Mobile Technology for Presenting and Touring

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Presented at the 2013 APAP NYC convening, this slideshow focuses on various ways in which performing arts presenters and touring artists can utilize mobile technology to engage their audiences via …

Presented at the 2013 APAP NYC convening, this slideshow focuses on various ways in which performing arts presenters and touring artists can utilize mobile technology to engage their audiences via mobile devices.

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  • 56% of Facebook users access their accounts via mobile devicesOver 50% of Twitter users access their accounts via mobile and are more active than their desktop counterpartsOver 20% of YouTube views are launched on mobile devices – that’s over 160 million videos per month
  • Currently over 233 billion websites on the InternetIn 2010, just over 3 million of them were mobile-friendly
  • These applications are either pre-installed on phones during manufacture, or downloaded by customers from app stores.Whereas mobile websites require users to be connected to the internet, many mobile applications do not require an internet connection once they have been downloaded to your smartphone. This may be important for patrons who are trying to engage with your organization but are in an area where wireless service is not available.Whereas mobile websites are accessible from all types of mobile devices, mobile apps are tied to specific types of devices.  For example, a patron with an Android smartphone cannot use a mobile app designed for an iPhone.  Now, you may be saying to yourself, “Yes, but iPhones are the most popular smartphones on the market, so we should just design apps for iPhones.” [POINT OUT IMAGE ON RIGHT OF SLIDE]
  • These applications are either pre-installed on phones during manufacture, or downloaded by customers from app stores.Whereas mobile websites require users to be connected to the internet, many mobile applications do not require an internet connection once they have been downloaded to your smartphone. This may be important for patrons who are trying to engage with your organization but are in an area where wireless service is not available.Whereas mobile websites are accessible from all types of mobile devices, mobile apps are tied to specific types of devices.  For example, a patron with an Android smartphone cannot use a mobile app designed for an iPhone.  Now, you may be saying to yourself, “Yes, but iPhones are the most popular smartphones on the market, so we should just design apps for iPhones.” [POINT OUT IMAGE ON RIGHT OF SLIDE]
  • What’s included in that 55.8%? Are games included? Yes, they are – along with a host of other types of apps, including arts organizations.
  • Broadcastr is a Social Media platform for location-based stories. It enables the recording, indexing, listening, and sharing of audio content.

Transcript

  • 1. Mobile Technology forPresenting & Touring APAP NYC 2013 David Dombrosky Chief Marketing Officer InstantEncore.com
  • 2. Mobile technology is NOT the future.It’s the PRESENT.
  • 3. There are currently 6 Billion mobile subscribers worldwide. That’s 87% of the world’s population. SOURCE
  • 4. There are over 1.2 Billion people accessing the web from theirmobile devices.Over 300,000 apps have been developed in the past 3 years. SOURCE
  • 5. As of June 2012, there were 321.7 million wireless subscriber connections in the U.S.That’s a penetration rate of 101% SOURCE: CTIA
  • 6. If you were waiting for a “tippingpoint,” it’s already happened.
  • 7. Tablet Computers • Nearly 1 in 4 smartphone users also use a tablet computer. • In comparison, 10% of basic mobile phone subscribers also use a tablet. "Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home." • Mark Donovan, Senior VP of Mobile, comScore
  • 8. By 2014,more thanone inthree USinternetusers willhave atabletdevice.
  • 9. We can’t afford toengage with mobile. NOT TRUE. You most likely already participate in “mobilized” online environments.
  • 10. Common “Mobilized” Online Tools• Facebook• Twitter• YouTube• Other social media• Blogs• iTunes• Google Maps• Media sites
  • 11. QR Codes• QR = “quick response”• Bar codes can be linked to content• QR Code readers are free• Generators are also free (example: Bit.ly)
  • 12. In 2011, marketing research firm Lab42 surveyed 500Americans over the age of 13 to discover where peoplesaw QR codes, how they were using them, and why theywere scanning (or not)
  • 13. What mobile-friendlycontent do you havethat you could link to aQR code today?
  • 14. Three Questions:1. How many visitors are coming to your website each month via mobile devices?2. Is your website mobile-optimized?3. How many monthly visitors need to be coming to your website via mobile devices before you actively pursue providing them with an optimized experience?
  • 15. 65% of U.S. smartphone users EXPECT a website to be as easy to use on their phones as it is on their computers.When a smartphone user encounters a website that is NOT optimized for Source:mobile devices, they leave within 60 seconds 81% of the time. wwww.ourmobileplanet.com m
  • 16. Mobile Websites Websites opened on a mobile device within an Internet browser Accessible from all types of mobile devices Designed to be seen on mobile devices with touch screen navigation Require access to the Internet (3G, WiFi, etc.)
  • 17. Tips for Making Your Website MobileFriendly or Mobile Optimized• Keep the layout simple and easy to navigate• Keep images to a minimum• Use .png or .gif images – faster to load• Test your site on a number of mobile devices• Optimization plug-ins for current content management systems (e.g. WordPress, Drupal, etc.)• Create a separate mobile site ▫ For example: m.technologyinthearts.org instead of www.technologyinthearts.org ▫ Consider using free and low-cost services like Zinadoo.com• Redirect mobile users to your mobile site site
  • 18. Responsive Design
  • 19. Mobile Apps• Software designed for a mobile device
  • 20. Mobile Apps• Software designed for a mobile device• Platform- specific
  • 21. Mobile Apps • Apps are faster than• Software mobile websites. designed for a • Apps allow you to access mobile device native features of the• Platform- mobile device – like the camera or GPS specific • Apps have a feature• What can apps called “push do that mobile notifications” that allow websites you to send short text messages to your cannot? subscribers. Coming soon to an arts app near you: GEO-FENCING
  • 22. Mobile Apps• Software designed for a mobile device• Platform- specific• What can apps do that mobile websites cannot?• Psychology of the end user
  • 23. Look for Apps You Can Tie Into• Ex: Broadcastr• User-generated or self- generated content• Partner programs
  • 24. Investigate Multi-Platform Services• CloudTix• InstantEncore• Mobile Roadie• Reverb Nation Apple Android Mobile Website
  • 25. Hire an App DeveloperExample: Bravo Gustavo from LA Phil
  • 26. Things to Think About • What does your audience want from their mobile experience with you? • What types of content do you already have to use? • What budget level do you have to devote to mobile engagement? • Can you leverage other resources or relationships?