Low Cost & Free Applications

Free & Low Cost Tech Applications Andy Halko Web. Marketing. Software.

Introduction Your logo Insivia is an interactive marketing firm. Web. Web Development Online Video Conversion Optimization A/B Testing Search Optimization Flash Animation Marketing. Search Marketing Social Media E-Mail Marketing Identity & Collateral Print & Advertising Environmental Design Software. Custom Web-Based Software Development iPhone & Mobile Application Development Usability Testing & Interface Design

Google Analytics Your logo

Website Visitor Tracking

Install today

Use religiously

Combine tools

Improve Conversion

Understand Your Audience

Increase Traffic

Google Analytics Your logo

Use regularly and learn

Bounce Rates

Visitor Sources

Goals

Profiling

Visitor Key Phrases

Content & Paths

Google Website Optimizer Your logo

Google Website Optimizer Your logo Choosing what to test. Landing Pages, Product Pages, Conversion Processes How should we test? Well, it depends what you are looking to evaluate. But try to determine a goal for the test. Is it a color scheme, the message, the layout, the position of actions or navigation?

Google Apps Your logo

Replacing standard applications, online, secure and available anywhere. Reliable, backed-up infrastructure.

E-Mail

Calendaring

Documents & Spreadsheets

Slides

Blogging

Websites

and much more.

Google Apps Your logo

Google Docs = Microsoft Office

Word, Excel, PowerPoint equivalents + Forms

Easily shared or publishable single files or folders

Bulk upload existing Office files into Google Docs

Export into multiple formats

Track changes or work together

All in one place with easy sort, tagging and fully searchable

Google Apps Your logo Cool, Easy Web-based Interfaces

PipeLineDeals.com Your logo Simple, Web 2.0 CRM Track all of your sales deals Collaborate and share Manage your pipeline Powerful Reporting Manage Contacts Iphone & E-mail integration $15 bucks a month per user

Audacity Your logo

A free, open source software for recording and editing sounds. Available for Mac OS X, Microsoft Windows, GNU/Linux, and others.

Manipulating audio for websites

Creating podcasts

Click and noise removal

Audio blogging

Transfering tapes and records to Computer

Recording presentations!

Audacity Your logo Making podcasts for customers or for in-house training is easy: Record your audio with Audacity, export it as an MP3, and upload it to your website! You can get fancier by publishing through Blogger.com or Podcasting.com. Or create an RSS feed and put it on iTunes if you plan to update it often.

Meebo Your logo Instant messaging for everyone Meebo lets you access your buddies on all the major networks (AIM, Yahoo!, MSN, Google Talk, ICQ, Jabber) in a single buddylist. Use your existing IM account, or get a free Meebo login to chat across all networks with a single id. Video conference, transfer files, and more from your Web browser.

Meebo Your logo Place a widget right on your web page Yeah, there's an app for that... Strike up a conversation, answer questions, or just keep tabs on guests. Help desk?

Meebo Your logo “ Notifier” puts all your IMs in your windows system tray Firefox extension:all major IM networks built in. Sidebar with smart buddylist “ Repeater” allows IM access from restricted computers without resorting to dangerous third-party proxies

GMail Your logo Free Powerful E-Mail Reliable Conversation Based Google Search Extendable Tons of Space

ActiveCollab Your logo Affordable, open-source project management – Manage projects, time tracking, and invoicing in one application – Allow your staff and your clients to work together

ActiveCollab Your logo - Allows for an unlimited number of projects and users - Manage projects through setting up milestones, checklists, and timelines - Time-tracking and invoicing - File-sharing, storage, and versioning

Social Media Your logo Free tools for many uses - Promote - Distribute - Build Relationships - Research

MailChimp Your logo

Affordable E-Mail Marketing with Great Reporting

Easy to create, test, and send marketing e-mails

Import and integrate contact lists from Excel or CRMs.

Create and test an email, step-by-step.

Get reports on opens, clicks, and campaign improvement

Afford it—many different subscription levels (including a free one) or pay-per-mail

Have fun! Friendly interfaces.

MailChimp Your logo

Create your email with a wizard or on your own.

Choose your list—including segmentation support

Send your email safely with MailChimp authentication

Improve over time with measuring and reporting tools

Skype Your logo

Download this user friendly voice and video communication tool.

More than 100 million registered users.

Computer to computer calls for free

Low pricing for calls to land lines and cell phones

Simple, automatic ways to add contacts

Skype Your logo

M ore than just voice communication.

Transfer files of any size or type

Multi-person instant message conferences

Tracks all history

Video & voice calling

Interfaces with websites and other applications like GoToMeeting

Mint.com Your logo

A free way to manage your money.

Investments

Checking

Savings

Credit Cards

Loans

Autos

Property

Mint.com Your logo

Social Media Your logo Free tools for many uses - Promote - Distribute - Build Relationships - Research

TweetDeck Your logo Great Social Media Interface - Multiple Twitter Accounts - Facebook - Searches

EventBrite Your logo

Easy and intuitive events & registration

Upload custom logos

Set ticket prices

GOOGLE map

Personalize link for the event

Classify and tag your event

Create nametags

EventBrite Your logo Multiple ways to publish events - Embed in sites - Custom URLs - E-Mail Marketing - Social Media

WordPress Your logo Free, extendable content management system – Manage your website and blog with an easy editing tool – Create multiple users and permission levels – Extend with free plugins

WordPress Plugins Your logo Free ways to make WordPress more powerful – All-in-One SEO Pack: Manage your meta data automatically or customize per page – Google Analytics for WordPress: Integrate Google Analytics for better reporting especially for blogs – Social Media Manager: tie in website info and updates with your Twitter, Facebook, and more

WordPress Plugins Your logo – Event Management: Let people register and pay for events – Contact forms: Create any number of specialized contact forms on your site – Multimedia uploads: Make it easy to add content like video to your site through the CMS - Directories, Photo Galleries and tons more

Your logo iPhone