12. I am privileged to have
worked for the best
company in the world:
IDEO
13. What can you say when your project space and prototype are between a pool table and a football table…
14. Now I am helping build
the best innovation
agency in Latin America.
15.
16. INSITUM IS AN INNOVATION AGENCY
WITH A USER-CENTERED APPROACH
We help companies develop new products, services, brands
and strategies through a deep understanding of people.
18. 100+ PEOPLE FROM DIVERSE
DISCIPLINES AND BACKGROUNDS
antropología, psicología, periodismo, economía, filosofía, sociología, lingüística, ingeniería, mercadotecnia, diseño industrial,
diseño de información, diseño gráfico, comunicación social, semiología, historia del arte, diseño de interacción, relaciones
internacionales, administración de empresas.
91. You may have heard of
Design Thinking…
(don’t say it too loud,
it’s controvertial!)
92. “Design Thinking refers to […] the ability
to combine empathy for the context of a
problem, creativity in the generation of
insights and solutions, and rationality to
analyze and fit solutions to the context.”
Source: Wikipedia