London | 20–24 Feb, 2012 | #seslondonIf my mum... @daxhamman / @chango
London | 20–24 Feb, 2012 | #seslondon(“You shalt thou count to seven, no more, no less. Seven shall be the number thou shalt count, and the numberof the counting shall be seven. Eight shalt thou not count, neither count thou six, excepting that thou thenproceed to seven. Ten is right out.” – Monty Python) @daxhamman / @chango
London | 20–24 Feb, 2012 | #seslondonWhich cork, which leak?The right tool for the job SearchRT: Top of funnel prospecting SearchRT: Brand and competitor terms targeting SearchRT: Supplement SEM head terms SiteRT: Keep communication open from site visit SearchRT: Be present during the research phase Search RT: Message to a consumer about to convert SiteRT: Win back visitors who have abandoned @daxhamman / @chango
London | 20–24 Feb, 2012 | #seslondon The importance of granularitySearch retargeting is effective because it targets only thoseindividuals who are searching for your terms.Treats every search event as an individual – do not bucket our keywords back into segments. In arecent retail case study the following data illustrates the need to bid on each keyword uniquely –just like search. (chango.com/blog) Phrase CTR Optimize your campaign Clothes shop 0.87% to the keyword level, and Clothes shopping 0.25% report back in this way Shoes 0.11% too. Shoes mens 0.16% Mens shoes 0.21% @daxhamman / @chango
“Thank you!” Retargeting Exposed: Not Another Whitepaper About Retargeting! http://www.chango.com/whitepaper/not- another-white-paper-on-retargeting Or email firstname.lastname@example.org for a copyFind us: @chango / Daxthink.com / @daxhamman
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