Digital Media Landscape in India & Big Opportunity


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Presentation on Digital Media Landscape in India & Big Opportunity presented at Google Business Group Mumbai Meet-up by Rushabh Vasa, CEO, Instinct Media.

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Digital Media Landscape in India & Big Opportunity

  1. 1. Digital Media Landscape in India&Big Opportunity#GBGmumbaiPresented by : Rushabh VasaCEO, Instinct Media
  2. 2. #GBGmumbaiDigital?People assumed in the past that digital is acatch-all term for everything that isn’t traditional
  3. 3. #GBGmumbaiWhat is Digital? Its place to live Not just to passively consume media content, but a place toengage, to contribute, to create and to communicate To understand the challenge and opportunities facing businessesin the digital space today, it is necessary to understand some of theways our lives are changing – Globally, Rapidly and Dramatically
  4. 4. #GBGmumbaiDigital Channels• Mobile• Mobile Applications• Gaming• Messaging• Web• Social Networks• Search & Media• Websites• E-Commerce• Videos
  5. 5. #GBGmumbaiDigital “Media”• Bought• Paid for search and display advertising• Owned• Digital asset the brand owns e.g. Content, Games,Websites etc.• Earned• Word of mouth & viral-ity earns enough usergenerated conten
  6. 6. #GBGmumbaiWhat is doing well in India?• E-mail• Social Media• Internet• Gaming• Mobile• E-Commerce
  7. 7. #GBGmumbaiIndia’s Internet ReportcardWith 150 Million Connected to Internet India stands3rd on World Chart• Internet Penetration : 7%• Daily Users : 79%• 85% Users are from 19-40 Age Group• Avg. Weekly time spend : 16 Hrs
  8. 8. #GBGmumbaiIndia’s Mobile Reportcard9 Crore + mobile internet users in India according toMobile Internet Report by IAMAI.• predicted to touch nearly 16.5 crore in by March 2015.• 7.87 crore users accessed internet from their mobile devicesin October 2012E-mail SNS Chat OnlineGamesPortal Search OnlineVideoNews Apps Cricket83% 77% 65% 47% 44% 40% 29% 29% 25% 24%
  9. 9. #GBGmumbaiSocial Media 66 Million urban users in India use Social Media by Jan’ 13 Youtube is Second Largest Search Engine 60% of the World’s total Youtube views come from India With 3 million users, India is 2nd Largest Google+ market in theworld 70% of internet users watch Online Videos Indian netizen spend an average answer of 3 hours on Social Media
  10. 10. #GBGmumbaiE-commerce in India 10 Million Online Shoppers in India $10 Billion Industry $550 million in gross revenue (exc. Online travel and onlineclassifieds) More than 50% sales happen in Non-metro Cities
  11. 11. #GBGmumbaiE-commerce in India $700 Million of investment is seen in last 2 years 30% of Online shopping queries are generated from Mobile Phones Online Marketshare1. Consumer Durables lead with 34%2. 30% Clothing & Accessory3. 15% Books
  12. 12. #GBGmumbaiE-Commerce Hubs in India
  13. 13. #GBGmumbaiE-Commerce Hubs in India
  14. 14. #GBGmumbai
  15. 15. #GBGmumbaiPromote Engagement, Generate Leads
  16. 16. #GBGmumbaiWhy there is an BIG Opportunity ? Internet penetration will reach 15% Mobile First Market More than 4 billion search happens in India every month Online video will begin to challenge traditional television in India India Internet advertising generated $300 million in revenue in 2012
  17. 17. #GBGmumbaiWhy there is an BIG Opportunity ? Influences Everyone India Internet advertising generated $300 million in revenue in 2012 Growing E-commerce : Majority of E-Commerce growth will comefrom emerging cities Social activism – rise of the Netizens The generation to come will have no idea how to survive withoutinternet
  18. 18. #GBGmumbaiDriving Factors.. Measurable ROI High response rate Close proximity to customers Cost Effective Quick turn around time for new initiatives Going digital is the journey towards growth
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