The Future of Web Search Insight Story Manas Garg [email_address]

Where Things Stand Today?

Google Search is like Mainframes Powerful Very good at what it does One-size-fits-all Monolith Not a commodity item which can fit anywhere Closed Available for use but any innovation on top of it is tough

Powerful

Very good at what it does

One-size-fits-all

Monolith

Not a commodity item which can fit anywhere

Closed

Available for use but any innovation on top of it is tough

Mainframe Google Search Wintel ???

Maturity leads to Pervasiveness! Pervasiveness is the yardstick to measure the maturity of a technology Covers from smallest to the biggest use case Provides a platform for further innovation Transitions from the past Mainframes to PCs Windows running only on PCs to OSes running on various devices Self owned datacenters to Computing Clouds

Pervasiveness is the yardstick to measure the maturity of a technology

Covers from smallest to the biggest use case

Provides a platform for further innovation

Transitions from the past

Mainframes to PCs

Windows running only on PCs to OSes running on various devices

Self owned datacenters to Computing Clouds

How Will Search Evolve?

Three Dimensions of Evolution Personal Computerization Search will be a commodity fitting as needed in various use cases Platformization Search technology will be used more as APIs exploited by various apps Think out of the “search box” New ways of searching and using search results

Personal Computerization

Search will be a commodity fitting as needed in various use cases

Platformization

Search technology will be used more as APIs exploited by various apps

Think out of the “search box”

New ways of searching and using search results

Personal Computerization!

The Rise of World Wide Web s It is the Google Search that made BIG World Wide Web so useful Now, the BIG Web is getting divided into numerous small Webs Each of these small Webs will need “google” quality search to stay useful And that’s where personal-computerization of Web Search will happen

It is the Google Search that made BIG World Wide Web so useful

Now, the BIG Web is getting divided into numerous small Webs

Each of these small Webs will need “google” quality search to stay useful

And that’s where personal-computerization of Web Search will happen

Platformization!

Telling Time Vs Building Clock Breakup Search in “Search Platform” and “Search Applications” Opportunity for everyone to play with “their ideas” Yahoo BOSS is just a beginning giving control over presentation Control at crawling, indexing and ranking Lower barrier to entry for thousands of people to improve Search Experience

Breakup Search in “Search Platform” and “Search Applications”

Opportunity for everyone to play with “their ideas”

Yahoo BOSS is just a beginning giving control over presentation

Control at crawling, indexing and ranking

Lower barrier to entry for thousands of people to improve Search Experience

Think out of the Search Box!

Open the Flood Gates Shift in the focus to create a better “Search Experience” Creating different views for search results Creating different workflows for browsing search results Making search more relevant to the context Search as a platform will have more users than search as a box

Shift in the focus to create a better “Search Experience”

Creating different views for search results

Creating different workflows for browsing search results

Making search more relevant to the context

Search as a platform will have more users than search as a box

Conclusion?

Web Search: Waterfall to River Waterfall is fun and exciting River is useful and pervasive A complete ecosystem develops around a river A platform for civilizations to prosper Where will you put web search today? And where will it be tomorrow?

Waterfall is fun and exciting

River is useful and pervasive

A complete ecosystem develops around a river

A platform for civilizations to prosper

Where will you put web search today?

And where will it be tomorrow?

Questions/Comments [email_address]