DoctorAtWork Mediakit

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  • Some more insights for those interested in this topic http://www.slideshare.net/okolosova/engaging-russian-physicians-online-march-2013
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  • Synovate Comcon graph is a bit different in original version, isn't it ;)
    http://www.slideshare.net/insies/brochure-digital-sources-and-alternative-channels-2012
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  • 1. Connecting doctors online
  • 2. | About123 000 5% 7 000verified Russian physicians monthly iPhone & Androidshare experience audience mobile appsand browse job list growth apr ’12 oct ’12 apr ’13 installs every every every every every 7 seconds 35 seconds 7 minutes 15 minutes 1 hour new login new comment new member new post new job for a doctorMoscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 3. | Russian Physicians in the Internet Social networks % Reach of Physicians Online in Russia (April 2012) 11% 7,7% 5% 2,6% Less Source: Synovate Comcon Healthcare “Digital Sources and Alternative Channels” Report Less MEDI-Q “General practitioners’ opinions” April 2012 http://www.comcon-2.ru/download.asp?462Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 4. | Competitive Advantages Social networks Self-declared Posts & Products for physicians amount of users comments (monthly) E-rep, E-detailing, Surveys, Webinars Medcampus 123 000 verified 47 000 Smartpharma 39 000 150 Webinars 33 000 300 Ads, Surveys 75 000 5 400 Ads N/a 500 E-detailing 61 000 2 900 N/aMoscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 5. | Key Value Proposition We provide full range of: legal quick deeply secured cheap targeted communications with verified physicians Medcampus.ru Smartpharma.ru E-detailing Surveys E-repMoscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 6. | E-detailing Build Rapid Awareness - Targeted Media (Banners, Branded Pages, Online Leads) - Custom Emails & SMS - Notifications via Mobile Apps Engage & Educate - Surveys and Online Panels - Contests & Quizzes - Webinars, Educational Videos Drive Adoption - Closed Groups of Physicians (Editorial & Brand Content) Feel free to apply for complimentary trial access.Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 7. | Surveys We are #1 online panel of physicians in Russia Every day we conduct 2-3 surveys for worlds top research agencies. - Only verified physicians - Significantly faster than - Flexible, deep and easily traditional offline surveys tuned targeting - Launch within - Unprecedentedly broad one business hour coverage of the whole Russia - Reduction of costs Feel free to apply for complimentary trial access.Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 8. | E-rep Broaden coverage of physicians Peer-to-peer connections with selected physicians via secured chat. Affect the opinions of doctors in the regions where you lack of medical representatives. Feel free to apply for complimentary trial access.Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 9. | Pharmacists & Medical Students Smartpharma.ru Medcampus.ru Professional network of Russian pharmacists Social network of Russian-speaking medical students Over 3 000 verified pharmacists from Russia Over 50 000 verified medical students from Russia share experience and discuss professional issues. share knowledge and socialize. Feel free to apply for complimentary trial access.Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 10. | Legal Issues System of payments E-rep E-detailing Surveys Webinars to physicians Federal Law on Advertising Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant Federal Law on Circulation of Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant Medicines Federal Law on the Basis of Healthcare Protection of the Citizens Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant of the Russian Federation Federal Law on Protection of Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant Personal Information Tax Code of the Russian Federation Fully compliant Fully compliant Fully compliant Fully compliant Fully compliantMoscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru