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Top Social Networks of      Physicians  Analysis, August 20, 2012
Participants
Registered Users*  Site                                   Country       Users       №  Dxy.cn                             ...
Monthly Active Users*  Site                                                   Reach      MAU      №  DoktorNaRabote.ru    ...
Time on Site*  Site                       User time per month, min.   №  iVrach.com                919                    ...
Demographics*  Site                    Average Age   Average Education   Average Income  Coliquio.de             45+      ...
Typical UserSite                CountryColiqiou.de         Patient or nurse, middle age, very high income, rare and short ...
Channel EfficiencySite                Physicians audience?   Significant reach?   Are they involved?   OverallColiqiou.de ...
Customer FocusSite                Management   Open statistics?   Information about    Overall                    contacts...
ConclusionsOnly 5 of 17 physicians communities meet the key criteria for effectivecommunications with physicians: Signifi...
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  1. 1. Top Social Networks of Physicians Analysis, August 20, 2012
  2. 2. Participants
  3. 3. Registered Users* Site Country Users № Dxy.cn China 2 700 000 1 Haoyisheng.com China 1 800 000 2 DocCheck.com Europe 288 000 3 M3.com Japan 200 000 4 Doctors.net.uk UK 194 000 5 Sermo.com USA 125 000 Doximity.com USA 115 000 DoktorNaRabote.ru Russia 94 000 Medigate.net South Korea 75 000 Coliquio.de Germany 66 000 iVrach.com Russia 60 000 VrachiRF.ru Russia 60 000 MirVracha.ru Russia 40 000 Medtusovka.ru Russia 35 000 Konsylium24.pl Poland 33 000 Evrika.ru Russia 29 000 MedPro.ru Russia 3 000*According to the information provided on the sites
  4. 4. Monthly Active Users* Site Reach MAU № DoktorNaRabote.ru 0,01500% 60 000 1 Dxy.cn 0,01180% 48 000 2 M3.com 0,00640% 26 000 3 DocCheck.com 0,00540% 22 000 4 iVrach.com 0,00220% 9 000 5 Haoyisheng.com 0,00170% 7 000 VrachiRF.ru 0,00160% 7 000 Doctors.net.uk 0,00121% 5 000 Evrika.ru 0,00103% 5 000 MirVracha.ru 0,00080% 4 000 Doximity.com 0,00075% 3 000 Sermo.com 0,00073% 3 000 Medtusovka.ru 0,00064% 3 000 MedPro.ru 0,00030% 2 000 Coliquio.de 0,00029% 2 000 Konsylium24.pl 0,00024% 1 000 Medigate.net 0,00002% 100*According to Alexa.com, Google Analytics, Comcon, TNS
  5. 5. Time on Site* Site User time per month, min. № iVrach.com 919 1 DoktorNaRabote.ru 450 2 Konsylium24.pl 289 3 Medigate.net 285 4 MirVracha.ru 243 5 Dxy.cn 203 Doctors.net.uk 189 VrachiRF.ru 173 Sermo.com 164 M3.com 160 Haoyisheng.com 138 DocCheck.com 114 Doximity.com 90 Coliquio.de 78 Medtusovka.ru 74 MedPro.ru 62 Evrika.ru 51*According to Alexa.com
  6. 6. Demographics* Site Average Age Average Education Average Income Coliquio.de 45+ College Very High DocCheck.com 45+ M.D. High Doctors.net.uk 35+ M.D. Very High DoktorNaRabote.ru 35+ M.D. Low Doximity.com 55+ M.D. Very High Dxy.cn 25+ College Low Evrika.ru 35+ M.D. Very Low Haoyisheng.com 25+ No college Low iVrach.com 45+ No college Very Low Konsylium24.pl 35+ M.D. Very Low M3.com 35+ M.D. Very High Medigate.net 25+ M.D. Very High MedPro.ru 18+ College Very Low Medtusovka.ru 25+ M.D. Low MirVracha.ru 18+ College Very Low Sermo.com 25+ M.D. Very High VrachiRF.ru 55+ M.D. Very Low*According to Alexa.com
  7. 7. Typical UserSite CountryColiqiou.de Patient or nurse, middle age, very high income, rare and short visitsDocCheck.com Physician, experienced, middle age, high income, often but short visitsDoctors.net.uk Physician, experienced, young and middle age, very high income, often but short visitsDoktorNaRabote.ru Physician, experienced, young, middle age and elderly, low income, very often and very long visitsDoximity.com Physician, experienced, elderly, very high income, rare and short visitsDxy.cn Student, young, low income, rare but long visitsEvrika.ru Physician, experienced, middle age, needs money, rare but long visitsHaoyisheng.com Patient or nurse, young, low income, very rare and short visitsiVrach.com Patient or nurse, middle age and elderly, needs money, often and very long visitsKonsylium24.pl Physician, experienced, middle age, needs money, very rare and short visitsM3.com Physician, experienced, middle age, very high income, rare and short visitsMedigate.net Physician, little experience, young, very rare but very long visitsMedPro.ru Student, young, needs money, often but short visitsMedtusovka.ru Physician, little experience, young, low income, rare and very short visitsMirVracha.ru Student, young, rare and short visits, very low income, often and long visitsSermo.com Physician, little experience, young, very high income, often but short visitsVrachiRF.ru Physician, experienced, elderly, needs money, often but short visits
  8. 8. Channel EfficiencySite Physicians audience? Significant reach? Are they involved? OverallColiqiou.de DocCheck.com Doctors.net.uk DoktorNaRabote.ru Doximity.com Dxy.cn Evrika.ru Haoyisheng.com iVrach.com Konsylium24.pl M3.com Medigate.net MedPro.ru Medtusovka.ru MirVracha.ru Sermo.com VrachiRF.ru 
  9. 9. Customer FocusSite Management Open statistics? Information about Overall contacts? clients and cases?Coliqiou.de DocCheck.com Doctors.net.uk DoktorNaRabote.ru Doximity.com Dxy.cn Evrika.ru Haoyisheng.com iVrach.com Konsylium24.pl M3.com Medigate.net MedPro.ru Medtusovka.ru MirVracha.ru Sermo.com VrachiRF.ru 
  10. 10. ConclusionsOnly 5 of 17 physicians communities meet the key criteria for effectivecommunications with physicians: Significant number of physicians with higher medical education, who often visit the site and involved in it’s life. Transparent company, international standards consideration. Clear products and client offers, open cases and analytics. insies@gmail.com
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