Technology Essentials for Small Business

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Technology Essentials for Small Business

  1. 1. Technology Essentials for Your Small Business Andy Halko Web. Marketing. Software.
  2. 2. Introduction Insivia is an interactive marketing firm. Web. Web Development Online Video Conversion Optimization A/B Testing Search Optimization Flash Animation Software Marketing. Search Marketing Social Media E-Mail Marketing Identity & Collateral Print & Advertising Environmental Design
  3. 3. Introduction Technology Essentials For Your Small Business Next Wave In Tools For Small Business Software As A Service Online Accessible Easy-to-use Low-Cost or Free Types of Software We’ll Discuss Marketing Sales Productivity Collaboration Communication
  4. 4. Google Analytics Your logo <ul><li>Website Visitor Tracking </li></ul><ul><li>Install today </li></ul><ul><li>Use religiously </li></ul><ul><li>Combine tools </li></ul><ul><li>Improve Conversion </li></ul><ul><li>Understand Your Audience </li></ul><ul><li>Increase Traffic </li></ul>
  5. 5. Google Analytics Your logo <ul><li>Use regularly and learn </li></ul><ul><li>Bounce Rates </li></ul><ul><li>Visitor Sources </li></ul><ul><li>Goals </li></ul><ul><li>Profiling </li></ul><ul><li>Visitor Key Phrases </li></ul><ul><li>Content & Paths </li></ul>
  6. 6. Google Web Site Optimizer Your logo
  7. 7. Google Web Site Optimizer Your logo Choosing what to test. Landing Pages, Product Pages, Conversion Processes How should we test? Well, it depends what you are looking to evaluate. But try to determine a goal for the test. Is it a color scheme, the message, the layout, the position of actions or navigation?
  8. 8. PipelineDeals.com Your logo Simple, Web 2.0 CRM Track all of your sales deals Collaborate and share Manage your pipeline Powerful Reporting Manage Contacts Iphone & E-mail integration $15 bucks a month per user
  9. 9. Google Apps Your logo <ul><li>Replacing standard applications, online, secure and available anywhere. Reliable, backed-up infrastructure. </li></ul><ul><li>E-Mail </li></ul><ul><li>Calendaring </li></ul><ul><li>Documents & Spreadsheets </li></ul><ul><li>Slides </li></ul><ul><li>Blogging </li></ul><ul><li>Websites </li></ul><ul><li>and much more. </li></ul>
  10. 10. Google Apps Your logo Cool, Easy Web-based Interfaces
  11. 11. OpenOffice.org Your logo <ul><li>OpenOffice = Microsoft Office </li></ul><ul><li>Word, Excel, PowerPoint </li></ul><ul><li>Easily shared or publishable single files or folders </li></ul><ul><li>Export into multiple formats </li></ul>
  12. 12. Audacity Your logo <ul><li>A free, open source software for recording and editing sounds. Available for Mac OS X, Microsoft Windows, GNU/Linux, and others. </li></ul><ul><li>Manipulating audio for websites </li></ul><ul><li>Creating podcasts </li></ul><ul><li>Click and noise removal </li></ul><ul><li>Audio blogging </li></ul><ul><li>Transfering tapes and records to Computer </li></ul><ul><li>Recording presentations! </li></ul>
  13. 13. Meebo Your logo Instant messaging for everyone Meebo lets you access your buddies on all the major networks (AIM, Yahoo!, MSN, Google Talk, ICQ, Jabber) in a single buddylist. Use your existing IM account, or get a free Meebo login to chat across all networks with a single id. Video conference, transfer files, and more from your Web browser.
  14. 14. Meebo Your logo Place a widget right on your web page Yeah, there's an app for that... Strike up a conversation, answer questions, or just keep tabs on guests. Help desk?
  15. 15. GMail Your logo Free Powerful E-Mail Reliable Conversation Based Google Search Extendable Tons of Space
  16. 16. ActiveCollab Your logo Affordable, open-source project management – Manage projects, time tracking, and invoicing in one application – Allow your staff and your clients to work together
  17. 17. ActiveCollab Your logo - Allows for an unlimited number of projects and users - Manage projects through setting up milestones, checklists, and timelines - Time-tracking and invoicing - File-sharing, storage, and versioning
  18. 18. MailChimp Your logo <ul><li>Affordable E-Mail Marketing with Great Reporting </li></ul><ul><li>Easy to create, test, and send marketing e-mails </li></ul><ul><li>Import and integrate contact lists from Excel or CRMs. </li></ul><ul><li>Create and test an email, step-by-step. </li></ul><ul><li>Get reports on opens, clicks, and campaign improvement </li></ul><ul><li>Afford it—many different subscription levels (including a free one) or pay-per-mail </li></ul><ul><li>Have fun! Friendly interfaces. </li></ul>
  19. 19. MailChimp Your logo <ul><li>Create your email with a wizard or on your own. </li></ul><ul><li>Choose your list—including segmentation support </li></ul><ul><li>Send your email safely with MailChimp authentication </li></ul><ul><li>Improve over time with measuring and reporting tools </li></ul>
  20. 20. Skype Your logo <ul><li>Download this user friendly voice and video communication tool. </li></ul><ul><li>More than 100 million registered users. </li></ul><ul><li>Computer to computer calls for free </li></ul><ul><li>Low pricing for calls to land lines and cell phones </li></ul><ul><li>Simple, automatic ways to add contacts </li></ul>
  21. 21. Skype Your logo <ul><li>M ore than just voice communication. </li></ul><ul><li>Transfer files of any size or type </li></ul><ul><li>Multi-person instant message conferences </li></ul><ul><li>Tracks all history </li></ul><ul><li>Video & voice calling </li></ul><ul><li>Interfaces with websites and other applications like GoToMeeting </li></ul>
  22. 22. GoToMeeting Your logo <ul><li>Web Conferencing </li></ul><ul><li>Easy-to-use </li></ul><ul><li>Record Sessions & Playback </li></ul><ul><li>Registration, Polling & Reports for better webinars </li></ul>
  23. 23. Mint.com Your logo <ul><li>A free way to manage your money. </li></ul><ul><li>Investments </li></ul><ul><li>Checking </li></ul><ul><li>Savings </li></ul><ul><li>Credit Cards </li></ul><ul><li>Loans </li></ul><ul><li>Autos </li></ul><ul><li>Property </li></ul>
  24. 24. Your logo Free tools for many uses - Promote - Distribute - Build Relationships - Research Social Media
  25. 25. Your logo Great Social Media Interface - Multiple Twitter Accounts - Facebook - Searches TweetDeck
  26. 26. Your logo <ul><li>Easy and intuitive events & registration </li></ul><ul><li>Upload custom logos </li></ul><ul><li>Set ticket prices </li></ul><ul><li>GOOGLE map </li></ul><ul><li>Personalize link for the event </li></ul><ul><li>Classify and tag your event </li></ul><ul><li>Create nametags </li></ul><ul><li>Embed in sites and integrate e-mail marketing </li></ul>EventBrite
  27. 27. Your logo Free, extendable content management system – Manage your website and blog with an easy editing tool – Create multiple users and permission levels – Extend with 7000 free and cheap plugins WordPress
  28. 28. Your logo Simple office file sharing – Connect to your network – Setup security – Store up to 3TB Network Storage
  29. 29. Your logo <ul><li>iPhone Apps </li></ul><ul><li>Many free apps for entertainment, productivity and commerce. </li></ul><ul><li>More than 30,000 free apps in the App Store. </li></ul><ul><li>Download from computer or direct to iPhone. </li></ul><ul><li>2 billion apps downloaded to date. </li></ul><ul><li>Many free apps have in app purchases. </li></ul>Iphone Apps
  30. 30. Your logo Easy Large File Transfers or File Storage System Use drop.io to privately share your files and collaborate in real time by web, email, phone, mobile, and more. Create each drop in two clicks and share what you want, how you want, with whom you want. Drop.io
  31. 31. Your logo Reinventing E-Mail - E-Mail + Chat - Gadgets - Robots - Integration Google Wave
  32. 32. Your logo <ul><li>Quickbooks </li></ul><ul><li>Track every dollar coming in and going out with in-depth reporting </li></ul><ul><li>Instantly create invoices, track payments, and manage expenses </li></ul>Accounting Software
  33. 33. Your logo Your primary marketing tool - Simple & Easy - Visually Professional - Convert! - Optimize for search & conversion Website
  34. 34. www.insivia.com Call Andy at 216-373-1080 Go ahead, drop in your card to get our AskInsivia.com Blog Newsletter

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