connect support Found trends methods MDM Phd methods alum trends MBA/ MDes MDes network jobs current board info IIT funding sponsors interns ID students employee orient staff future iit student ideas We looked at the landscape using an opportunity mind map to visually represent faculty access the various stakeholders and some core needs. It was also clear the alumni group was and is more separate then the other stakeholders. Our goal was to generate info visiting concepts that would bring alumni closer to and become the focus of an ID Community of Practice. conf comm adj full
  • 4. 4 beginnings: research personas stakeholder mind-map fishbone principles
  • 5. sensing intent 5 research with a range of subjects: prospects, students, alumni, faculty, staff •survey monkey •interviews •secondary research - previous design work - competitors networks Research was done by both classes and included primary and secondary research, as well as an audit of past efforts and an audit of competitor networks. (See apprendix)
  • 6. sensing intent 6 We created personas to better characterize the needs of the core stakeholders. But it personas became clear that we needed to add a fourth stakeholder – staff/faculty, Prospective Current Student Alumni Dan has been working as an electrical Tracy is a second year MDes student Jaime graduated from ID three years ago. engineer since college. He enjoys his focusing on Design Research. She has She has been working as an innovation work but really wants to focus more on enjoyed learning the various design strategist for a design consultancy firm. the actual needs of people. He hears methods but is unsure when to apply Jaime loves the work she is doing but about an ID open house from a friend. certain methods to certain projects. She would like to incorporate more of the After attending, he is completely blown has tried the methods wiki on seeID but methods he learned at ID into her away by their human centered approach. finds it to be a huge abyss of methods practice. She has been advocating the ID If he could, he would start tomorrow. without any information as to how she way but is convinced that his argument After that initial excitement has worn off, should apply them. Questions Tracy would be more effective if she had access Dan is left with a few questions… commonly has are… to more past and current ID projects. She would also like to maintain some ID • What type of jobs • What methods should I use connections while making some new will I be qualified for for my research workshop project? ones. Jaime wants to know… once I finish ID? • How have these • What types of projects • What exactly is methods been utilized in is ID currently working on? Design Planning and why other ID projects and is it that no one has heard of it? real life scenarios? • What are other ID Alumni doing? Where are they? • Should I get a Mac or a PC? • Who would be the best professor to talk to about • How can I best utilize ID methods these methods? into my current practice?
  • 7. observations 7 prospect students alumni staff/faculty want to “experience” the potential school. what will this be like? who are these new students? want students / alums to Wish to be able to picture themselves in the feel insecure about ability to succeed, as personal contacts move on alumni loose contact with succeed and invest personal facility and functioning with the student very disoriented at first. 1st quarter is wasted physical school (even in chicago) time and energy to facilitate body and faculty in order to assist with some anger over disorganization/lack communication alumni reach out in order to maintain contact - no auto decision making. Anxious about value of education. Buyers remorse? - want reassurance that this was correct decision. Why recent grads feel anxious about continued access to trends know that students are did school accept me? Why will i succeed here? attend 1 - 4 conferences per year to stay industry trends dissatisfied but don’t have feel no real advisor / too busy an answer Want to compare program with others but Curious / overwhelmed by student body. have attempted to create virtual connections with other alumni aware of growing find it difficult to understand the jargon and Language / cultural barriers inhibit - some success competition from business & cut through the corporate message to get at Feel intimidated by some. technical difficulties staying virtually connected with school design schools, concern truth. Find hard to connect to others alumni contact info not up to date about higher tuition & no undergrad to feed school programs all seem same - value student / there are cliques & divisions amongst students: MDM/Mdes feel instant rapport & respect from other alumni feel business press is alumni comments as more authentic misunderstanding & increases cliches vs breaking them down know can contact anyone with positive response powerful marketing tool tight connection to “class” shared understanding / process / interests - pride of knowledge faculty visibility is critical if come to ID to visit believe that everyone is hard to understand official class descriptions - want multiple ways to confusion over method & class material access after feel business / foundation extremely helpful. Was uniformly made to understand info - particularly to register graduation relationship is critical for feel comfortable. Felt the information was ID jargon gets in way at first not using alumni net - get contacts through seeid & other class content, internships, candid & meaningful. networked groups hiring, and funding Found website confusing - different answers don’t know what other students are doing - no auto sharing not convinced ID can add value after graduation -NO NEED rely on word of mouth for in different places. no way to easily record / share links, info, thoughts in shared database TO VISIT BECAUSE THERE IS NOTHING I CAN USE marketing of ID - therefor loss of info because not shared with all & not recorded like to attend ID conferences concerned about lack of have tried many things to connect: flickr, facebook, linkdin, etc find principles relevant - but a frameworks impractical to connection to alumni implement Thought income survey very useful. But can’t connect case histories / methods have tried many things to connect: flickr, facebook, linkdin, have supported many didn’t have a clear understanding of what no time to browse through many databases to get info for projects alumni chapters, uses email activities: id wiki, id website, the positions entailed: day to day activities, anger over inefficiency - can’t feedback/opinion would like an automatic feed recruit id, design workshops, requirements for, career trajectories. confusion over method & class material access after graduation want to share interviews with stakeholder not clear on alumni net & official organizations for graduates want job / contact info time starved time starved time starved pressed for budget stressed out over decision MDM - competing family obligations must be effortless pressed for time concerned about cost stressed out struggling for personal life balance pressed for staff confused about criteria concerned about money competing family obligations From the research data and clustering, hopeful about future dealing with too much info we captured a host of observations for using ID prospective student yahoo group students HOPE alumni network is strong concerned about future direction of school FOUR key stakeholders. about future the concerned for information - finds some of content network vs community - connected by content not social - curious about concerned about maintaining quality of graduates direction of school alarming and confusing alumni- this grows stronger as closer to graduation doesn’t feel ID values feedback/opinions wish alumni job network was more complete raising quality of graduates
