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Reaching Individuals in a Social Media Age: A Resource for the Catholic Church
 

Reaching Individuals in a Social Media Age: A Resource for the Catholic Church

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    Reaching Individuals in a Social Media Age: A Resource for the Catholic Church Reaching Individuals in a Social Media Age: A Resource for the Catholic Church Presentation Transcript

    • REACHING INDIVIDUALS in a Social Media Age A RESOURCE FOR THE CATHOLIC CHURCH based on theory by Barry Vacker presentation by Angela Santana
    • As Church, we have the same problem today as the disciples did nearly 2000 years ago: How do we reach people with our Message?
    • Today, however, the problem has become more refined. Social media are permeating society:
    • 940 MILLION 60% OF TIME individuals worldwide using a mobile phone use social networking is spent on social websites† networking* † According to a study by InSites, March 22, 2010 *U.S. mobile subscribers. According to a study by Ground Truth, week ending April 4, 2010
    • IN THIS “SOCIAL MEDIA AGE,” how can we reach more individuals for the Catholic Church?
    • TO ANSWER THIS QUESTION, we need to focus on how social media have affected individuals CULTURALLY.
    • In his work, GLOBAL VILLAGE OR WORLD BAZAAR? communications theorist Barry Vacker suggests...
    • INFORMATION REVOLUTIONS, like the widespread use of the Internet, lead to...
    • CULTURAL REVOLUTIONS at the levels of individual, group, and nation-state.
    • IN OTHER WORDS: Living in a social media age has affected individuals.
    • INDIVIDUALS TODAY send and receive an unprecedented amount of information, via
    • text / images / video / audio
    • INDIVIDUALS TODAY use these media to interact with an unprecedented amount of people, from many different backgrounds:
    • religious / cultural / economic / educational / psychological / emotional
    • THAT MEANS people are constantly interacting with others who are similar to or different from them, gathering new, countless perspectives on...
    • religion / God / forgiveness Jesus / ethics / sin / Catholicism abortion / euthanasia / contraception Vatican / capital punishment / love / war Virgin Mary / marriage / family / femininity in vitro fertilization / justice / masculinity hell / heaven / purgatory / Bible / baptism/ faith Eucharist / apostolic succession / saints / demons occult / prayer / resurrection / etc.
    • WITH SO MANY PERSPECTIVES, people are forced to decide for themselves:
    • WHAT’S RIGHT what’s wrong WHAT’S TRUE what’s false
    • BUT THESE DECISIONS ARE HAPPENING IN THE CONTEXT OF CONVERSATIONS
    • BUT THESE DECISIONS ARE HAPPENING IN THE CONTEXT OF CONVERSATIONS via text / images / video / audio
    • In order to reach individuals, the Church must have representatives engaging in conversations.
    • AND since today’s individuals are not only listeners but also voices,
    • Church representatives need to take time to LISTEN.
    • Listening is imperative.
    • Don’t publish a video or start a blog or create a Facebook page if you aren’t willing to listen.
    • NEXT,
    • More people with more opinions means MORE DEBATE.
    • The Church must realistically anticipate debate rather than avoid it.
    • Anticipate debate. Listen, and respond.
    • Post thoughtful video responses, frequently asked questions, or a blog response BUT BEAR IN MIND:
    • Response is part of conversation, not the end of the conversation.
    • SO, WHEN USING NEW MEDIA TO REACH INDIVIDUALS FOR THE CHURCH, remember:
    • There are a lot of conversations out there.
    • via DIGG The Church YOUTUBE has to engage TWITTER FACEBOOK etc
    • anticipate debate
    • listen
    • respond
    • and never stop conversing
    • or valuing each individual
    • as a decision-maker
    • who is inundated with ideas
    • and searching for Truth.