Technology Essentials for Small Business

Technology Essentials for Your Small Business Andy Halko Web. Marketing. Software.

Introduction Insivia is an interactive marketing firm. Web. Web Development Online Video Conversion Optimization A/B Testing Search Optimization Flash Animation Software Marketing. Search Marketing Social Media E-Mail Marketing Identity & Collateral Print & Advertising Environmental Design

Introduction Technology Essentials For Your Small Business Next Wave In Tools For Small Business Software As A Service Online Accessible Easy-to-use Low-Cost or Free Types of Software We’ll Discuss Marketing Sales Productivity Collaboration Communication

Google Analytics Your logo
Website Visitor Tracking
Install today
Use religiously
Combine tools
Improve Conversion
Understand Your Audience
Increase Traffic

Google Analytics Your logo
Use regularly and learn
Bounce Rates
Visitor Sources
Goals
Profiling
Visitor Key Phrases
Content & Paths

Google Web Site Optimizer Your logo

Google Web Site Optimizer Your logo Choosing what to test. Landing Pages, Product Pages, Conversion Processes How should we test? Well, it depends what you are looking to evaluate. But try to determine a goal for the test. Is it a color scheme, the message, the layout, the position of actions or navigation?

PipelineDeals.com Your logo Simple, Web 2.0 CRM Track all of your sales deals Collaborate and share Manage your pipeline Powerful Reporting Manage Contacts Iphone & E-mail integration $15 bucks a month per user

Google Apps Your logo
Replacing standard applications, online, secure and available anywhere. Reliable, backed-up infrastructure.
E-Mail
Calendaring
Documents & Spreadsheets
Slides
Blogging
Websites
and much more.

Google Apps Your logo Cool, Easy Web-based Interfaces

OpenOffice.org Your logo
OpenOffice = Microsoft Office
Word, Excel, PowerPoint
Easily shared or publishable single files or folders
Export into multiple formats

Audacity Your logo
A free, open source software for recording and editing sounds. Available for Mac OS X, Microsoft Windows, GNU/Linux, and others.
Manipulating audio for websites
Creating podcasts
Click and noise removal
Audio blogging
Transfering tapes and records to Computer
Recording presentations!

Meebo Your logo Instant messaging for everyone Meebo lets you access your buddies on all the major networks (AIM, Yahoo!, MSN, Google Talk, ICQ, Jabber) in a single buddylist. Use your existing IM account, or get a free Meebo login to chat across all networks with a single id. Video conference, transfer files, and more from your Web browser.

Meebo Your logo Place a widget right on your web page Yeah, there's an app for that... Strike up a conversation, answer questions, or just keep tabs on guests. Help desk?

GMail Your logo Free Powerful E-Mail Reliable Conversation Based Google Search Extendable Tons of Space

ActiveCollab Your logo Affordable, open-source project management – Manage projects, time tracking, and invoicing in one application – Allow your staff and your clients to work together

ActiveCollab Your logo - Allows for an unlimited number of projects and users - Manage projects through setting up milestones, checklists, and timelines - Time-tracking and invoicing - File-sharing, storage, and versioning

MailChimp Your logo
Affordable E-Mail Marketing with Great Reporting
Easy to create, test, and send marketing e-mails
Import and integrate contact lists from Excel or CRMs.
Create and test an email, step-by-step.
Get reports on opens, clicks, and campaign improvement
Afford it—many different subscription levels (including a free one) or pay-per-mail
Have fun! Friendly interfaces.

MailChimp Your logo
Create your email with a wizard or on your own.
Choose your list—including segmentation support
Send your email safely with MailChimp authentication
Improve over time with measuring and reporting tools

Skype Your logo
Download this user friendly voice and video communication tool.
More than 100 million registered users.
Computer to computer calls for free
Low pricing for calls to land lines and cell phones
Simple, automatic ways to add contacts

Skype Your logo
M ore than just voice communication.
Transfer files of any size or type
Multi-person instant message conferences
Tracks all history
Video & voice calling
Interfaces with websites and other applications like GoToMeeting

GoToMeeting Your logo
Web Conferencing
Easy-to-use
Record Sessions & Playback
Registration, Polling & Reports for better webinars

Mint.com Your logo
A free way to manage your money.
Investments
Checking
Savings
Credit Cards
Loans
Autos
Property

Your logo Free tools for many uses - Promote - Distribute - Build Relationships - Research Social Media

Your logo Great Social Media Interface - Multiple Twitter Accounts - Facebook - Searches TweetDeck

Your logo
Easy and intuitive events & registration
Upload custom logos
Set ticket prices
GOOGLE map
Personalize link for the event
Classify and tag your event
Create nametags
Embed in sites and integrate e-mail marketing
EventBrite

Your logo Free, extendable content management system – Manage your website and blog with an easy editing tool – Create multiple users and permission levels – Extend with 7000 free and cheap plugins WordPress

Your logo Simple office file sharing – Connect to your network – Setup security – Store up to 3TB Network Storage

Your logo
iPhone Apps
Many free apps for entertainment, productivity and commerce.
More than 30,000 free apps in the App Store.
Download from computer or direct to iPhone.
2 billion apps downloaded to date.
Many free apps have in app purchases.
Iphone Apps

Your logo Easy Large File Transfers or File Storage System Use drop.io to privately share your files and collaborate in real time by web, email, phone, mobile, and more. Create each drop in two clicks and share what you want, how you want, with whom you want. Drop.io

Your logo Reinventing E-Mail - E-Mail + Chat - Gadgets - Robots - Integration Google Wave

Your logo
Quickbooks
Track every dollar coming in and going out with in-depth reporting
Instantly create invoices, track payments, and manage expenses
Accounting Software

Your logo Your primary marketing tool - Simple & Easy - Visually Professional - Convert! - Optimize for search & conversion Website

www.insivia.com Call Andy at 216-373-1080 Go ahead, drop in your card to get our AskInsivia.com Blog Newsletter

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Technology Essentials for Small Business

by Insivia Marketing & Interactive Web Design on Jan 14, 2010

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Technology Essentials for Small Business — Presentation Transcript