  • 8. observations & insights 8 prospect students alumni staff/faculty want to “experience” the potential school. what will this be like? who are these new students? want students / alums to Wish to be able to picture themselves in the feel insecure about ability to succeed, as personal contacts move on alumni loose contact with succeed and invest personal facility and functioning with the student very disoriented at first. 1st quarter is wasted physical school (even in chicago) time and energy to facilitate body and faculty in order to assist with some anger over disorganization/lack communication alumni reach out in order to maintain contact - no auto decision making. Anxious about value of education. Buyers remorse? - want reassurance that this was correct decision. Why recent grads feel anxious about continued access to trends know that students are did school accept me? Why will i succeed here? attend 1 - 4 conferences per year to stay industry trends dissatisfied but don’t have Students, prospects & alumni feel no real advisor / too busy an answer Want to compare program with others but find it difficult to understand the jargon and all value community. Curious / overwhelmed by student body. Language / cultural barriers inhibit have attempted to create virtual connections with other alumni - some success aware of growing competition from business & cut through the corporate message to get at Feel intimidated by some. technical difficulties staying virtually connected with school design schools, concern truth. Individuals associated Find hard to connect to others alumni contact info not up to date about higher tuition & no undergrad to feed school programs all seem same - value student / alumni comments as more authentic with ID are supportive of there are cliques & divisions amongst students: MDM/Mdes misunderstanding & increases cliches vs breaking them down tight connection to “class” feel instant rapport & respect from other alumni know can contact anyone with positive response shared understanding / process / interests - pride of feel business press is powerful marketing tool their colleagues & make knowledge faculty visibility is critical if come to ID to visit believe that everyone is hard to understand official class descriptions - want multiple ways to a serious effort to help. confusion over method & class material access after feel business / foundation extremely helpful. Was uniformly made to understand info - particularly to register graduation relationship is critical for feel comfortable. Felt the information was ID jargon gets in way at first not using alumni net - get contacts through seeid & other class content, internships, candid & meaningful. networked groups hiring, and funding Found website confusing - different answers don’t know what other students are doing - no auto sharing not convinced ID can add value after graduation -NO NEED rely on word of mouth for in different places. no way to easily record / share links, info, thoughts in shared database TO VISIT BECAUSE THERE IS NOTHING I CAN USE marketing of ID - therefor loss of info because not shared with all & not recorded like to attend ID conferences concerned about lack of have tried many things to connect: flickr, facebook, linkdin, etc find principles relevant - but a frameworks impractical to connection to alumni implement Thought income survey very useful. But can’t connect case histories / methods have tried many things to connect: flickr, facebook, linkdin, have supported many didn’t have a clear understanding of what no time to browse through many databases to get info for projects alumni chapters, uses email activities: id wiki, id website, the positions entailed: day to day activities, anger over inefficiency - can’t feedback/opinion would like an automatic feed recruit id, design workshops, requirements for, career trajectories. confusion over method & class material access after graduation want to share interviews with stakeholder not clear on alumni net & official organizations for graduates want job / contact info time starved time starved time starved pressed for budget stressed out over decision MDM - competing family obligations must be effortless pressed for time concerned about cost stressed out struggling for personal life balance pressed for staff confused about criteria concerned about money competing family obligations hopeful about future dealing with too much info using ID prospective student yahoo group students HOPE alumni network is strong concerned about future direction of school concerned about future for information - finds some of content network vs community - connected by content not social - curious about concerned about maintaining quality of graduates direction of school alarming and confusing alumni- this grows stronger as closer to graduation doesn’t feel ID values feedback/opinions wish alumni job network was more complete raising quality of graduates
  • 9. observations & insights 9 prospect students alumni staff/faculty want to “experience” the potential school. what will this be like? who are these new students? want students / alums to Wish to be able to picture themselves in the feel insecure about ability to succeed, as personal contacts move on alumni loose contact with succeed and invest personal facility and functioning with the student very disoriented at first. 1st quarter is wasted physical school (even in chicago) time and energy to facilitate body and faculty in order to assist with some anger over disorganization/lack communication alumni reach out in order to maintain contact - no auto decision making. Anxious about value of education. Buyers remorse? - want reassurance that this was correct decision. Why recent grads feel anxious about continued access to trends know that students are did school accept me? Why will i succeed here? attend 1 - 4 conferences per year to stay industry trends dissatisfied but don’t have feel no real advisor / too busy an answer Want to compare program with others but Curious / overwhelmed by student body. have attempted to create virtual connections with other alumni aware of growing find it difficult to understand the jargon and Language / cultural barriers inhibit - some success competition from business & cut through the corporate message to get at truth. Feel intimidated by some. Find hard to connect to others Social / Professional technical difficulties staying virtually connected with school alumni contact