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Keynote: Digital rapid response for the 2012 Obama reelection campaign
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Keynote: Digital rapid response for the 2012 Obama reelection campaign

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Before joining the company, Matthew McGregor (@mcgregormt) directed digital rapid response for President Obama’s 2012 re-election campaign. In that capacity, he also coordinated special projects, …

Before joining the company, Matthew McGregor (@mcgregormt) directed digital rapid response for President Obama’s 2012 re-election campaign. In that capacity, he also coordinated special projects, including the campaign’s presentation of Mitt Romney’s corporate record and his record as governor, and the digital response to Mitt Romney’s vice presidential pick. Before joining the Obama campaign, he worked for Blue State Digital as a senior strategist in Washington D.C. and London.

To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com

Published in: News & Politics, Technology

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  • 1. Five Lessonsfrom 2012Lessons from the 2012 Obama Presidential CampaignsMatthew McGregor, BSD Political Director andDigital Rapid Response Director, Obama for America © 2013 Blue State Digital | Proprietary and Confidential 1
  • 2. A little about me. © 2013 Blue State Digital | Proprietary and Confidential 2
  • 3. I am sorry aboutthe war of 1812.. © 2013 Blue State Digital | Proprietary and Confidential 3
  • 4. © 2013 Blue State Digital | Proprietary and Confidential 4
  • 5. Blue State Digital © 2013 Blue State Digital | Proprietary and Confidential 5
  • 6. Blue State Digital is arelationship marketing firmthat helps its clients createchange – in their ownorganizations, in themarketplace, or in society. © 2013 Blue State Digital | Proprietary and Confidential 6
  • 7. © 2013 Blue State Digital | Proprietary and Confidential 7
  • 8. How did we get here? © 2013 Blue State Digital | Proprietary and Confidential 8
  • 9. “With Perry having slumped in the polls,however, and Romney the more likelynominee, the odds tilt slightly towardObama joining the list of one-termers.“Obama’s position is tenuous enough that itmight not be a winnable one for him.” Nate Silver, Nov 2011 © 2013 Blue State Digital | Proprietary and Confidential 9
  • 10. © 2013 Blue State Digital | Proprietary and Confidential 10
  • 11. #1:Digital is everyone’s job. © 2013 Blue State Digital | Proprietary and Confidential 11
  • 12. © 2013 Blue State Digital | Proprietary and Confidential 12
  • 13. Integrated ApproachOnline and offline are FACEBOOKalways connected. EVENTS TVYou can connect with peopleeverywhere you are, andevery connection is anopportunity to start a VIDEO & YOUTUBE WEBSITE BLOGrelationship. GLUE OUTDOOR & GEOLOCATIONTHE PRINT TWITTER & MOBILE © 2013 Blue State Digital | Proprietary and Confidential 13
  • 14. © 2013 Blue State Digital | Proprietary and Confidential 14
  • 15. © 2013 Blue State Digital | Proprietary and Confidential 15
  • 16. © 2013 Blue State Digital | Proprietary and Confidential 16
  • 17. Integrated ApproachOnline and offline are FACEBOOKalways connected. EVENTS TVYou can connect with peopleeverywhere you are, andevery connection is anopportunity to start a VIDEO & YOUTUBE WEBSITE BLOGrelationship. GLUE OUTDOOR & GEOLOCATIONTHE PRINT TWITTER & MOBILE © 2013 Blue State Digital | Proprietary and Confidential 17
  • 18. #2: Make what you arealready doing social. © 2013 Blue State Digital | Proprietary and Confidential 18
  • 19. By social, wemean community. © 2013 Blue State Digital | Proprietary and Confidential 19
  • 20. Grace’s Reflections on a House Meeting © 2013 Blue State Digital | Proprietary and Confidential 20
  • 21. It’s not about a sexy app. © 2013 Blue State Digital | Proprietary and Confidential 21
  • 22. It’s about being partof real conversations. © 2013 Blue State Digital | Proprietary and Confidential 22
  • 23. © 2013 Blue State Digital | Proprietary and Confidential 23
  • 24. #3:Make it easy for peopleto do important things. © 2013 Blue State Digital | Proprietary and Confidential 24
  • 25. Like finding places to vote. © 2013 Blue State Digital | Proprietary and Confidential 25
  • 26. © 2013 Blue State Digital | Proprietary and Confidential 26
  • 27. Or giving money. © 2013 Blue State Digital | Proprietary and Confidential 27
  • 28. © 2013 Blue State Digital | Proprietary and Confidential 28
  • 29. Or getting your message out. © 2013 Blue State Digital | Proprietary and Confidential 29
  • 30. © 2013 Blue State Digital | Proprietary and Confidential 30
  • 31. #4:Without great content, data won’t help. © 2013 Blue State Digital | Proprietary and Confidential 31
  • 32. But it really, really helps. © 2013 Blue State Digital | Proprietary and Confidential 32
  • 33. Authenticity + Data © 2013 Blue State Digital | Proprietary and Confidential 33
  • 34. Authenticity + Data © 2013 Blue State Digital | Proprietary and Confidential 34
  • 35. #5:Are you being lame? Don’t be lame. © 2013 Blue State Digital | Proprietary and Confidential 35
  • 36. You’re in business for your mission, but the most important content is about the relationship. © 2013 Blue State Digital | Proprietary and Confidential 36
  • 37. A Stock Market for Content © 2013 Blue State Digital | Proprietary and Confidential 37
  • 38. © 2013 Blue State Digital | Proprietary and Confidential 38
  • 39. © 2013 Blue State Digital | Proprietary and Confidential 39
  • 40. The Story of Us © 2013 Blue State Digital | Proprietary and Confidential 40
  • 41. Thank You.matthew@bluestatedigital.com @mcgregormt* © 2013 Blue State Digital | Proprietary and Confidential 41