This document provides a social selling checklist for businesses to utilize social media effectively. It recommends setting up business pages on platforms like Facebook instead of personal profiles to share company announcements and information. It also advises setting up a complete personal profile to connect with potential leads or partners, and using the business account to announce jobs, products, and services while engaging with customers. Additionally, it suggests starting a business blog to increase SEO and drive traffic while informing people through social sharing. The checklist promotes using communication dashboards to both communicate messaging and listen to customer interactions across multiple channels.