What is customer 2.0?


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The telephone was invented in 1876 and was the primary tool for sales people up until the early 1980's when email was adopted for communication. These tools are staples in business communication but times are changing and sales professionals need to adapt to new tools that talk to a new evolution of customer.

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  • Customer 2.0 has tuned out all of your yelling
  • The customer is in charge: Customer 2.0 has nearly unlimited access to information on companies, products and people they are considering doing business with.
  • What is customer 2.0?

    1. 1. What is Customer 2.0?<br />
    2. 2. Customer 2.0 has tuned out all of your yelling<br />by Orange_Beard<br />
    3. 3. The customer is in charge<br />| SLIDE :3<br />Customer 2.0 has nearly unlimited access to information on companies, products and people they are considering doing business with. <br />
    4. 4. A Customer Revolution is Underway<br />| SLIDE :4<br />A new era has begun and the buying cycle is quickly replacing the sales cycle.<br />
    5. 5. Your Customers are talking to each other if you like it or not!<br />| SLIDE :5<br />“<br />
    6. 6. | SLIDE :6<br />Start Listening More and Talking Less<br />
    7. 7. | SLIDE :7<br />“<br />Customer 2.0 wants to be heard and responded to on their terms<br />”<br />by Melvin Gaal (Mindsharing.eu)<br />
    8. 8. Come back down to your customers level<br />
    9. 9. Become<br />More Transparent<br />
    10. 10. | SLIDE :10<br />Customer 2.0 will use social media before your 800 number.<br />
    11. 11. | SLIDE :11<br />Don’t hide from the feedback, embrace it and engage.<br />
    12. 12. Social media is a force to be reckoned with.<br />
    13. 13. Connecting with your customer in the time and place they choose will insure you have their full attention<br />
    14. 14. …and you can make them a customer for life<br />
    15. 15. | SLIDE :15<br />Social Selling University is not like social media courses which are typically designed for marketing departments. Social selling is a series of content that is being developed around how social media can be used to identify new opportunities and engage customers/prospects in social networks they spend the most time in. LinkedIn, Twitter, blogs and other social networks are filled with people asking for advice on products and looking to engage with friends, peers and experts to make intelligent buying decisions. This is where the opportunities are being created and sales people need to be part of those conversations.<br />###<br />Social Selling Universityis brought to you by InsideView a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity.  We were founded in 2005 by pioneers of the SaaS, CRM and Content industries to take advantage of the convergence of social media and enterprise applications.<br />