info not up to date design schools, concern about higher tuition & no undergrad to feed school programs all seem same - value student / alumni comments as more authentic there are cliques & divisions amongst students: MDM/Mdes misunderstanding & increases cliches vs breaking them down networking is becoming feel instant rapport & respect from other alumni know can contact anyone with positive response feel business press is powerful marketing tool tight connection to “class” shared understanding / process / interests - pride of an increasingly powerful knowledge faculty visibility is critical if come to ID to visit believe that everyone is hard to understand official class descriptions - want multiple ways to extremely helpful. Was uniformly made to understand info - particularly to register mode of communication: confusion over method & class material access after graduation feel business / foundation relationship is critical for feel comfortable. Felt the information was ID jargon gets in way at first not using alumni net - get contacts through seeid & other class content, internships, candid & meaningful. perceived as authentic & networked groups hiring, and funding trustworthy Found website confusing - different answers don’t know what other students are doing - no auto sharing not convinced ID can add value after graduation -NO NEED rely on word of mouth for in different places. no way to easily record / share links, info, thoughts in shared database TO VISIT BECAUSE THERE IS NOTHING I CAN USE marketing of ID - therefor loss of info because not shared with all & not recorded like to attend ID conferences concerned about lack of have tried many things to connect: flickr, facebook, linkdin, etc find principles relevant - but a frameworks impractical to connection to alumni implement Thought income survey very useful. But can’t connect case histories / methods have tried many things to connect: flickr, facebook, linkdin, have supported many didn’t have a clear understanding of what no time to browse through many databases to get info for projects alumni chapters, uses email activities: id wiki, id website, the positions entailed: day to day activities, anger over inefficiency - can’t feedback/opinion would like an automatic feed recruit id, design workshops, requirements for, career trajectories. confusion over method & class material access after graduation want to share interviews with stakeholder not clear on alumni net & official organizations for graduates want job / contact info time starved time starved time starved pressed for budget stressed out over decision MDM - competing family obligations must be effortless pressed for time concerned about cost stressed out struggling for personal life balance pressed for staff confused about criteria concerned about money competing family obligations hopeful about future dealing with too much info using ID prospective student yahoo group students HOPE alumni network is strong concerned about future direction of school concerned about future for information - finds some of content network vs community - connected by content not social - curious about concerned about maintaining quality of graduates direction of school alarming and confusing alumni- this grows stronger as closer to graduation doesn’t feel ID values feedback/opinions wish alumni job network was more complete raising quality of graduates
  • 10. observations & insights 10 prospect students alumni staff/faculty want to “experience” the potential school. what will this be like? who are these new students? want students / alums to Wish to be able to picture themselves in the feel insecure about ability to succeed, as personal contacts move on alumni loose contact with succeed and invest personal facility and functioning with the student very disoriented at first. 1st quarter is wasted physical school (even in chicago) time and energy to facilitate body and faculty in order to assist with some anger over disorganization/lack communication alumni reach out in order to maintain contact - no auto decision making. Anxious about value of education. Buyers remorse? - want reassurance that this was correct decision. Why recent grads feel anxious about continued access to trends know that students are did school accept me? Why will i succeed here? attend 1 - 4 conferences per year to stay industry trends dissatisfied but don’t have feel no real advisor / too busy an answer Want to compare program with others but Curious / overwhelmed by student body. have attempted to create virtual connections with other alumni aware of growing find it difficult to understand the jargon and Language / cultural barriers inhibit - some success competition from business & cut through the corporate message to get at Feel intimidated by some. technical difficulties staying virtually connected with school design schools, concern truth. Find hard to connect to others alumni contact info not up to date about higher tuition & no undergrad to feed school programs all seem same - value student / there are cliques & divisions amongst students: MDM/Mdes feel instant rapport & respect from other alumni feel business press is alumni comments as more authentic misunderstanding & increases cliches vs breaking them down know can contact anyone with positive response powerful marketing tool tight connection to “class” shared understanding / process / interests - pride of knowledge faculty visibility is critical if come to ID to visit believe that everyone is hard to understand official class descriptions - want multiple ways to confusion over method & class material access after feel business / foundation extremely helpful. Was uniformly made to understand info - particularly to register graduation relationship is critical for feel comfortable. Felt the information was ID jargon gets in way at first not using alumni net - get contacts through seeid & other class content, internships, candid & meaningful. networked groups hiring, and funding Found website confusing - different answers don’t know what other students are doing - no auto sharing not convinced ID can add value after graduation -NO NEED rely on word of mouth for in different places. no way to easily record / share links, info, thoughts in shared database TO VISIT BECAUSE THERE IS NOTHING I CAN USE marketing of ID - therefor Greater levels of satisfaction loss of info because not shared with all & not recorded have tried many things to connect: flickr, facebook, linkdin, etc like to attend ID conferences find principles relevant - but a frameworks impractical to concerned about lack of connection to alumni implement Thought income survey very useful. But didn’t have a clear understanding of what with an ID education relates can’t connect case histories / methods no time to browse through many databases to get info for projects have tried many things to connect: flickr, facebook, linkdin, alumni chapters, uses email have supported many activities: id wiki, id website, to greater involvement the positions entailed: day to day activities, anger over inefficiency - can’t feedback/opinion would like an automatic feed recruit id, design workshops, requirements