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Insightr Consulting Credentials and Services
 

Insightr Consulting Credentials and Services

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An introduction to Insightr Consulting. In this presentation we share our background, process, services and share with you how we think about addressing your digital makreitng challenges. Our ...

An introduction to Insightr Consulting. In this presentation we share our background, process, services and share with you how we think about addressing your digital makreitng challenges. Our underlying thought process for digital strategy is led by what we call D3S - Data Driven Digital Strategy.

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    Insightr Consulting Credentials and Services Insightr Consulting Credentials and Services Presentation Transcript

    • credentials presentation september 2009
    • “ Insightr Consulting is a new type of strategic digital marketing agency that partners with you to maximise marketing return on investment by optimising your existing skills and resources.
    • About Insightr • Over 12 years experience developing • Based out of Singapore, work for clients digital strategies using analysis and Globally. optimisation techniques. • Hands on experience with helping • Blue chip client experience in Europe, clients transition from analogue to digital Asia and the US. marketing. • Built digital analytics consulting teams for • Specialities in web optimisation, search, AKQA, XM Asia & Ogilvy. tool configuration, digital direct marketing, workflow streamlining and social media.
    • Our Process D3S Data Driven Digital Strategy
    • Our Process We help you make your data We help you to understand what actionable with test and learn your customers think to build programmes to maximise D3S better relationships with them marketing ROI We provide assistance in We help you determine your understanding past measurement goals and then performance, and how this helps help you collect and share it with with your planning process your business teams Data Driven Digital Strategy
    • Our Service Offering Digital Strategy Research Measure Understand Optimise Customer Planning Analyses Testing Brand Configuration Segmentation Targeting Products Automation Hypotheses Actions
    • We Answer Your Questions // Example You ask why can’t we get value from our investments in tracking tools, those reports don’t give us anything to act upon We provide business interviews and brainstorming / documentation of needs into a measurement plan mapping goals to strategies. Using these tools It’s important because a measurement plan sets governance rules for how a business appraises performance through iterative reference.
    • We Answer Your Questions // Example You ask should we be investing in a major web overhaul because our website isn’t driving as many leads as we expected? We provide content and user experience analysis that drive test & learn programmes to drive rapid incremental lift in performance. Using these tools It’s important because a considerably smaller investment in website analysis and testing will provide results to share with management in days, and will lead to statistically conclusive ROI lift.
    • Testimonials “ It was a pleasure working with James as he has a great balance of astute knowledge of marketing technologies and a great personal rapport with customers and partners. David Saxon, Director of Agency Partnerships, Offermatica (now Omniture)
    • Testimonials “ Having worked with many digital agencies, I can honestly say that James is one of the most well- versed in the area of online analytics that I have met in my tenure. Adam Greco, Director of Solution Architecture, Omniture
    • Testimonials “ James has a sharp analytical mind combined with the creative flair of Creative Director. He has a wide understanding of the digital space and a first rate understanding of digital analytics. Ken Mandel,VP Regional Managing Director, Yahoo! South East Asia
    • Process Orientated: OnSite • OnSite website measurement process ensures management teams get value from analytics investments. • Simplify complex language and tools into straightforward business actions. • Supports and manages client, agency and other teams through process OnSite Process
    • Process Orientated: a2a • a2a (Analysis to Action) process ensures clients get value from data analyses. • Ensure’s marketing teams are involved in actively optimising digital programmes. • Simplify complex flows into straightforward business actions that deliver results. a2a Process
    • Affiliations, Training & Memberships We invest and participate in the latest analytics training courses James is Regional Manager, SE Asia SITECATALYST for Web Analytics Association USER TRAINED Qualified as a Google Analytics professional SITECATALYST ADVANCED USER TRAINED SITECATALYST IMPLEMENTATION TRAINED Insightr is Asia’s first Yahoo Web Analytics Certified Consultancy Through partnerships we run web based training events
    • Let’s Talk About Your Digital Marketing
    • Contact Us • Send an email talk@insightr.com • Visit our website insightr.com • Read our blog insightr.com/blog • Talk on twitter @insightr • Share on friendfeed insightr