Conversion Rate = Number of Visitors Who Reach Goal
Total Number of Visitors
Marketing is a science. We can
utilize key performance indicators
to optimize and affect results.
Top Analytics Features
Track actions and how people get there.
Separate your traffic and learn.
Track smaller actions to learn uses.
Integrate with your search marketing.
Get alerts to be able to take action on
Top Analytics Indicators
Why do they leave so fast?
Where do they come from and who
What are people interested in?
Where are they leaving from?
In a process, where do they quit?
How do they find you?
Where do people go for specific
How long do they spend on a page or
Mouse Movement & Click Locations
Where on the page do people click most?
Track clicks easily for links.
Manage all your social media
and get statistics.
Get tons of information right on
Facebook. Use their
Use their search and trends data to get
Great tool to search specific terms.
Lot’s of analytics tools exist for Social
Media, explore to find more.
Provides enterprise features for
e-mail, mobile and social media
Is a simple low-cost e-mail
marketing and survey tool that
provides tons of great features.
See who opens, try to figure out why.
Learn why and where people click.
Location / Time
When do people open or click.
Subscribes / Unsubscribes
Are people interested or NOT in what
you have to say?
Use custom URLS from direct mail to social media to track when people
come from different campaigns.
Custom Phone Numbers
Use different phone numbers on various collateral, campaigns and media
with tracking to see what drives phone calls.
Follow up your campaign message with similar messages, graphics and
a streamlined process for people to act.
Coupons / Codes / Ask
Make sure that in-store visits are tracked to see how people learned about you
and even why they came in.
Tying It Together
Use all these tools together to really learn what
works. Knowing how people find you, what
messages work, what information they want and
how they leave can all be tied together to help in
every aspect of your business.
A solid foundation is built with
expert knowledge, constant
interpretation and smart
• Market Research
• Strategic Planning
• Usability Testing
• Process Improvement
• Training & Seminars
Focused and impactful, our
designs and messaging
resonate with your audience to
• Branding & Identity
• Web & Interactive
• Print & Packaging
• Tradeshows & Signage
• Photography, Video & Writing
• E-Commerce & Online Apps
Targeting solutions to reach and
build relationships with your
audience, we deliver your brand
to wherever they are.
• Search Optimizations
• E-Mail Marketing
• Public Relationship
• Social Media
2020 Center Street,
Cleveland, OH 44114