for, career trajectories. confusion over method & class material access after graduation want to share interviews with stakeholder not clear on alumni net & official organizations for graduates want job / contact info time starved stressed out over decision with & loyalty to the ID time starved MDM - competing family obligations time starved must be effortless pressed for budget pressed for time concerned about cost stressed out struggling for personal life balance pressed for staff confused about criteria community, both while in the concerned about money hopeful about future competing family obligations dealing with too much info using ID prospective student yahoo group for information - finds some of content alarming and confusing program & after graduation. students HOPE alumni network is strong network vs community - connected by content not social - curious about concerned about future direction of school concerned about maintaining quality of graduates concerned about future direction of school alumni- this grows stronger as closer to graduation doesn’t feel ID values feedback/opinions wish alumni job network was more complete raising quality of graduates
  • 11. observations & insights 11 prospect students alumni staff/faculty want to “experience” the potential school. what will this be like? who are these new students? want students / alums to Wish to be able to picture themselves in the feel insecure about ability to succeed, as personal contacts move on alumni loose contact with succeed and invest personal facility and functioning with the student very disoriented at first. 1st quarter is wasted physical school (even in chicago) time and energy to facilitate body and faculty in order to assist with some anger over disorganization/lack communication alumni reach out in order to maintain contact - no auto decision making. Anxious about value of education. Buyers remorse? - want reassurance that this was correct decision. Why recent grads feel anxious about continued access to trends know that students are Seek resources which did school accept me? Why will i succeed here? feel no real advisor / too busy attend 1 - 4 conferences per year to stay industry trends dissatisfied but don’t have an answer Want to compare program with others but quickly allow them to Curious / overwhelmed by student body. have attempted to create virtual connections with other alumni aware of growing find it difficult to understand the jargon and stay current with design / Language / cultural barriers inhibit - some success competition from business & cut through the corporate message to get at Feel intimidated by some. technical difficulties staying virtually connected with school design schools, concern truth. Find hard to connect to others alumni contact info not up to date about higher tuition & no cultural / tech. / business undergrad to feed school programs all seem same - value student / there are cliques & divisions amongst students: MDM/Mdes feel instant rapport & respect from other alumni feel business press is alumni comments as more authentic misunderstanding & increases cliches vs breaking them down know can contact anyone with positive response powerful marketing tool trends - particularly the tight connection to “class” shared understanding / process / interests - pride of knowledge faculty visibility is critical extremely helpful. Was uniformly made to integration of these. if come to ID to visit believe that everyone is hard to understand official class descriptions - want multiple ways to understand info - particularly to register confusion over method & class material access after graduation feel business / foundation relationship is critical for This is a priority. feel comfortable. Felt the information was ID jargon gets in way at first not using alumni net - get contacts through seeid & other class content, internships, candid & meaningful. networked groups hiring, and funding Found website confusing - different answers don’t know what other students are doing - no auto sharing not convinced ID can add value after graduation -NO NEED rely on word of mouth for in different places. no way to easily record / share links, info, thoughts in shared database TO VISIT BECAUSE THERE IS NOTHING I CAN USE marketing of ID - therefor loss of info because not shared with all & not recorded like to attend ID conferences concerned about lack of have tried many things to connect: flickr, facebook, linkdin, etc find principles relevant - but a frameworks impractical to connection to alumni implement Thought income survey very useful. But can’t connect case histories / methods have tried many things to connect: flickr, facebook, linkdin, have supported many didn’t have a clear understanding of what no time to browse through many databases to get info for projects alumni chapters, uses email activities: id wiki, id website, the positions entailed: day to day activities, anger over inefficiency - can’t feedback/opinion would like an automatic feed recruit id, design workshops, requirements for, career trajectories. confusion over method & class material access after graduation want to share interviews with stakeholder not clear on alumni net & official organizations for graduates want job / contact info time starved time starved time starved pressed for budget stressed out over decision MDM - competing family obligations must be effortless pressed for time concerned about cost stressed out struggling for personal life balance pressed for staff confused about criteria concerned about money competing family obligations hopeful about future dealing with too much info using ID prospective student yahoo group students HOPE alumni network is strong concerned about future direction of school concerned about future for information - finds some of content network vs community - connected by content not social - curious about concerned about maintaining quality of graduates direction of school alarming and confusing alumni- this grows stronger as closer to graduation doesn’t feel ID values feedback/opinions wish alumni job network was more complete raising quality of graduates
