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Doctors networks analysis (eng)
 

Doctors networks analysis (eng)

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    Doctors networks analysis (eng) Doctors networks analysis (eng) Presentation Transcript

    • World’s physicians social networks analysis Based on Alexa.com July 5 2012
    • Patricipants
    • AudienceSite Country Users №M3.com Japan 200 000 1Sermo.com USA 125 000 3Doctors.net.uk UK 192 000 2Konsylium24.pl Poland 32 000DoktorNaRabote.ru Russia 81 000 4iVrach.com Russia 60 000 5VrachiRF.ru Russia 50 000MirVracha.ru Russia 35 000Medtusovka.ru Russia 35 000Evrika.ru Russia 28 000Facebook.com 950 000 000
    • VisitorsSite Country World’s % №M3.com Japan 0,0066% 1Sermo.com USA 0,00102% 5Doctors.net.uk UK 0,00109% 3Konsylium24.pl Poland 0,0002%DoktorNaRabote.ru Russia 0,00105% 4iVrach.com Russia 0,00155% 2VrachiRF.ru Russia 0,00026%MirVracha.ru Russia 0,00015%Medtusovka.ru Russia 0,00009%Evrika.ru Russia 0,0005%Facebook.com 44%
    • InvolvementSite Country Time spent monthly (mins.) №M3.com Japan 108Sermo.com USA 314 2Doctors.net.uk UK 128Konsylium24.pl Poland 143 4DoktorNaRabote.ru Russia 203 3iVrach.com Russia 1 110 1VrachiRF.ru Russia 143 5MirVracha.ru Russia 70Medtusovka.ru Russia 78Evrika.ru Russia 95Facebook.com 705
    • AgeUp to 2425-3435-4445-5455-6465+ Up to 24 25-34 35-44 45-54 55-64 65+
    • EducationNo collegeSome collegeCollegeGraduate schoolNo collegeSome collegeCollegeGraduate school
    • IncomeLowMediumHighVery HighLowMediumHighVery High
    • SummarySite Users Visits Time on site Age Education IncomeM3.com 200 000 High 108 40 College Very HighSermo.com 125 000 Medium 314 30 College Very HighDoctors.net.uk 192 000 Medium 128 40 College Very HighKonsylium24.pl 32 000 Low 143 40 College LowDoktorNaRabote.ru 81 000 Medium 203 30 College LowiVrach.com 60 000 Medium 1 110 50 No college LowVrachiRF.ru 50 000 Low 143 60 College LowMirVracha.ru 35 000 Low 70 18 No college LowMedtusovka.ru 35 000 Low 78 30 College MediumEvrika.ru 28 000 Low 95 60 College Low
    • Typical userSite Member profileM3.com Physician, experienced, very high income, often visits but short visitsSermo.com Physician, little experience, very high income, often and long visitsDoctors.net.uk Physician, experienced, very high income, often but short visitsKonsylium24.pl Physician, experienced, needs money, very rare and short visitsDoktorNaRabote.ru Physician, little experience, needs money, often and long visitsiVrach.com Patient or nurse, middle age and elderly, low income, rare but very long visitsVrachiRF.ru Physician, experienced, elderly, needs money, rare and short visitsMirVracha.ru Student or schoolboy, rare and short visits, no incomeMedtusovka.ru Physician, little experience, good income, rare and very short visitsEvrika.ru Physician, experienced, elderly, needs money, rare but long visits
    • Channel efficiencySite Physicians? Enough physicians? Are they involved? OverallM3.com Sermo.com Doctors.net.uk Konsylium24.pl DoktorNaRabote.ru iVrach.com VrachiRF.ru MirVracha.ru Medtusovka.ru Evrika.ru 
    • Customer focusSite Management contacts? Open statistics? Information about clients Overall and cases?M3.com Sermo.com Doctors.net.uk Konsylium24.pl DoktorNaRabote.ru iVrach.com VrachiRF.ru MirVracha.ru Medtusovka.ru Evrika.ru 
    • ConclusionsOnly four of ten physicians communities meet the key criteria for effectivecommunications with Physicians: Significant number of physicians with higher medical education, who often visit the site and involved in it’s life. Transparent company, international standards consideration. Clear products and client offers, open cases and analytics. insies@gmail.com