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Social Media Marketing

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  • 1. Social Media Andy Halko, CEO Insivia Marketing & Interactive Web Design www.insivia.com Marketing & Interactive Web Design
  • 2. Andy Halko Marketing & Interactive Web Design
    • CEO of Insivia a Marketing & Technology Firm
    • Provide full-circle marketing solutions combined with effective software.
    • Regular speaker on e-marketing, conversion and search optimization topics.
    • Visit AskInsivia.com for Marketing & Tech Answers.
  • 3. What is social media? Marketing & Interactive Web Design Social media is best understood as a group of new kinds of online media, which share most or all of the following: Participation Social media encourages contributions and feedback; blurs the line between media and audience. Openness There are rarely any barriers to accessing, creating and making use of content. Conversation Traditional media is about “broadcast”, social media is better seen as a two-way conversation. Community Social media allows communities to form quickly to share common interests. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.
  • 4. How big is it? Marketing & Interactive Web Design 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. Mark Zuckerberg, Jan 7, 2009 It hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, Adage, March 2 According to Compete, the growth rate for Twitter was 752%, for a total of 4.43 million unique visitors in December 2008, in the start of 2008, Twitter had only around 500,000 unique monthly visitors. Mashable/Compete, Jan 9, 2009
  • 5. What are the benefits? Marketing & Interactive Web Design Reach The power of reaching your audience of clients, potential clients, colleagues and more. Discovery Learn information for growing, competing and understanding how people view your business. Medium Social media allows for huge benefits over other mediums for marketing.
  • 6. What are the benefits? Marketing & Interactive Web Design
    • Reaching Audiences
    • Content Distribution. A fast way to distribute content to a wide audience. *Expanded later.
    • Communications. Converse directly with customers or potential customers.
    • Cris Control. Monitor and then quickly react to negative customer experiences. *Expanded later.
    • Brand Building. Create a message; repeat and strengthen over networks.
    • Establish Expertise . Share your expertise and knowledge with a large audience. *Expanded later.
  • 7. What are the benefits? Marketing & Interactive Web Design
    • Discovery
    • Customer Research. Segment customers and explore industry focused networks to learn what customers want.
    • Industry Research. Learn new trends, tools and other information to help you expand your business.
    • Competitor Research. Keep an eye on competitors to see what they are doing.
    • Word-of-mouth Monitoring. Keep tabs on your brand and what people are saying. *Expanded later.
  • 8. What are the benefits? Marketing & Interactive Web Design
    • Medium
    • Low cost. Involvement in most social networks is free to join and contribute.
    • Speed. Services in the cloud are available anywhere and as soon as you contribute it is distributed.
    • Viral. Social media is easily shared and distributed iteratively.
    • Mashable. Mix information and social media to make new things or intermix with your own marketing.
  • 9. Are there negatives? Marketing & Interactive Web Design Time Consuming With all these networks, people and tasks, it truly is difficult to keep up. Speed Speed was a benefit, but just as fast as you can get info out and positive reviews can spread, so can the speed of negative information and opinion. Viral Another benefit that can also be a negative. Bad feedback and word-of-mouth can quickly be passed along. Change/Loss of network or rise of new MySpace is losing ground, what network could be next; or what next network will grow and add to your list of responsibilities. It's not the perfect marketing solution; here are some considerations...
  • 10. How do we leverage the benefits? Marketing & Interactive Web Design Distribution Expertise Crisis Control Research Word-of-Mouth Monitoring Providing detail on the following...
  • 11. How do we leverage the benefits? Marketing & Interactive Web Design Distribution. We've got content! Why do we want content? One of the most important aspects of your website is content – for visitors and improving your search optimization. Interesting content should be created on a regular basis. What kind of content? Blog entries, news, video, testimonials, calculators or whatever you can create that will interest visitors and build links. Why do we want to build links? Content is important in SEO because you want to build links into your site and interesting content gets people to link to you.
  • 12. How do we leverage the benefits? Marketing & Interactive Web Design
    • We've got content! Wait, how does anyone know?
    • Content can be expensive, don't waste it.
    • The time to write an article or white paper, have a video developed or an interactive calculator is expensive. If we don't invest in having people find it, it goes to waste.
    • Use Social Media to distribute...
    • Quickly
    • Inexpensively
    • To a large audience
    • To targeted groups
    • Virally
    • And track responses
  • 13. How do we leverage the benefits? Marketing & Interactive Web Design
    • Let's build expertise.
    • There is a big audience out there and the long tail can find business for you at any time. Become an expert to a large audience, forever.
    • We can become experts by...
    • Answering questions well on forums like LinkedIn
    • Responding to people on Twitter
    • Creating and leading groups on FaceBook or LinkedIn
    • Sharing information that is valuable
    • Creating and distributing your own great content
  • 14. How do we leverage the benefits? Marketing & Interactive Web Design
    • It's the way you respond to problems.
    • They say it is ok to make a mistake, but it is the way that you react to it that defines your business and what your customers will think of you.
    • Stay on top of problems...
    • First, monitor social networks for your name, website and other info
    • Respond in a positive way
    • Do something that will create an impression with the rest of the network
    Tools You Can Use - Twilert - BackType - BoardReader - Trendrr - SocialMention - UsernameCheck.com
  • 15. How do we leverage the benefits? Marketing & Interactive Web Design Find out information. Well, if you can monitor your own brand, use the same tools find out the information you want.
  • 16. Building your network Marketing & Interactive Web Design How do I build my network? 1. Get involved! One of the most successful tactics I have found is to get involved and respond to people. Write comments, reply and get in the game. 2. Get all your accounts. Try using usernamecheck.com to find out what you need to register. 3. Put links to your social networks the same places you put your contact information. 4. integrate social media into your website to make sharing easy and to pull information onto your pages.
  • 17. Questions. Marketing & Interactive Web Design Social Media Andy Halko, CEO Insivia Marketing & Interactive Web Design www.insivia.com