  • 12. observations & insights 12 prospect students alumni staff/faculty want to “experience” the potential school. Wish to what will this be like? who are these new students? want students / alums to succeed be able to picture themselves in the facility and feel insecure about ability to succeed, as personal contacts move on alumni loose contact functioning with the student body and faculty in very disoriented at first. 1st quarter is wasted with physical school (even in chicago) order to assist with decision making. some anger over disorganization/lack alumni reach out in order to maintain contact - communication no auto the great Anxious about value of education. Buyers remorse? - want reassurance that this was correct decision. Why did school accept me? Why will i succeed here? satisfied recent grads feel anxious about continued access to know that students are dissatisfied but don’t have an trends attend 1 - 4 conferences per year to stay industry answer majority value students stay feel no real advisor / too busy trends Want to compare program with others but find it Curious / overwhelmed by student body. have attempted to create virtual connections with aware of growing competition from business & community involved difficult to understand the jargon and cut through Language / cultural barriers inhibit other alumni - some success design schools the corporate message to get at truth. Feel intimidated by some. technical difficulties staying virtually connected with Find hard to connect to others school alumni contact info not up to date programs all seem same - value student / alumni there are cliques & divisions amongst students: feel instant rapport & respect from other alumni NA comments as more authentic MDM/Mdes know can contact anyone with positive response misunderstanding & increases cliches vs breaking shared understanding / process / interests - pride of them down knowledge tight connection to “class” if come to ID to visit believe that everyone is hard to understand official class descriptions - want confusion over method & class material access after NA extremely helpful. Was uniformly made to feel multiple ways to understandWe summarized the core observations info - particularly to graduation comfortable. Felt the information was candid & register into these core insights using alumni net - get contacts through seeid & not meaningful. ID jargon gets in way at first other networked groups Found website confusing - different answers in don’t know what other students are doing - no not convinced ID can add value after graduation - NA different places. auto sharing NO NEED TO VISIT BECAUSE THERE IS quickly allow social and no way to easily record / share links, info, thoughts NOTHING I CAN USE in shared database like to attend ID conferences loss of info because not shared with all & not find principles relevant - but a frameworks Thought income survey very useful. But didn’t have recorded can’t connect case histories / methods impractical to implement have tried many things to connect: flickr, facebook, have supported many activities: id wiki, id website, them to stay professional a clear understanding of what the positions entailed: have tried many things to connect: flickr, facebook, no time to browse through many databases to get linkdin, alumni chapters, uses email recruit id, design workshops, interviews with day to day activities, requirements for, career linkdin, etc info for projects would like an automatic feed stakeholder trajectories. anger over inefficiency - can’t feedback/opinion want to share current networking confusion over method & class material access want job / contact info time starved after graduation time starved time starved pressed for budget stressed out over decision not clear on alumni net & official organizations for MDM - competing family obligations must be effortless pressed for time concerned about cost graduates stressed out struggling for personal life balance pressed for staff confused about criteria concerned about money competing family obligations hopeful about future dealing with too much info NA students HOPE alumni network is strong concerned about future direction of school concerned about future direction of school network vs community - connected by content not concerned about maintaining quality of graduates concerned about maintaining quality of graduates social - curious about alumni- this grows stronger doesn’t feel ID values feedback/opinions as closer to graduation wish alumni job network was more complete
  • 13. principles 13 observation insight principle Seeid, website, IDwiki, ID blogs, methods & processes are valued but not easy to provide multiple searchable views of the access & located in multiple locations methods information connectivity “burn out” too much effort to people are overwhelmed with info allow filtering of content - so that individual maintain & review can customize both the quantity and the viewpoint and only what is pertinent them content many are “link-crazed” and compares book staying abreast of trends is a goal shared by the make it easy to share & organize link lists, link lists, bookmarking sites, etc. ID community many informal networks have been created everyone seeks information and keeps multiple utilize the power of collective contributions to data bases for personal use add value - this will drive loyalty and provide for content alumni net is underutilized and has no new communities only survive if the individuals this platform will be organic- it will be self content involved gain value from participationWe then furtherdefining in observations and relevant and refined our order to remain continue to exist generated insights and principles for design ideas. The principles clustered into larger increasing participation on linkdin, facebook, social & professional networks are increasinglyContent – Network “node” rather than simply a link themes of become the and Offline network flickr, blogs, etc valued related activities. other nodes to frustration over lack of change - students just would be more involved if felt opinions / provide opportunity for feedback on classes, give up viewpoint were valued faculty, direction of school were unlikely to attend ID activities if hadn’t a mix of physical and virtual interaction creates encourage multiple types of connection: personally met the current student body a stronger community physical & virtual offline drop off of involvement with Id increases as automatically join in ID community throughout integrate entire population - involve in same time from graduation increases, partially fueled academic career will encourage continued community from beginning of school by lack of physical connection participation after graduation throughout career
  • 14. 14 early synthesis: concept matrix and grouping positioning map refined positioning map trend list scenarios
  • 15. exploring concepts 15 content We conducted a brainstorming session to generate point ideas in terms of the three themes. We were able to further align the concepts into activity themes you see along the top of this matrix. network offline
  • 16. exploring concepts 16 content network offline Really ??? prospects need to research independently & through conversation
  • 17. exploring concepts 17 content network offline Just linkedIN? students want to understand larger context of their education
  • 18. exploring concepts 18 content network offline How fast? alumni will only participate if it is fast / easy / and creates value for them
  • 19. exploring concepts 19 content network offline Karma! create positive word-of-mouth about ID through satisfied community
