Reaching Individuals in a Social Media Age: A Resource for the Catholic Church
in a Social Media Age
A RESOURCE FOR THE CATHOLIC CHURCH
based on theory by Barry Vacker
presentation by Angela Santana
As Church, we have the same problem today as the disciples did
nearly 2000 years ago:
How do we reach people
with our Message?
Today, however, the problem has become more refined.
Social media are
940 MILLION 60% OF TIME
individuals worldwide using a mobile phone
use social networking is spent on social
† According to a study by InSites, March 22, 2010
*U.S. mobile subscribers. According to a study by
Ground Truth, week ending April 4, 2010
IN THIS “SOCIAL MEDIA AGE,”
how can we reach more
individuals for the Catholic
we need to focus on how
In his work,
OR WORLD BAZAAR?
communications theorist Barry Vacker suggests...
like the widespread use
of the Internet, lead to...
at the levels of individual,
group, and nation-state.
IN OTHER WORDS:
Living in a social media age
has affected individuals.
send and receive an unprecedented
amount of information, via