Insivia Marketing presents Web Design Trends

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Andy Halko speaks to at the COSE seminar on Web Design Trends providing information from analytics to SEO, Social Media and more.

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Insivia Marketing presents Web Design Trends

  1. 1. Web Design Trends Andy Halko, CEO Insivia Marketing & Interactive Web Design www.insivia.com Marketing & Interactive Web Design
  2. 2. Marketing & Interactive Web Design Integrated marketing solutions. Web. Web Development Online Video Conversion Optimization A/B Testing Search Optimization Flash Animation Software Marketing. SEO & Social Media Direct Mail & E-Mail Advertising Branding. Identity & Collateral Print & Advertising Environmental Design
  3. 3. Marketing & Interactive Web Design What will we discuss today? - How much and how are people using the web. - Analytics - Design Trends - Standards - Search Optimization - Social Media - Contribution - Video - Content Management - Devices - Usability testing - Business Services
  4. 4. Marketing & Interactive Web Design Web Usage State of the Internet 2009 http://www.focus.com/images/view/6467/ How the World Spends Time Online http://www.visualeconomics.com/how-the-world-spends-its-time-online_2010-06-16/
  5. 5. Marketing & Interactive Web Design Oh yeah... 90 trillion: The number of emails sent on the Internet in 2009. 234 million : The number of websites as of December 2009. 47 million : Added websites in 2009. 81.8 million: .COM domain names at the end of 2009. 187 million: Number of primary domain names. 1.73 billion: Internet users worldwide (September 2009). 126 million: The number of blogs on the Internet (as tracked by BlogPulse). 350 Million People on Facebook. 2.5 billion Photos uploaded each month to Facebook. 1 billion : The total number of videos YouTube serves in one day. 182 The number of online videos the average Internet user watches in a month (USA).
  6. 6. Marketing & Interactive Web Design Analytics Important Topics - Profiles - Goals - Events - Sources - Bounce Rate
  7. 7. Marketing & Interactive Web Design Design Trends http://www.webdesignerdepot.com/2010/05/web-design-trends-for-2010/ Serif Fonts Big Headings Multi-Column Layouts Big Lead Image Diagrams and Infographics Simplicity Minimalist and Grid Design One-Page Layouts Massive White Space Typographic Layouts CSS3 Animation Mobile-Compatible Design Textured Backgrounds
  8. 8. Marketing & Interactive Web Design Standards Compliance Coding Standards are being put in place to relieve the industry of code hacking and sites not working in certain browsers Accessibility Guidelines are used to ensure even those with handicaps have access to your information and media. The primary browsers include Internet Explorer, Firefox, Opera and Safari.
  9. 9. Marketing & Interactive Web Design Search Optimization Great information graphic on how Google works. http://ppcblog.com/how-google-works/
  10. 10. Marketing & Interactive Web Design Social Media http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites
  11. 11. Marketing & Interactive Web Design User Contribution / Sharing Commenting is one of the simplest ways to allow users to contribute, but quickly internet visitors are expecting more. Applications from Facebook and other web properties are creating simple tools to help site owners interface easily and offer online interactions.
  12. 12. Marketing & Interactive Web Design Video http://sn.im/za2b6 Also, check out http://www.digitalbuzzblog.com/infographic-youtube-statistics-facts-figures/
  13. 13. Marketing & Interactive Web Design Content Management With the web's constant need for more and current information, a software allowing you easy abilities to update some areas of your site is necessary.
  14. 14. Marketing & Interactive Web Design Devices Mobile phones and devices like iPads, not to mention TVs, Kiosks and more are being used to browse the web – and your website might not work.
  15. 15. Marketing & Interactive Web Design Usability Testing http://www.google.com/websiteoptimizer
  16. 16. Marketing & Interactive Web Design Business Services http://wikibon.org/blog/cloud-computing/
  17. 17. Questions. Marketing & Interactive Web Design Web Design Trends Andy Halko, CEO Insivia Marketing & Interactive Web Design www.insivia.com

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