Emerging Opportunities in Web Search

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    Emerging Opportunities in Web Search - Presentation Transcript

    1. The Future of Web Search Insight Story Manas Garg [email_address]
    2. Where Things Stand Today?
    3. Google Search is like Mainframes
      • Powerful
        • Very good at what it does
      • One-size-fits-all
        • Monolith
        • Not a commodity item which can fit anywhere
      • Closed
        • Available for use but any innovation on top of it is tough
    4. Mainframe Google Search Wintel ???
    5. Maturity leads to Pervasiveness!
      • Pervasiveness is the yardstick to measure the maturity of a technology
        • Covers from smallest to the biggest use case
        • Provides a platform for further innovation
      • Transitions from the past
        • Mainframes to PCs
        • Windows running only on PCs to OSes running on various devices
        • Self owned datacenters to Computing Clouds
    6. How Will Search Evolve?
    7. Three Dimensions of Evolution
      • Personal Computerization
        • Search will be a commodity fitting as needed in various use cases
      • Platformization
        • Search technology will be used more as APIs exploited by various apps
      • Think out of the “search box”
        • New ways of searching and using search results
    8. Personal Computerization!
    9. The Rise of World Wide Web s
      • It is the Google Search that made BIG World Wide Web so useful
      • Now, the BIG Web is getting divided into numerous small Webs
      • Each of these small Webs will need “google” quality search to stay useful
        • And that’s where personal-computerization of Web Search will happen
    10. Platformization!
    11. Telling Time Vs Building Clock
      • Breakup Search in “Search Platform” and “Search Applications”
        • Opportunity for everyone to play with “their ideas”
        • Yahoo BOSS is just a beginning giving control over presentation
        • Control at crawling, indexing and ranking
      • Lower barrier to entry for thousands of people to improve Search Experience
    12. Think out of the Search Box!
    13. Open the Flood Gates
      • Shift in the focus to create a better “Search Experience”
        • Creating different views for search results
        • Creating different workflows for browsing search results
        • Making search more relevant to the context
      • Search as a platform will have more users than search as a box
    14. Conclusion?
    15. Web Search: Waterfall to River
      • Waterfall is fun and exciting
      • River is useful and pervasive
        • A complete ecosystem develops around a river
        • A platform for civilizations to prosper
      • Where will you put web search today?
        • And where will it be tomorrow?
    16. Questions/Comments [email_address]

    + Manas GargManas Garg, 9 months ago

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    523 views, 1 favs, 1 embeds more stats

    We are at an interesting time with regards to Web S more

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