  • 20. exploring concepts 20 prospect students alumni staff/faculty want to “experience” the potential school. Wish to be what will this be like? who are these new students? want students / alums to succeed able to picture themselves in the facility and feel insecure about ability to succeed, as personal contacts move on alumni loose contact functioning with the student body and faculty in order very disoriented at first. 1st quarter is wasted with physical school (even in chicago) to assist with decision making. some anger over disorganization/lack alumni reach out in order to maintain contact - communication no auto Anxious about value of education. Buyers remorse? - want reassurance that this was recent grads feel anxious about continued access to know that students are dissatisfied but don’t have an correct decision. Why did school accept me? Why trends answer will i succeed here? attend 1 - 4 conferences per year to stay industry Really? Karma! feel no real advisor / too busy trends Want to compare program with others but find it Curious / overwhelmed by student body. have attempted to create virtual connections with aware of growing competition from business & difficult to understand the jargon and cut through the Language / cultural barriers inhibit other alumni - some success design schools “I need to know everything” corporate message to get at truth. Feel intimidated by some. Find hard to connect to others “ID needs positive word of mouth” technical difficulties staying virtually connected with school alumni contact info not up to date programs all seem same - value student / alumni there are cliques & divisions amongst students: feel instant rapport & respect from other alumni NA comments as more authentic MDM/Mdes know can contact anyone with positive response misunderstanding & increases cliches vs shared understanding / process / interests - pride of breaking them down knowledge tight connection to “class” We then grouped some ideas along the lines if come to ID to visit believe that everyone is hard to understand official class descriptions - confusion over method & class material access after NA extremely helpful. Was uniformly made to feel of the stakeholders: students, prospects, want multiple ways to understand info - graduation comfortable. Felt the information was candid & particularly to register staff, and alumni. We also gave names net the contacts through seeid & not using alumni to - get meaningful. ID jargon gets in way at first grouped ideas. other networked groups Found website confusing - different answers in don’t know what other students are doing - no not convinced ID can add value after graduation - NA different places. auto sharing NO NEED TO VISIT BECAUSE THERE IS no way to easily record / share links, info, NOTHING I CAN USE thoughts in shared database like to attend ID conferences loss of info because not shared with all & not find principles relevant - but a frameworks Thought income survey very useful. But didn’t have a recorded impractical to implement can’t connect case histories / methods have tried many things to connect: flickr, facebook, have supported many activities: id wiki, id website, How fast? have tried many things to connect: flickr, Just linkedIN? clear understanding of what the positions entailed: no time to browse through many databases to get linkdin, alumni chapters, uses email recruit id, design workshops, interviews with day to day activities, requirements for, career facebook, linkdin, etc info for projects would like an automatic feed stakeholder trajectories. anger over inefficiency - can’t feedback/opinion want to share confusion over method & class material access want job / contact info after graduation time starved “I need fast and easy information” stressed out over decision time starved not clear on alumni net & official organizations for MDM - competing family obligations graduates “What methods should I use and when?” time starved must be effortless pressed for budget pressed for time concerned about cost stressed out struggling for personal life balance pressed for staff confused about criteria concerned about money competing family obligations hopeful about future dealing with too much info NA students HOPE alumni network is strong concerned about future direction of school concerned about future direction of school network vs community - connected by content concerned about maintaining quality of graduates concerned about maintaining quality of graduates not social - curious about alumni- this grows doesn’t feel ID values feedback/opinions stronger as closer to graduation wish alumni job network was more complete
  • 21. exploring concepts 21 Using other tools, we aligned the point concepts on a two by two chart of ID Business Values vs ID Student Needs. High 1st concept position-map ID interns (summer) Huch’s workshop (summer) Filterable Mid-semester information ID summer camp for evaluation Alum contact Business information Video events Big event (alum/students) Class Site visit You tube rating videos Suggestion box “Design in Action” - Stronger IIT links connection transparency Transparency Events w/application process Design school ID value Forum Job bank ID portfolios Methods Hot Link to desktop Mentor program ID reunion Book list ID alumni magazine Alumni Online Chapters resources Information connections to Case histories ID dirctory other schools Merchandise Low High Student needs
  • 22. concept refinement 22 concept criteria student criteria: staff criteria: financial aid fundraising engaging experience faculty networking / community partnerships jobs high quality students knowledge / learn visibility nuts & bolts alum relationships industry trends prospective students school brand retention
  • 23. concept refinement 23 The two by two was initially a guess until we scored the ideas and weighted refined concept scoring the results by user value business value criteria 2.1 1.6 0.8 1.6 2.4 1.6 1.6 1.6 user value criteria 2.1 1.4 1.3 0.7 0.7 2.1 1.4 1.4 networking / community prospective students high quality students engaging experience alum relationships knowledge / learn industry trends school brand partnerships nuts & bolts financial aid fundraising retention visibility faculty total total jobs concepts summer camps - biz 3 4 4 3 4 1 4 5 37 2 1 5 4 5 2 4 1 40 summer camp - students 5 4 4 1 2 5 1 1 37 1 1 1 3 1 1 5 5 22 alumni maps - jobs/info/salary 2 1 5 5 2 1 2 3 27 2 3 3 4 4 5 4 2 39 See ID 2.0 / AlumniNet 2.0 3 4 5 5 5 5 3 5 48 1 3 1 1 1 5 5 5 28 ID alumni reunion 1 1 5 5 3 1 3 4 28 5 4 4 4 4 5 5 3 50 lynda.com for ID 5 5 5 5 5 5 3 3 50 1 1 3 2 2 5 5 5 30 id widget: push /pull 1 5 5 3 5 1 5 1 32 1 1 1 1 1 4 5 4 22 ID lecture series 1 5 5 4 5 2 5 5 41 5 3 4 4 5 5 5 3 51 meetID - videos, interviews, tours 5 4 2 5 3 4 3 5 44 5 4 5 5 5 3 5 2 50 alumni relations & recruits 1 4 5 5 1 1 1 5 29 5 3 5 4 5 5 5 2 50
  • 24. concept refinement 24 That gave us a refined position map with more accurate measurements of where ideas were positioning. high refined concept position-map alum Id lecture video ID relations& series interviews & reunion recruiting tours summer-camp alum maps: ID - bIz. jobs/info/salary ID value lynda.com ID SeeID 2.0/ AlumNet 2.0 Id widget summer camp ID push/pull students low high student needs
  • 25. concept refinement 25 trends The team did an in class exercise with scenario planning which revealed further interesting directions.
  • 26. concept refinement 26 By looking at trends in graduate school communities from our research, we rated them on significance and uncertainty. We saw that the ability of the students to customize their outgoing message and the way business connects to students were our potential BLIND SPOTS in terms of concept ideas.
