i'move: creativedirection 01

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El objetivo de este documento es inspirar tanto a nosotros como a nuestros clientes sobre lo que espera la gente de nosotros.

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i'move: creativedirection 01

  1. 1. An agency that creates conversations
  2. 2. Creative direction #week1
  3. 3. starting point
  4. 4. Author: Pelle Sjoenell (@pellesjoenell),Executive Creative Director, BBH LA.I believe Creative Direction isn’t just Creative Selection.Creative Direction is about having a vision and making sure the vision is clear to everyoneinvolved. Having a vision is about leadership, constantly inspiring and instigating.No one works for a Creative Director. Everyone works for the idea. The idea hires us andwe go to work.
  5. 5. http://bbh-labs.com/creative-direction-vs-creative-selection
  6. 6. o_O
  7. 7. Mobile + socialgame + challenge http://www.unbottleyourself.com/
  8. 8. Mobile + socialgame + challenge http://www.unbottleyourself.com/
  9. 9. Mobile + socialgame + challenge http://www.unbottleyourself.com/
  10. 10. Simple web + icons + videotutorials http://www.streetmatching.com/
  11. 11. app + content http://www.youtube.com/watch?v=uuLXteuwG4g&feature=player_embedded
  12. 12. digital and real in the same object / place http://www.newspaperclub.co.uk/
  13. 13. digital and real in the same object / place http://breakfastny.com/2011/03/instaprint-location-based-photo-booth-instagram/
  14. 14. digital and real in the same object / place http://www.dixonbaxi.com/2602
  15. 15. digital and real in the same object / place http://www.chrisoshea.org/hand-from-above
  16. 16. Surrealism http://www.chromercise.com/
  17. 17. Surrealism http://www.chromercise.com/
  18. 18. Convert each person into a specific communication device http://www.chromercise.com/
  19. 19. Social game + storytelling + crowdsourcing http://www.chromercise.com/
  20. 20. Social game + storytelling + crowdsourcing http://www.chromercise.com/
  21. 21. Social game + storytelling + crowdsourcing http://www.chromercise.com/
  22. 22. Social game + storytelling + crowdsourcing http://www.chromercise.com/
  23. 23. Social game + storytelling + crowdsourcing http://www.chromercise.com/
  24. 24. Social game + storytelling + crowdsourcing http://www.america2049.com
  25. 25. about us
  26. 26. i’move is word of mouth marketing. i’move is a connectedagency, a new way to create meaningful connectionsamong brands and people. i’move draws strategies anddrives actions for brands who are willing to demonstrate areal commitment to the people with whom they relate.i’move helps to create a brand identity for its clients.i’move seeks to find non-conventional marketing methodsso that clients can obtain non-conventional, measurableresults. i’move employs digital and social media, usesexperiential marketing and PR, and creates brand contentin any and all media in order to help brands reach a higherlevel of implication with its clients. At i’move we arecommitted to the brands challenge to achieve acceptanceand recognition from each person, one by one. This is themoment of truth for brands in a connected market wheretransparency is the only possible way forward.
  27. 27. agencyapproachListen.Sentiments Analiysis / Conversation tracking andmonitoring / Social Media Competitive Analysis /Consumer Insights. ListenJoin & relate.Social Media Brand Identity / Community Management /Influencers programms / Online Public Relationships /Product tests and applications. Create Join &Create.Digital Campaigns / Experciencial marketing / Social relateMedia Content and applications / Mobile Content andapplications / Marketing Strategy / Consumer Value.
  28. 28. thank you!
  29. 29. An agency that creates conversations Barcelona Madrid Buenos AiresAddress: Carrer de Valencia 209, Principal, 1ª Address: c/ Constancia 24, Address: c/ Perú 743, 2º Floor, Nº13 Barcelona, Spain 08007 Madrid, Spain 28002 Buenos Aires, Argentina 1068 Phone: (+34) 935 323 002 Phone: (+34) 914 458 853 Tel: (+54) 11 4361 0655

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