Allied Simple Higher Education Presentation

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Higher Education Marketing Firms. Search, Yield, Stealth, Marcomm, Company Stores.

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  • Allied Simple Higher Education Presentation

    1. 1. in Higher EducationDemand Generation & Lead Management programs in Higher Education
    2. 2. in Higher EducationDemand Generation & Lead Managementprograms in Higher Education including... yield programs search programs stealth programs marketing collateral company stores custom programs
    3. 3. Allied yield A customized lead nurturing programdesigned to encourage prospects to deposit and, ultimately, enroll a candidate who is a better fit for your institution.
    4. 4. Allied yieldUniversity of Daniel Webster College Hartford Southern New Hampshire Post University University
    5. 5. SNHU yieldPersonalized Yield Brochure
    6. 6. Yield Results1.4% 44 an additionalimprovement in deposit rate students$1.18millionyear 1 incremental revenue
    7. 7. Allied search A demand generation and lead nurturing program designed to increase response rates and improve retention through marketing technologyusing print, electronic and event-based communication.
    8. 8. Allied search University of BridgeportJohnson & Wales University Bryant University Yale University
    9. 9. Bryant search Senior Search “stand out in the mailbox” personalized mailer Junior Search “mid sized”personalized mailer Sophomore Search #10 letter package
    10. 10. Search Results 6.5% increase in Senior response rate 26% increasein Sophomore/Junior response rate
    11. 11. Allied stealthA lead nurturing program designed to capture “stealth” students and enable them to build their own “customized” brochure based on their individual interestsusing marketing technology and print-on-demand capabilities.
    12. 12. Allied stealth
    13. 13. Stealth Results69% 42.9%improvement yield ratein application rate nearly double QU’s traditional yield rate 136% increase in conversion amongst prospects that already had some contact with QU and then went through the Stealth program
    14. 14. Additional Stealth Benefits Tracking & Measurement Improve tracking the source of leads. Significant increase in new student applications. Cost savings. Depending on current process, realize significant savings in printing and fulfillment
    15. 15. Allied marketing collateral “Post” Search Personalized PostcardsUniversity of Hartford Brandeis University Viewbook Personalized Event Invitation Post University
    16. 16. Allied company stores Northeastern University Alumni Company Store
    17. 17. are any of thesea problem for you? are any worth fixing?
    18. 18. what’s next?1. We like what we’ve seen, but we’re not sure any of this is right for us right now. Please put us in an Allied automated nurturing campaign so we can continue to learn more about what Allied does and how we may be able to work together in the near future... OR2. We really like what we’ve seen and we’d like to start a conversation on how we can build and implement an Allied program for our institution! Let’s get started... OR3. No thanks.
    19. 19. www.thealliedgrp.com Demand Generation & Lead Management in Higher Education David Speakman Steve Condon Marketing & Creative Director Senior Client Manageremail: dspeakman@thealliedgrp.com email: scondon@thealliedgrp.com phone: 401.946.6100 x3170 phone: 401.946.6100 x3239

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