  • 27. concept refinement 27 Students ability to customize vs. business’s ability to easily find talent Students and businesses both have a need to The dream state of all students is a world connect. A resume and a portfolio sent to where jobs are plentiful, offers are numerous recruiters or businesses or presented at a and the process is clear and simple. With recruiting event is the simplest and most customization and connection tools like straightforward approach for both students and LINKEDIN and RECRUITID this is a world those who may hire them. But the format is where confidence is high that a job awaits. rather static and information punctuated. Text Without some kind of membrane to connect All the customization in the world is wasted buyer and seller, the market for students would unless there is a natural and easy way for those be slow, confusing and time consuming. This looking for talent can find and engage talent. If would be akin to randomly sending the same this is out of balance, a resume/portfolio can resume via email to poorly worded job look like one massive FACEBOOK page with a descriptions on MONSTER.com. Lots of “we’ll lot of caloric information, but very few vitamins keep your resume on file” responses. and minerals. There indeed can be too much of a good thing.
  • 28. concept refinement and scenario planning 28 Students ability to customize vs. business’s ability to easily find talent Solutions must allow DYNAMIC Solutions must be BALANCED for students, communication but within a framework or a staff, faculty, business, alumni and prospective template to prevent information overload for all students. users. MR ONE-PAGE RESUME... HAVE JOB... AND NOT LOOKIN BACK... Solutions must be INCLUSIVE enough for Solutions must be CONNECTIVE for students, non-designers, and those not as good as like recruiters, hiring managers, staff and others on selling themselves. faculty. ALWAYS SITTING IN THE BACK DIGITALLY DRESSED UP... OF THE CLASSROOM... ...BUT NOWHERE TO GO... Our two by twos gave us further design principles by identifying certain student types within the current student population. These are the areas that could be blind-spots and that we had to look out for.
  • 29. 29 concepts: prospects students alumni staff next steps
  • 30. concepts 30 Really? platform for prospects No more running out for food or coffee at all You live in Hong Kong, New York or Germany The new seeID 2.0 is up and running. All the hours! The ID café is steps away from our and you’re interested in ID? No problem. Travel information you need as a prospective student is classrooms. Meet with fellow students and use is expensive, but the ID streaming video is free. available in one place. No more surprises. This the floor to ceiling whiteboards, take a look at Tour the school, meet with faculty and students, tool is easy to use and always available. the gallery of faculty and student work, or just and preview the classes you are interested in relax between classes. A great place to show off taking. the school for prospective students and visitors. And the food is delicious!
  • 31. concepts 31 Just linkedIN? platform for students Lynda.com is a provider of educational Thanks to the improved alumni.net 2.0 and a ID alumni can be found in Boston, New York, materials, including Hands-On Training™ strong CoP, students gain valuable opportunities San Francisco and Seattle, not to mention many instructional books, the Online Training Library®, with alumni who have a good relationship with other locations around the world. All alum are CD- and DVD-based video training, and events ID. They take on student interns in the summer plotted on the Alum.map. Click on a location for designers. Now, due to a partnership with ID and recruit graduating students for jobs. All this and up pops their name, place of employment, current students can log on for free anytime to information goes back into the alumni.net 2.0 contact information and job ratings. refresh their skills, or learn a new program. database for all students to access.
  • 32. concepts 32 Just linkedIN? platform for students Customized t-shirts and sweatshirts aren’t only The new seeID 2.0 is up and running. All the for Big Ten Universities. With ID’s new line of information you need as a prospective student is designed merchandise students can show their available in one place. No more surprises. This school pride. In addition to t-shirts customized tool is easy to use and always available. products include computer cases and messenger bags.
  • 33. concepts 33 How fast? platform for alumni With the ID onscreen widget ID alums can keep ID Alumni reunions are planned around school up to date with alumi ID events and programs. events such as the ID lecture series, Design No need to hunt down information. ID alumni Research and Design Strategy conferences. information comes straight to you! Since these events happen in various cities where ID grads live alumni have multiple opportunities to get together.
  • 34. concepts 34 How fast? platform for alumni Has it been a while since you reviewed the ID students become friends for life. Here’s a way Design Synthesis methods? Here’s an to stay in touch and have fun, too. Take an ID opportunity for you to take a weekend or week sponsored bike trip to the Canadian Rockies or long refresher class. Come to ID Bizcamp and a hiking trip on the Appalachian trail. ID alumni bring your colleagues, too. Bizcamp provides strengthen their friendships and their ties to the short term jobs for students and faculty, too. school.
  • 35. concepts 35 Karma? platform for staff Topical lecture series allow faculty to present Has it been a while since you reviewed the their current work to alumni and local Design Synthesis methods? Here’s an businesses. This provides an after work social opportunity for you to take a weekend or week hour bringing together students, faculty and long refresher class. Come to ID Bizcamp and businesses. bring your colleagues, too. Bizcamp provides short term jobs for students and faculty, too.
  • 36. concepts 36 Karma? platform for staff NxtBook provides a low cost online professional flipbook to showcase work of students and The ID magazine and alumni directory is an faculty. This is a valuable tool for recruiting opportunity to publish writing on various current faculty and prospective students alike. design issues. Features work of many prominent designers. The ID magazine is printed and can be accessed online, too.
  • 37. next steps 37 phase 1 seeid 2.0 / alumninet 2.0 / CoP business / alumni summer camps phase 2 ID widget consider making ID lecture series this a required ID magazine workshop for ID nextbook - portfolio students phase 3 CoP widget alumni reunion ID-lynda.com meet ID videos ID cafe
  • 38. roadmap 38 ID CoP road map! phase 1! phase 2! phase 3! fall 2008! spring 2009! fall 2009! roll out ! seeid 2.0 alumninet 2.0 ! roll out! widgetID CoP alumni lecture ! biz camps! seriesID roll out ! magazineID ! CoP widget ! nxtext- alumnireunion! portfolio! lynda.com ! meet ID videos! ID cafe!
  • 39. 39 thank you
  • 40. 40 appendix:
  • 41. 41 CoP defined (community of practice) a group of people with common goals who interact through social learning & shared sociocultural practices that emerge and evolve, as they strive towards those goals. wikipedia
  • 42. building blocks of social networks 42 a way of knowing who is online, available or otherwise nearby a way of describing how two a way of sharing things that users in the system are are meaningful to related participants a way of uniquely identifying people in the system a way of talking to other people through the system a way of knowing the status of other people in the system a way of forming communities of interest based on Matt Webb, Stewart Butterfield, and Gene Smith’s writings
  • 43. who participates? 43 forrester research
  • 44. problem framing 44 fishbone students inability to connect alumni inability to connect understanding inefficient search inefficient search outdated contact info lost physical contact the root causes: no formal introduction too time consuming don’t see value low sense of loyalty no ability to give feedback unfamiliar with changes in school overwhelmed / confused unaware of how to participate language barriers became disillusioned with ID mdm vs. mdes tension no one has made effort to contact ultimately become disillusioned with ID we have a access to information inefficient search pressures of current life pressures of family / friends / profession beginning information in multiple areas unfamiliar with terminology no sense of context don’t recognize any value to selves contact info has changed feel ID is loosing stature Why doesn’t but it needs to time pressures ID have a be integrated thriving student environment not considered critical patriarchal management style community relative “newness” of school no undergrad - quick turn around of students board ? of practice? new technology just emerging lack of awareness of existing resources COP defined as an involved, security issues week management vision for school group of individuals with a need to integrate several systems separated from IIT - IIT alumni assoc. shared domain interest. diverse user group several elements exist as pieces technology organization full enrollment competition just emerging no dedicated resource to maintain competition for resources independent from IIT no mandate from management no strong student voice competing needs / limited resources lack of cohesive vision Alon not a designer focus on promotion through faculty/man./visibility focus on building relationships with businesses not utilizing student / class content for resource alumni not recognized as resource staffing motivation infrastructure environment
  • 45. sensing intent 45 Secondary Research - what we looked at Current State alumninet IDwiki new idiom email bulletin board/email design research/strategy conf Flux State linkedIN facebook blogs Adjunct State iit alumni association iit career services Future State seeID 2.0 alumninet 2.0 innovation sourcebook IDevents
  • 46. concept refinement 46 hi-connection lo-customization hi-customization lo-connection
  • 47. sensing intent 47 Prototype State ID methods
  • 48. sensing intent 48 Limbo State connectID
  • 49. sensing intent 49 Limbo State myID
  • 50. sensing intent 50 Competitive (community) stanford institute of design carnegie mellon RISD UMEA institute of design UofI school of art & design MIT media lab california college of the arts indian institute of design art center northwestern kellogg UofC gsb rotman school of management INSEAD depaul wharton -institute without boundaries -archeworks -iit alumni center
  • 51. sensing intent 51 Competitive
  • 52. sensing intent 52 Competitive
  • 53. sensing intent 53 Competitive
  • 54. sensing intent 54 Competitive
  • 55. sensing intent 55 Competitive Observations business schools has more complex alum websites business schools are more focused on post-school networking and careers business school often use the phrase “lifelong learning” design schools have less complex alum websites business schools do a lot to promote themselves through intellectual prowess there is off-the-shelf software for school-run alum web networks business schools use their alum networks as strong recruiting tools Competitive Insights business schools are about getting a job design schools are about getting skills networking is key to finding a great job in business or design alum networking is happening more often in workaround networks like LinkedIN and Facebook alum networks are more focussed creating a CoP than on fundraising
  • 56. sensing intent 56 Communities of Practice
  • 57. sensing intent 56 Communities of Practice
  • 58. sensing intent 57 Who are we?
  • 59. sensing intent 58 Who are we?
  • 60. sensing intent 59 Do you think there is an ID community?
  • 61. sensing intent 59 Do you think there is an ID community?
  • 62. sensing intent 59 Do you think there is an ID community?
  • 63. sensing intent 59 Do you think there is an ID community?
  • 64. sensing intent 60 Do you think there is an ID community?
  • 65. sensing intent 60 Do you think there is an ID community?
  • 66. sensing intent 60 Do you think there is an ID community?
  • 67. sensing intent 60 Do you think there is an ID community?
  • 68. sensing intent 60 Do you think there is an ID community?
  • 69. sensing intent 61 Do you see yourself as part of that community?
  • 70. sensing intent 61 Do you see yourself as part of that community?
  • 71. sensing intent 62 What should an ID community be for?
  • 72. sensing intent 62 What should an ID community be for?
  • 73. sensing intent 62 What should an ID community be for?
  • 74. sensing intent 62 What should an ID community be for?
  • 75. sensing intent 62 What should an ID community be for?
  • 76. sensing intent 63 Interviews
  • 77. conditions for success 64 1. The community creates a meeting place for people who didn’t previously have a place to come together. This is a critical criteria, as it is difficult to create a community if there are competing venues.
  • 78. conditions for success 65 2. A shared identity among members. A common goal or interest which all are passionate about.
  • 79. conditions for success 66 3. A sense of shared ownership between the members of the community - something to point to and say - this is ours and it is worth defending.
  • 80. conditions for success 67 4. At least one strong leader to keep conversations going. They lead by setting tone / setting example. They usually devote great time/effort to CoP.
  • 81. conditions for success 68 5. Membership and participation create an opportunity for personal gain: career, reputation, education, income, etc.